2018-2023 Global Public Relations (PR) Tools Market Report (Status and Outlook)
Published On: August 2018
 
Report ID:310939
 
 
Pages: 136




In this report, Fior Markets studies the present scenario (with the base year being 2017) and the growth prospects of global Public Relations (PR) Tools market for 2018-2023.

"Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Public relations can also be defined as the practice of managing communication between an organization and its publics.

This report covered the Publishing tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis and Relationship Management.

The Public Relations (PR) Tools industry concentration is unbalanced, and there are many small and new companies in this industry.

Global giant manufactures mainly distributed in U.S. The manufacturers in U.S. have a long history and unshakable status in this field.

In the international market, the marketing channels characteristic differ from company to company.

The giant companies are more likely to set their own big agents in some major countries and regions taking charge of regional business building their international market position.

Companies in developing countries such as China, in contrast, put more effort on native and domestic market, their product quality is not advanced enough when comparing with leading companies.

Company mergers and acquisitions, and inter-companies cooperation have occurred for development and growth. As the downstream consumption usually follows with developed and rapid economic growth areas, the developed areas’ company now put more effort to underdevelopment regions these years.

Over the next five years, Fior Markets projects that Public Relations (PR) Tools will register a 12.0% CAGR in terms of revenue, reach US$ 5260 million by 2023, from US$ 2660 million in 2017.

This report presents a comprehensive overview, market shares and growth opportunities of Public Relations (PR) Tools market by product type, application, key companies and key regions.

To calculate the market size, Fior Markets considers value generated from the sales of the following segments:

Segmentation by product type:

Publishing Tools

Social Media Monitoring & Management

Data Aggregation, Monitoring and Analysis

Relationship Management

Segmentation by application:

BFSI

Consumer Goods and Retail

Government and Public Sector

IT & Telecom & Healthcare

Media & Entertainment

We can also provide the customized separate regional or country-level reports, for the following regions:

Americas

United States

Canada

Mexico

Brazil

APAC

China

Japan

Korea

Southeast Asia

India

Australia

Europe

Germany

France

UK

Italy

Russia

Spain

Middle East & Africa

Egypt

South Africa

Israel

Turkey

GCC Countries

The report also presents the market competition landscape and a corresponding detailed analysis of the major players in the market. The key players covered in this report:

Outbrain

Google

Business Wire

Salesforce

Meltwater

Cision AB

AirPR Software

IrisPR Software

ISentia

Onalytica

Prezly

IPR Software

TrendKite

Agility

Red Wheat

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

Research objectives

To study and analyze the global Public Relations (PR) Tools market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.

To understand the structure of Public Relations (PR) Tools market by identifying its various subsegments.

Focuses on the key global Public Relations (PR) Tools players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.

To analyze the Public Relations (PR) Tools with respect to individual growth trends, future prospects, and their contribution to the total market.

To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).

To project the size of Public Relations (PR) Tools submarkets, with respect to key regions (along with their respective key countries).

To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.

To strategically profile the key players and comprehensively analyze their growth strategies.

Table of Contents

2018-2023 Global Public Relations (PR) Tools Market Report (Status and Outlook)

1 Scope of the Report

1.1 Market Introduction

1.2 Research Objectives

1.3 Years Considered

1.4 Market Research Methodology

1.5 Economic Indicators

1.6 Currency Considered

2 Executive Summary

2.1 World Market Overview

2.1.1 Global Public Relations (PR) Tools Market Size 2013-2023

2.1.2 Public Relations (PR) Tools Market Size CAGR by Region

2.2 Public Relations (PR) Tools Segment by Type

2.2.1 Publishing Tools

2.2.2 Social Media Monitoring & Management

2.2.3 Content Creation and Distribution

2.2.4 Data Aggregation, Monitoring and Analysis

2.2.5 Relationship Management

2.3 Public Relations (PR) Tools Market Size by Type

2.3.1 Global Public Relations (PR) Tools Market Size Market Share by Type (2013-2018)

2.3.2 Global Public Relations (PR) Tools Market Size Growth Rate by Type (2013-2018)

2.4 Public Relations (PR) Tools Segment by Application

2.4.1 BFSI

2.4.2 Consumer Goods and Retail

2.4.3 Government and Public Sector

2.4.4 IT & Telecom & Healthcare

2.4.5 Media & Entertainment

2.5 Public Relations (PR) Tools Market Size by Application

2.5.1 Global Public Relations (PR) Tools Market Size Market Share by Application (2013-2018)

2.5.2 Global Public Relations (PR) Tools Market Size Growth Rate by Application (2013-2018)

3 Global Public Relations (PR) Tools by Players

3.1 Global Public Relations (PR) Tools Market Size Market Share by Players

3.1.1 Global Public Relations (PR) Tools Market Size by Players (2016-2018)

3.1.2 Global Public Relations (PR) Tools Market Size Market Share by Players (2016-2018)

3.2 Global Public Relations (PR) Tools Key Players Head office and Products Offered

3.3 Market Concentration Rate Analysis

3.3.1 Competition Landscape Analysis

3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2016-2018)

