2018-2023 Global Running Watches Consumption Market Report

  • Publish Date: Aug, 2018
  • Report ID: 311619
  • Category: Consumer Goods
  • Pages: 164

In this report, Fior Markets covers the present scenario (with the base year being 2017) and the growth prospects of global Running Watches market for 2018-2023.

Running Watches is an information processing device with the basic time function, which could be used for sports. In the report, the Running Watches are used in Running, Biking, Climbing, Cardio Training and Other sports. There are a number of different running watches available for runners. In the report, Running Watches have the function of Pedometer, GPS, HRM (heart rate monitor) or with a combination with them.

The industry is expected to remain innovation-led, with frequent acquisitions and strategic alliances adopted as the key strategies by the players to increase their industry presence. Meanwhile, optimize product mix and further develop value-added capabilities to maximize margins.

Despite the presence of competition problems, due to the global recovery trend is clear, investors are still optimistic about this area, the future will still have more new investment enter the field. Even so, the market is intensely competitive .The study group recommends the new entrants just having money but without technical advantage and upstream and downstream support do not to enter into this field.

Over the next five years, Fior Markets projects that Running Watches will register a 5.3% CAGR in terms of revenue, reach US$ 13400 million by 2023, from US$ 9800 million in 2017.

This report presents a comprehensive overview, market shares, and growth opportunities of Running Watches market by product type, application, key manufacturers and key regions.

To calculate the market size, Fior Markets considers value and volume generated from the sales of the following segments:

Segmentation by product type:

Pedometer Watches

GPS Watches

Heart Rate Watches

GPS +HRM Watches

Segmentation by application:




Cardio Training


This report also splits the market by region:


United States








Southeast Asia










Middle East & Africa


South Africa



GCC Countries

The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report:

Apple Inc.













In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

Research objectives

To study and analyze the global Running Watches consumption (value & volume) by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.

To understand the structure of Running Watches market by identifying its various subsegments.

Focuses on the key global Running Watches manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

To analyze the Running Watches with respect to individual growth trends, future prospects, and their contribution to the total market.

To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).

To project the consumption of Running Watches submarkets, with respect to key regions (along with their respective key countries).

To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

To strategically profile the key players and comprehensively analyze their growth strategies.

