Global Portable Computer Market 2018 by Manufacturers, Regions, Type and Application, Forecast to 2023

  • Publish Date: Oct, 2018
  • Report ID: 324398
  • Category: Electronics
  • Pages: 137
$3,480

A portable computer was a computer designed to be easily moved from one place to another andluded a display and keyboard. The first commercially sold portable was the 50 pound IBM 5100, introduced 1975. The next major portables were Osborne\'s 24 pound CP/M-based Osborne 1 (1981) and Compaq\'s 28 pound 100% IBM PC compatible Compaq Portable (1983). These \"luggable\"s lacked the next technological advance, not requiring an external power source; that feature was introduced by the laptop. Laptops were followed by lighter models, so that in the 2000s mobile devices and by 2007 smartphones made the term almost meaningless. The 2010s introduced wearable computers such as smartwatches.

Scope of the Report:

This report focuses on the Portable Computer in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.

The Asia Pacific (APAC) region registered the fastest growth with an 8.5% CAGR during 2012-2017, driven by growth in theles of ultrabooks, the Windows 10 based operating system, andreasing investment in information technology infrastructure.

The worldwide market for Portable Computer is expected to grow at a CAGR of roughly xx% over the next five years, will reach xx million US$ in 2023, from xx million US$ in 2017, according to a new GIR (Global Info Research) study.

Market Segment by Manufacturers, this report covers

Lenovo

Acer

Apple

ASUS

Toshiba

HP

DELL

Microsoft

Market Segment by Regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

South America (Brazil, Argentina, Colombia etc.)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers

Mac OS

Windows

Linux

Market Segment by Applications, can be divided into

Home

Business

Office

There are 15 Chapters to deeply display the global Portable Computer market.

Chapter 1, to describe Portable Computer Introduction, product scope, market overview, market opportunities, market risk, market driving force;

Chapter 2, to analyze the top manufacturers of Portable Computer, with sales, revenue, and price of Portable Computer, in 2016 and 2017;

Chapter 3, to display the competitive situation among the top manufacturers, with sales, revenue and market share in 2016 and 2017;

Chapter 4, to show the global market by regions, with sales, revenue and market share of Portable Computer, for each region, from 2013 to 2018;

Chapter 5, 6, 7, 8 and 9, to analyze the market by countries, by type, by application and by manufacturers, with sales, revenue and market share by key countries in these regions;

Chapter 10 and 11, to show the market by type and application, with sales market share and growth rate by type, application, from 2013 to 2018;

Chapter 12, Portable Computer market forecast, by regions, type and application, with sales and revenue, from 2018 to 2023;

Chapter 13, 14 and 15, to describe Portable Computer sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source