3.4 New Products and Potential Entrants

3.5 Mergers & Acquisitions, Expansion

4 Public Relations (PR) Tools by Regions

4.1 Public Relations (PR) Tools Market Size by Regions

4.2 Americas Public Relations (PR) Tools Market Size Growth

4.3 APAC Public Relations (PR) Tools Market Size Growth

4.4 Europe Public Relations (PR) Tools Market Size Growth

4.5 Middle East & Africa Public Relations (PR) Tools Market Size Growth

5 Americas

5.1 Americas Public Relations (PR) Tools Market Size by Countries

5.2 Americas Public Relations (PR) Tools Market Size by Type

5.3 Americas Public Relations (PR) Tools Market Size by Application

5.4 United States

5.5 Canada

5.6 Mexico

5.7 Key Economic Indicators of Few Americas Countries

6 APAC

6.1 APAC Public Relations (PR) Tools Market Size by Countries

6.2 APAC Public Relations (PR) Tools Market Size by Type

6.3 APAC Public Relations (PR) Tools Market Size by Application

6.4 China

6.5 Japan

6.6 Korea

6.7 Southeast Asia

6.8 India

6.9 Australia

6.10 Key Economic Indicators of Few APAC Countries

7 Europe

7.1 Europe Public Relations (PR) Tools by Countries

7.2 Europe Public Relations (PR) Tools Market Size by Type

7.3 Europe Public Relations (PR) Tools Market Size by Application

7.4 Germany

7.5 France

7.6 UK

7.7 Italy

7.8 Russia

7.9 Spain

7.10 Key Economic Indicators of Few Europe Countries

8 Middle East & Africa

8.1 Middle East & Africa Public Relations (PR) Tools by Countries

8.2 Middle East & Africa Public Relations (PR) Tools Market Size by Type

8.3 Middle East & Africa Public Relations (PR) Tools Market Size by Application

8.4 Egypt

8.5 South Africa

8.6 Israel

8.7 Turkey

8.8 GCC Countries

9 Market Drivers, Challenges and Trends

9.1 Market Drivers and Impact

9.1.1 Growing Demand from Key Regions

9.1.2 Growing Demand from Key Applications and Potential Industries

9.2 Market Challenges and Impact

9.3 Market Trends

10 Global Public Relations (PR) Tools Market Forecast

10.1 Global Public Relations (PR) Tools Market Size Forecast (2018-2023)

10.2 Global Public Relations (PR) Tools Forecast by Regions

10.2.1 Global Public Relations (PR) Tools Forecast by Regions (2018-2023)

10.2.2 Americas Market Forecast

10.2.3 APAC Market Forecast

10.2.4 Europe Market Forecast

10.2.5 Middle East & Africa Market Forecast

10.3 Americas Forecast by Countries

10.3.1 United States Market Forecast

10.3.2 Canada Market Forecast

10.3.3 Mexico Market Forecast

10.3.4 Brazil Market Forecast

10.4 APAC Forecast by Countries

10.4.1 China Market Forecast

10.4.2 Japan Market Forecast

10.4.3 Korea Market Forecast

10.4.4 Southeast Asia Market Forecast

10.4.5 India Market Forecast

10.4.6 Australia Market Forecast

10.5 Europe Forecast by Countries

10.5.1 Germany Market Forecast

10.5.2 France Market Forecast

10.5.3 UK Market Forecast

10.5.4 Italy Market Forecast

10.5.5 Russia Market Forecast

10.5.6 Spain Market Forecast

10.6 Middle East & Africa Forecast by Countries

10.6.1 Egypt Market Forecast

10.6.2 South Africa Market Forecast

10.6.3 Israel Market Forecast

10.6.4 Turkey Market Forecast

10.6.5 GCC Countries Market Forecast

10.7 Global Public Relations (PR) Tools Forecast by Type

10.8 Global Public Relations (PR) Tools Forecast by Application

11 Key Players Analysis

11.1 Outbrain

11.1.1 Company Details

11.1.2 Public Relations (PR) Tools Product Offered

11.1.3 Outbrain Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2016-2018)

11.1.4 Main Business Overview

11.1.5 Outbrain News

11.2 Google

11.2.1 Company Details

11.2.2 Public Relations (PR) Tools Product Offered

11.2.3 Google Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2016-2018)

11.2.4 Main Business Overview

11.2.5 Google News

11.3 Business Wire

11.3.1 Company Details

11.3.2 Public Relations (PR) Tools Product Offered

11.3.3 Business Wire Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2016-2018)

11.3.4 Main Business Overview

11.3.5 Business Wire News

11.4 Salesforce

11.4.1 Company Details

11.4.2 Public Relations (PR) Tools Product Offered

11.4.3 Salesforce Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2016-2018)

11.4.4 Main Business Overview

11.4.5 Salesforce News

11.5 Meltwater

11.5.1 Company Details

11.5.2 Public Relations (PR) Tools Product Offered

11.5.3 Meltwater Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2016-2018)

11.5.4 Main Business Overview

11.5.5 Meltwater News

11.6 Cision AB

11.6.1 Company Details

11.6.2 Public Relations (PR) Tools Product Offered

11.6.3 Cision AB Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2016-2018)

11.6.4 Main Business Overview

11.6.5 Cision AB News

11.7 AirPR Software

11.7.1 Company Details

11.7.2 Public Relations (PR) Tools Product Offered

11.7.3 AirPR Software Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2016-2018)

11.7.4 Main Business Overview

11.7.5 AirPR Software News

11.8 IrisPR Software

11.8.1 Company Details

11.8.2 Public Relations (PR) Tools Product Offered

11.8.3 IrisPR Software Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2016-2018)

11.8.4 Main Business Overview

11.8.5 IrisPR Software News

11.9 ISentia

11.9.1 Company Details

11.9.2 Public Relations (PR) Tools Product Offered

11.9.3 ISentia Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2016-2018)

11.9.4 Main Business Overview

11.9.5 ISentia News

11.10 Onalytica

11.10.1 Company Details

11.10.2 Public Relations (PR) Tools Product Offered

11.10.3 Onalytica Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2016-2018)

11.10.4 Main Business Overview

11.10.5 Onalytica News

11.11 Prezly

11.12 IPR Software

11.13 TrendKite

11.14 Agility

11.15 Red Wheat

12 Research Findings and Conclusion




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