Table of Contents

2018-2023 Global Running Watches Consumption Market Report

1 Scope of the Report

1.1 Market Introduction

1.2 Research Objectives

1.3 Years Considered

1.4 Market Research Methodology

1.5 Economic Indicators

1.6 Currency Considered

2 Executive Summary

2.1 World Market Overview

2.1.1 Global Running Watches Consumption 2013-2023

2.1.2 Running Watches Consumption CAGR by Region

2.2 Running Watches Segment by Type

2.2.1 Pedometer Watches

2.2.2 GPS Watches

2.2.3 Heart Rate Watches

2.2.4 GPS +HRM Watches

2.3 Running Watches Consumption by Type

2.3.1 Global Running Watches Consumption Market Share by Type (2013-2018)

2.3.2 Global Running Watches Revenue and Market Share by Type (2013-2018)

2.3.3 Global Running Watches Sale Price by Type (2013-2018)

2.4 Running Watches Segment by Application

2.4.1 Running

2.4.2 Biking

2.4.3 Climbing

2.4.4 Cardio Training

2.4.5 Others

2.5 Running Watches Consumption by Application

2.5.1 Global Running Watches Consumption Market Share by Application (2013-2018)

2.5.2 Global Running Watches Value and Market Share by Application (2013-2018)

2.5.3 Global Running Watches Sale Price by Application (2013-2018)

3 Global Running Watches by Players

3.1 Global Running Watches Sales Market Share by Players

3.1.1 Global Running Watches Sales by Players (2016-2018)

3.1.2 Global Running Watches Sales Market Share by Players (2016-2018)

3.2 Global Running Watches Revenue Market Share by Players

3.2.1 Global Running Watches Revenue by Players (2016-2018)

3.2.2 Global Running Watches Revenue Market Share by Players (2016-2018)

3.3 Global Running Watches Sale Price by Players

3.4 Global Running Watches Manufacturing Base Distribution, Sales Area, Product Types by Players

3.4.1 Global Running Watches Manufacturing Base Distribution and Sales Area by Players

3.4.2 Players Running Watches Products Offered

3.5 Market Concentration Rate Analysis

3.5.1 Competition Landscape Analysis

3.5.2 Concentration Ratio (CR3, CR5 and CR10) (2016-2018)

3.6 New Products and Potential Entrants

3.7 Mergers & Acquisitions, Expansion

4 Running Watches by Regions

4.1 Running Watches by Regions

4.1.1 Global Running Watches Consumption by Regions

4.1.2 Global Running Watches Value by Regions

4.2 Americas Running Watches Consumption Growth

4.3 APAC Running Watches Consumption Growth

4.4 Europe Running Watches Consumption Growth

4.5 Middle East & Africa Running Watches Consumption Growth

5 Americas

5.1 Americas Running Watches Consumption by Countries

5.1.1 Americas Running Watches Consumption by Countries (2013-2018)

5.1.2 Americas Running Watches Value by Countries (2013-2018)

5.2 Americas Running Watches Consumption by Type

5.3 Americas Running Watches Consumption by Application

5.4 United States

5.5 Canada

5.6 Mexico

5.7 Key Economic Indicators of Few Americas Countries


6.1 APAC Running Watches Consumption by Countries

6.1.1 APAC Running Watches Consumption by Countries (2013-2018)

6.1.2 APAC Running Watches Value by Countries (2013-2018)

6.2 APAC Running Watches Consumption by Type

6.3 APAC Running Watches Consumption by Application

6.4 China

6.5 Japan

6.6 Korea

6.7 Southeast Asia

6.8 India

6.9 Australia

6.10 Key Economic Indicators of Few APAC Countries

7 Europe

7.1 Europe Running Watches by Countries

7.1.1 Europe Running Watches Consumption by Countries (2013-2018)

7.1.2 Europe Running Watches Value by Countries (2013-2018)

7.2 Europe Running Watches Consumption by Type

7.3 Europe Running Watches Consumption by Application

7.4 Germany

7.5 France

7.6 UK

7.7 Italy

7.8 Russia

7.9 Spain

7.10 Key Economic Indicators of Few Europe Countries

8 Middle East & Africa

8.1 Middle East & Africa Running Watches by Countries

8.1.1 Middle East & Africa Running Watches Consumption by Countries (2013-2018)

8.1.2 Middle East & Africa Running Watches Value by Countries (2013-2018)

8.2 Middle East & Africa Running Watches Consumption by Type

8.3 Middle East & Africa Running Watches Consumption by Application

8.4 Egypt

8.5 South Africa

8.6 Israel

8.7 Turkey

8.8 GCC Countries