Table of Contents

1 Market Overview

1.1 Portable Computer Introduction

1.2 Market Analysis by Type

1.2.1 Mac OS

1.2.2 Windows

1.2.3 Linux

1.3 Market Analysis by Applications

1.3.1 Home

1.3.2 Business

1.3.3 Office

1.4 Market Analysis by Regions

1.4.1 North America (United States, Canada and Mexico)

1.4.1.1 United States Market States and Outlook (2013-2023)

1.4.1.2 Canada Market States and Outlook (2013-2023)

1.4.1.3 Mexico Market States and Outlook (2013-2023)

1.4.2 Europe (Germany, France, UK, Russia and Italy)

1.4.2.1 Germany Market States and Outlook (2013-2023)

1.4.2.2 France Market States and Outlook (2013-2023)

1.4.2.3 UK Market States and Outlook (2013-2023)

1.4.2.4 Russia Market States and Outlook (2013-2023)

1.4.2.5 Italy Market States and Outlook (2013-2023)

1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

1.4.3.1 China Market States and Outlook (2013-2023)

1.4.3.2 Japan Market States and Outlook (2013-2023)

1.4.3.3 Korea Market States and Outlook (2013-2023)

1.4.3.4 India Market States and Outlook (2013-2023)

1.4.3.5 Southeast Asia Market States and Outlook (2013-2023)

1.4.4 South America, Middle East and Africa

1.4.4.1 Brazil Market States and Outlook (2013-2023)

1.4.4.2 Egypt Market States and Outlook (2013-2023)

1.4.4.3 Saudi Arabia Market States and Outlook (2013-2023)

1.4.4.4 South Africa Market States and Outlook (2013-2023)

1.4.4.5 Nigeria Market States and Outlook (2013-2023)

1.5 Market Dynamics

1.5.1 Market Opportunities

1.5.2 Market Risk

1.5.3 Market Driving Force

2 Manufacturers Profiles

2.1 Lenovo

2.1.1 Business Overview

2.1.2 Portable Computer Type and Applications

2.1.2.1 Product A

2.1.2.2 Product B

2.1.3 Lenovo Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

2.2 Acer

2.2.1 Business Overview

2.2.2 Portable Computer Type and Applications

2.2.2.1 Product A

2.2.2.2 Product B

2.2.3 Acer Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

2.3 Apple

2.3.1 Business Overview

2.3.2 Portable Computer Type and Applications

2.3.2.1 Product A

2.3.2.2 Product B

2.3.3 Apple Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

2.4 ASUS

2.4.1 Business Overview

2.4.2 Portable Computer Type and Applications

2.4.2.1 Product A

2.4.2.2 Product B

2.4.3 ASUS Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

2.5 Toshiba

2.5.1 Business Overview

2.5.2 Portable Computer Type and Applications

2.5.2.1 Product A

2.5.2.2 Product B

2.5.3 Toshiba Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

2.6 HP

2.6.1 Business Overview

2.6.2 Portable Computer Type and Applications

2.6.2.1 Product A

2.6.2.2 Product B

2.6.3 HP Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

2.7 DELL

2.7.1 Business Overview

2.7.2 Portable Computer Type and Applications

2.7.2.1 Product A

2.7.2.2 Product B

2.7.3 DELL Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

2.8 Microsoft

2.8.1 Business Overview

2.8.2 Portable Computer Type and Applications

2.8.2.1 Product A

2.8.2.2 Product B

2.8.3 Microsoft Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

3 Global Portable Computer Sales, Revenue, Market Share and Competition by Manufacturer (2016-2017)

3.1 Global Portable Computer Sales and Market Share by Manufacturer (2016-2017)

3.2 Global Portable Computer Revenue and Market Share by Manufacturer (2016-2017)

3.3 Market Concentration Rate

3.3.1 Top 3 Portable Computer Manufacturer Market Share in 2017

3.3.2 Top 6 Portable Computer Manufacturer Market Share in 2017

3.4 Market Competition Trend

4 Global Portable Computer Market Analysis by Regions

4.1 Global Portable Computer Sales, Revenue and Market Share by Regions

4.1.1 Global Portable Computer Sales and Market Share by Regions (2013-2018)

4.1.2 Global Portable Computer Revenue and Market Share by Regions (2013-2018)

4.2 North America Portable Computer Sales and Growth Rate (2013-2018)

4.3 Europe Portable Computer Sales and Growth Rate (2013-2018)

4.4 Asia-Pacific Portable Computer Sales and Growth Rate (2013-2018)

4.5 South America Portable Computer Sales and Growth Rate (2013-2018)

4.6 Middle East and Africa Portable Computer Sales and Growth Rate (2013-2018)

5 North America Portable Computer by Countries

5.1 North America Portable Computer Sales, Revenue and Market Share by Countries

5.1.1 North America Portable Computer Sales and Market Share by Countries (2013-2018)

5.1.2 North America Portable Computer Revenue and Market Share by Countries (2013-2018)

5.2 United States Portable Computer Sales and Growth Rate (2013-2018)

5.3 Canada Portable Computer Sales and Growth Rate (2013-2018)

5.4 Mexico Portable Computer Sales and Growth Rate (2013-2018)

6 Europe Portable Computer by Countries

6.1 Europe Portable Computer Sales, Revenue and Market Share by Countries

6.1.1 Europe Portable Computer Sales and Market Share by Countries (2013-2018)

6.1.2 Europe Portable Computer Revenue and Market Share by Countries (2013-2018)

6.2 Germany Portable Computer Sales and Growth Rate (2013-2018)

6.3 UK Portable Computer Sales and Growth Rate (2013-2018)

6.4 France Portable Computer Sales and Growth Rate (2013-2018)

6.5 Russia Portable Computer Sales and Growth Rate (2013-2018)

6.6 Italy Portable Computer Sales and Growth Rate (2013-2018)

7 Asia-Pacific Portable Computer by Countries

7.1 Asia-Pacific Portable Computer Sales, Revenue and Market Share by Countries

