Cardiac Safety Services Market by Type (Standalone Services, Integrated Services), Service (Cardiovascular Imaging, ECG/Holter Measurement, Thorough Q.T. Studies, Blood Pressure Measurement, Others), End-User (Pharmaceutical & Biopharmaceutical Companies, Contract Research Organizations), Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2020 to 2027

  • Publish Date: May, 2020
  • Report ID: 418334
  • Category: Healthcare
  • Pages: 225
$4700

The global cardiac safety services market is expected to grow from USD 436 million in 2019 to USD 1,010 million by 2027, at a CAGR of 11.8% during the forecast period 2020-2027.

Cardiac safety services deal with the design and support of clinical trials or other studies requiring cardiac safety monitoring. In compliance with various regulatory authorities and industry guidelines, the cardiac safety services concentrate on tracking the entire cardiac safety profile from Phase I–IV. Cardiac safety services include testing blood pressure, testing the ECG / Holter, comprehensive Q.T. tests and other services.

This study delivers a comprehensive analysis of types, services, end-users and regions. The type segment includes standalone services and integrated services. The integrated services segment dominated the market with the largest market share. This is chiefly due to the advantages of bundled services over a single service. On the basis of service, the market has been segmented into cardiovascular imaging, ECG/Holter measurement, thorough Q.T. studies, blood pressure measurement, and others. The ECG/Holter measurement services segment is projected to grow the fastest during the forecast period due to its low cost and broad applications in measuring cardiac activity. Based on end-user, the market has been divided into pharmaceutical & biopharmaceutical companies and contract research organizations. The pharmaceutical & biopharmaceutical companies sub-segment is projected to capture the largest share of the market as well as grow the fasted due to rising R&D activities for developing new drugs and strict drug safety regulations. 

The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. The Asia-Pacific region stands as a promising market for cardiac safety services and is expected to grow at the highest CAGR during the forecast period. This high rate of growth can be attributed to rapid medical infrastructure development. The markets in India and China are proliferating, commanding significant shares in the regional market. Currently, North America holds the largest market share according to revenue. This is because of the vast number of clinical trials conducted in this area and the presence of significant pharmaceutical & biopharmaceutical companies.

Some of the notable players in the cardiac safety services market Pharmaceutical Product Development LLC, Ncardia AG, Bioclinica, Medpace Holdings, Richmond Pharmacology, Biotrial, PhysioStim, Certara L.P., Shanghai Medicilon Inc., BioTelemetry Inc., Celerion Inc., IQVIA, ERT, Banook Group, Laboratory Corporation of America Holdings, BioTelemetry Inc., and SGS S.A. among others. The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the cardiac safety services industry.

In 2018, Bioclinica released an extended and improved 'SMART' technology package of medical imaging, IRT, and EDC.

This study predicts revenue growth at global, national, and country levels from 2020 to 2027. Fior Markets has segmented the market based on below-mentioned segments:

Global Cardiac Safety Services Market Analysis And Forecast, By Type

  • Standalone Services
  • Integrated Services

Global Cardiac Safety Services Market Analysis And Forecast, By Service

  • Cardiovascular Imaging
  • ECG/Holter Measurement
  • Thorough Q.T. Studies
  • Blood Pressure Measurement
  • Others

Global Cardiac Safety Services Market Analysis And Forecast, By End-User

  • Pharmaceutical & Biopharmaceutical Companies
  • Contract Research Organizations

Global Cardiac Safety Services Market Analysis And Forecast, By Regional Analysis

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Sweden
    • Netherland
    • U.K.
    • Italy
    • Spain
    • Turkey
    • Switzerland
    • Belgium
    • Rest Of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest Of APAC
  • South America
    • Brazil
    • Argentina
    • Peru
    • Colombia
    • Rest Of South America
  • Middle East And Africa
    •  UAE
    •  Saudi Arabia
    •  Egypt
    •  Nigeria
    •  South Africa
    • Rest Of MEA