9 Market Drivers, Challenges and Trends

9.1 Market Drivers and Impact

9.1.1 Growing Demand from Key Regions

9.1.2 Growing Demand from Key Applications and Potential Industries

9.2 Market Challenges and Impact

9.3 Market Trends

10 Marketing, Distributors and Customer

10.1 Sales Channel

10.1.1 Direct Marketing

10.1.2 Indirect Marketing

10.2 Running Watches Distributors

10.3 Running Watches Customer

11 Global Running Watches Market Forecast

11.1 Global Running Watches Consumption Forecast (2018-2023)

11.2 Global Running Watches Forecast by Regions

11.2.1 Global Running Watches Forecast by Regions (2018-2023)

11.2.2 Global Running Watches Value Forecast by Regions (2018-2023)

11.2.3 Americas Consumption Forecast

11.2.4 APAC Consumption Forecast

11.2.5 Europe Consumption Forecast

11.2.6 Middle East & Africa Consumption Forecast

11.3 Americas Forecast by Countries

11.3.1 United States Market Forecast

11.3.2 Canada Market Forecast

11.3.3 Mexico Market Forecast

11.3.4 Brazil Market Forecast

11.4 APAC Forecast by Countries

11.4.1 China Market Forecast

11.4.2 Japan Market Forecast

11.4.3 Korea Market Forecast

11.4.4 Southeast Asia Market Forecast

11.4.5 India Market Forecast

11.4.6 Australia Market Forecast

11.5 Europe Forecast by Countries

11.5.1 Germany Market Forecast

11.5.2 France Market Forecast

11.5.3 UK Market Forecast

11.5.4 Italy Market Forecast

11.5.5 Russia Market Forecast

11.5.6 Spain Market Forecast

11.6 Middle East & Africa Forecast by Countries

11.6.1 Egypt Market Forecast

11.6.2 South Africa Market Forecast

11.6.3 Israel Market Forecast

11.6.4 Turkey Market Forecast

11.6.5 GCC Countries Market Forecast

11.7 Global Running Watches Forecast by Type

11.8 Global Running Watches Forecast by Application

12 Key Players Analysis

12.1 Apple Inc.

12.1.1 Company Details

12.1.2 Running Watches Product Offered

12.1.3 Apple Inc. Running Watches Sales, Revenue, Price and Gross Margin (2016-2018)

12.1.4 Main Business Overview

12.1.5 Apple Inc. News

12.2 Fitbit

12.2.1 Company Details

12.2.2 Running Watches Product Offered

12.2.3 Fitbit Running Watches Sales, Revenue, Price and Gross Margin (2016-2018)

12.2.4 Main Business Overview

12.2.5 Fitbit News

12.3 Samsung

12.3.1 Company Details

12.3.2 Running Watches Product Offered

12.3.3 Samsung Running Watches Sales, Revenue, Price and Gross Margin (2016-2018)

12.3.4 Main Business Overview

12.3.5 Samsung News

12.4 Garmin

12.4.1 Company Details

12.4.2 Running Watches Product Offered

12.4.3 Garmin Running Watches Sales, Revenue, Price and Gross Margin (2016-2018)

12.4.4 Main Business Overview

12.4.5 Garmin News

12.5 Suunto

12.5.1 Company Details

12.5.2 Running Watches Product Offered

12.5.3 Suunto Running Watches Sales, Revenue, Price and Gross Margin (2016-2018)

12.5.4 Main Business Overview

12.5.5 Suunto News

12.6 Casio

12.6.1 Company Details

12.6.2 Running Watches Product Offered

12.6.3 Casio Running Watches Sales, Revenue, Price and Gross Margin (2016-2018)

12.6.4 Main Business Overview

12.6.5 Casio News

12.7 Polar

12.7.1 Company Details

12.7.2 Running Watches Product Offered

12.7.3 Polar Running Watches Sales, Revenue, Price and Gross Margin (2016-2018)

12.7.4 Main Business Overview

12.7.5 Polar News

12.8 Motorola/Lenovo

12.8.1 Company Details

12.8.2 Running Watches Product Offered

12.8.3 Motorola/Lenovo Running Watches Sales, Revenue, Price and Gross Margin (2016-2018)

12.8.4 Main Business Overview

12.8.5 Motorola/Lenovo News

12.9 TomTom

12.9.1 Company Details

12.9.2 Running Watches Product Offered

12.9.3 TomTom Running Watches Sales, Revenue, Price and Gross Margin (2016-2018)

12.9.4 Main Business Overview

12.9.5 TomTom News

12.10 Xiaomi

12.10.1 Company Details

12.10.2 Running Watches Product Offered

12.10.3 Xiaomi Running Watches Sales, Revenue, Price and Gross Margin (2016-2018)

12.10.4 Main Business Overview

12.10.5 Xiaomi News

12.11 Timex

12.12 Nokia

12.13 Soleus

13 Research Findings and Conclusion


Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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