7.1.1 Asia-Pacific Portable Computer Sales and Market Share by Countries (2013-2018)

7.1.2 Asia-Pacific Portable Computer Revenue and Market Share by Countries (2013-2018)

7.2 China Portable Computer Sales and Growth Rate (2013-2018)

7.3 Japan Portable Computer Sales and Growth Rate (2013-2018)

7.4 Korea Portable Computer Sales and Growth Rate (2013-2018)

7.5 India Portable Computer Sales and Growth Rate (2013-2018)

7.6 Southeast Asia Portable Computer Sales and Growth Rate (2013-2018)

8 South America Portable Computer by Countries

8.1 South America Portable Computer Sales, Revenue and Market Share by Countries

8.1.1 South America Portable Computer Sales and Market Share by Countries (2013-2018)

8.1.2 South America Portable Computer Revenue and Market Share by Countries (2013-2018)

8.2 Brazil Portable Computer Sales and Growth Rate (2013-2018)

8.3 Argentina Portable Computer Sales and Growth Rate (2013-2018)

8.4 Colombia Portable Computer Sales and Growth Rate (2013-2018)

9 Middle East and Africa Portable Computer by Countries

9.1 Middle East and Africa Portable Computer Sales, Revenue and Market Share by Countries

9.1.1 Middle East and Africa Portable Computer Sales and Market Share by Countries (2013-2018)

9.1.2 Middle East and Africa Portable Computer Revenue and Market Share by Countries (2013-2018)

9.2 Saudi Arabia Portable Computer Sales and Growth Rate (2013-2018)

9.3 UAE Portable Computer Sales and Growth Rate (2013-2018)

9.4 Egypt Portable Computer Sales and Growth Rate (2013-2018)

9.5 Nigeria Portable Computer Sales and Growth Rate (2013-2018)

9.6 South Africa Portable Computer Sales and Growth Rate (2013-2018)

10 Global Portable Computer Market Segment by Type

10.1 Global Portable Computer Sales, Revenue and Market Share by Type (2013-2018)

10.1.1 Global Portable Computer Sales and Market Share by Type (2013-2018)

10.1.2 Global Portable Computer Revenue and Market Share by Type (2013-2018)

10.2 Mac OS Sales Growth and Price

10.2.1 Global Mac OS Sales Growth (2013-2018)

10.2.2 Global Mac OS Price (2013-2018)

10.3 Windows Sales Growth and Price

10.3.1 Global Windows Sales Growth (2013-2018)

10.3.2 Global Windows Price (2013-2018)

10.4 Linux Sales Growth and Price

10.4.1 Global Linux Sales Growth (2013-2018)

10.4.2 Global Linux Price (2013-2018)

11 Global Portable Computer Market Segment by Application

11.1 Global Portable Computer Sales Market Share by Application (2013-2018)

11.2 Home Sales Growth (2013-2018)

11.3 Business Sales Growth (2013-2018)

11.4 Office Sales Growth (2013-2018)

12 Portable Computer Market Forecast (2018-2023)

12.1 Global Portable Computer Sales, Revenue and Growth Rate (2018-2023)

12.2 Portable Computer Market Forecast by Regions (2018-2023)

12.2.1 North America Portable Computer Market Forecast (2018-2023)

12.2.2 Europe Portable Computer Market Forecast (2018-2023)

12.2.3 Asia-Pacific Portable Computer Market Forecast (2018-2023)

12.2.4 South America Portable Computer Market Forecast (2018-2023)

12.2.5 Middle East and Africa Portable Computer Market Forecast (2018-2023)

12.3 Portable Computer Market Forecast by Type (2018-2023)

12.3.1 Global Portable Computer Sales Forecast by Type (2018-2023)

12.3.2 Global Portable Computer Market Share Forecast by Type (2018-2023)

12.4 Portable Computer Market Forecast by Application (2018-2023)

12.4.1 Global Portable Computer Sales Forecast by Application (2018-2023)

12.4.2 Global Portable Computer Market Share Forecast by Application (2018-2023)

13 Sales Channel, Distributors, Traders and Dealers

13.1 Sales Channel

13.1.1 Direct Marketing

13.1.2 Indirect Marketing

13.1.3 Marketing Channel Future Trend

13.2 Distributors, Traders and Dealers

14 Research Findings and Conclusion

15 Appendix

15.1 Methodology

15.2 Data Source


List of Tables and Figures

Figure Portable Computer Picture

Table Product Specifications of Portable Computer

Figure Global Sales Market Share of Portable Computer by Types in 2017

Table Portable Computer Types for Major Manufacturers

Figure Mac OS Picture

Figure Windows Picture

Figure Linux Picture

Figure Portable Computer Sales Market Share by Applications in 2017

Figure Home Picture

Figure Business Picture

Figure Office Picture

Figure United States Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure Canada Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure Mexico Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure Germany Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure France Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure UK Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure Russia Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure Italy Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure China Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure Japan Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure Korea Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure India Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure Southeast Asia Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure Brazil Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure Egypt Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure Saudi Arabia Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure South Africa Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Figure Nigeria Portable Computer Revenue (Value) and Growth Rate (2013-2023)