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Service
          4.3.3. Market Attractiveness Analysis By End User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends
5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
    5.3. Restrains
    5.4. Opportunities
    5.5. Challenges
6. Global Cardiac Safety Services Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Standalone Services
    6.3. Integrated Services
7. Global Cardiac Safety Services Market Analysis and Forecast, By Service
    7.1. Segment Overview
    7.2. Cardiovascular Imaging
    7.3. ECG/Holter Measurement
    7.4. Thorough Q.T. Studies
    7.5. Blood Pressure Measurement
    7.6. Others
8. Global Cardiac Safety Services Market Analysis and Forecast, By End User
    8.1. Segment Overview
    8.2. Pharmaceutical & Biopharmaceutical Companies
    8.3. Contract Research Organizations
9. Global Cardiac Safety Services Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa
10. Global Cardiac Safety Services Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Cardiac Safety Services Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions
11. Company Profiles
    11.1. Pharmaceutical Product Development LLC
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Ncardia AG
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Bioclinica
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Medpace Holdings
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Richmond Pharmacology
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Biotrial, PhysioStim
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Certara L.P
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Shanghai Medicilon Inc
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. BioTelemetry Inc
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Celerion Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. IQVIA
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. ERT
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Banook Group
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Laboratory Corporation of America Holdings
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. SGS S.A
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis

List of Table

1. Global Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

2. Global Standalone Services Market, By Region, 2017–2027(USD Million)  

3. Global Integrated Services Market, By Region, 2017–2027(USD Million)  

4. Global Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

5. Global Cardiovascular Imaging Cardiac Safety Services Market, By Region, 2017–2027(USD Million)  

6. Global ECG/Holter Measurement Cardiac Safety Services Market, By Region, 2017–2027(USD Million)  

7. Global Thorough Q.T. Studies Cardiac Safety Services Market, By Region, 2017–2027(USD Million)  

8. Global Blood Pressure Measurement Safety Services Market, By Region, 2017–2027(USD Million)  

9. Global Others Cardiac Safety Services Market, By Region, 2017–2027(USD Million)  

10. Global Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

11. Global Pharmaceutical & Biopharmaceutical Companies Cardiac Safety Services Market, By Region, 2017–2027(USD Million)  

12. Global Contract Research Organizations Cardiac Safety Services Market, By Region, 2017–2027(USD Million)  

13. Global Cardiac Safety Services Market, By Region, 2017–2027(USD Million)  

14. Global Cardiac Safety Services Market, By North America, 2017–2027(USD Million)  

15. North America Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

16. North America Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

17. North America Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

18. U.S. Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

19. U.S. Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

20. U.S. Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

21. Canada Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

22. Canada Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

23. Canada Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

24. Mexico Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

25. Mexico Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

26. Mexico Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

27. Europe Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

28. Europe Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

29. Europe Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

30. Germany Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

31. Germany Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

32. Germany Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

33. France Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

34. France Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

35. France Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

36. U.K. Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

37. U.K. Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

38. U.K. Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

39. Italy Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

40. Italy Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

41. Italy Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

42. Spain Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

43. Spain Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

44. Spain Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

45. Asia Pacific Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

46. Asia Pacific Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

47. Asia Pacific Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

48. Japan Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

49. Japan Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

50. Japan Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

51. China Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

52. China Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

53. China Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

54. India Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

55. India Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

56. India Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

57. South America Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

58. South America Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

59. South America Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

60. Brazil Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

61. Brazil Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

62. Brazil Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

63. Middle East and Africa Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

64. Middle East and Africa Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

65. Middle East and Africa Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

66. UAE Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

67. UAE Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

68. UAE Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

69. South Africa Cardiac Safety Services Market, By Type, 2017–2027(USD Million)  

70. South Africa Cardiac Safety Services Market, By Service, 2017–2027(USD Million)  

71. South Africa Cardiac Safety Services Market, By End User, 2017–2027(USD Million)  

 

List of Figures 

1. Global Cardiac Safety Services Market Segmentation

2. Cardiac Safety Services Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Cardiac Safety Services Market Attractiveness Analysis By Type

9. Global Cardiac Safety Services Market Attractiveness Analysis By Service

10. Global Cardiac Safety Services Market Attractiveness Analysis By End User

11. Global Cardiac Safety Services Market Attractiveness Analysis By Region

12. Global Cardiac Safety Services Market: Dynamics

13. Global Cardiac Safety Services Market Share By Type (2019 & 2027)

14. Global Cardiac Safety Services Market Share By Service (2019 & 2027)

15. Global Cardiac Safety Services Market Share By End User (2019 & 2027)

16. Global Cardiac Safety Services Market Share by Regions (2019 & 2027)

17. Global Cardiac Safety Services Market Share by Company (2019)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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