Table Lenovo Basic Information, Manufacturing Base and Competitors

Table Lenovo Portable Computer Type and Applications

Table Lenovo Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

Table Acer Basic Information, Manufacturing Base and Competitors

Table Acer Portable Computer Type and Applications

Table Acer Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

Table Apple Basic Information, Manufacturing Base and Competitors

Table Apple Portable Computer Type and Applications

Table Apple Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

Table ASUS Basic Information, Manufacturing Base and Competitors

Table ASUS Portable Computer Type and Applications

Table ASUS Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

Table Toshiba Basic Information, Manufacturing Base and Competitors

Table Toshiba Portable Computer Type and Applications

Table Toshiba Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

Table HP Basic Information, Manufacturing Base and Competitors

Table HP Portable Computer Type and Applications

Table HP Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

Table DELL Basic Information, Manufacturing Base and Competitors

Table DELL Portable Computer Type and Applications

Table DELL Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

Table Microsoft Basic Information, Manufacturing Base and Competitors

Table Microsoft Portable Computer Type and Applications

Table Microsoft Portable Computer Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

Table Global Portable Computer Sales by Manufacturer (2016-2017)

Figure Global Portable Computer Sales Market Share by Manufacturer in 2016

Figure Global Portable Computer Sales Market Share by Manufacturer in 2017

Table Global Portable Computer Revenue by Manufacturer (2016-2017)

Figure Global Portable Computer Revenue Market Share by Manufacturer in 2016

Figure Global Portable Computer Revenue Market Share by Manufacturer in 2017

Figure Top 3 Portable Computer Manufacturer (Revenue) Market Share in 2017

Figure Top 6 Portable Computer Manufacturer (Revenue) Market Share in 2017

Figure Global Portable Computer Sales and Growth Rate (2013-2018)

Figure Global Portable Computer Revenue and Growth Rate (2013-2018)

Table Global Portable Computer Sales by Regions (2013-2018)

Table Global Portable Computer Sales Market Share by Regions (2013-2018)

Table Global Portable Computer Revenue by Regions (2013-2018)

Figure Global Portable Computer Revenue Market Share by Regions in 2013

Figure Global Portable Computer Revenue Market Share by Regions in 2017

Figure North America Portable Computer Sales and Growth Rate (2013-2018)

Figure Europe Portable Computer Sales and Growth Rate (2013-2018)

Figure Asia-Pacific Portable Computer Sales and Growth Rate (2013-2018)

Figure South America Portable Computer Sales and Growth Rate (2013-2018)

Figure Middle East and Africa Portable Computer Sales and Growth Rate (2013-2018)

Figure North America Portable Computer Revenue and Growth Rate (2013-2018)

Table North America Portable Computer Sales by Countries (2013-2018)

Table North America Portable Computer Sales Market Share by Countries (2013-2018)

Figure North America Portable Computer Sales Market Share by Countries in 2013

Figure North America Portable Computer Sales Market Share by Countries in 2017

Table North America Portable Computer Revenue by Countries (2013-2018)

Table North America Portable Computer Revenue Market Share by Countries (2013-2018)

Figure North America Portable Computer Revenue Market Share by Countries in 2013

Figure North America Portable Computer Revenue Market Share by Countries in 2017

Figure United States Portable Computer Sales and Growth Rate (2013-2018)

Figure Canada Portable Computer Sales and Growth Rate (2013-2018)

Figure Mexico Portable Computer Sales and Growth Rate (2013-2018)

Figure Europe Portable Computer Revenue and Growth Rate (2013-2018)

Table Europe Portable Computer Sales by Countries (2013-2018)

Table Europe Portable Computer Sales Market Share by Countries (2013-2018)

Table Europe Portable Computer Revenue by Countries (2013-2018)

Figure Europe Portable Computer Revenue Market Share by Countries in 2016

Figure Europe Portable Computer Revenue Market Share by Countries in 2017

Figure Germany Portable Computer Sales and Growth Rate (2013-2018)

Figure UK Portable Computer Sales and Growth Rate (2013-2018)

Figure France Portable Computer Sales and Growth Rate (2013-2018)

Figure Russia Portable Computer Sales and Growth Rate (2013-2018)

Figure Italy Portable Computer Sales and Growth Rate (2013-2018)

Figure Asia-Pacific Portable Computer Revenue and Growth Rate (2013-2018)

Table Asia-Pacific Portable Computer Sales by Countries (2013-2018)

Table Asia-Pacific Portable Computer Sales Market Share by Countries (2013-2018)

Figure Asia-Pacific Portable Computer Sales Market Share by Countries 2017

Table Asia-Pacific Portable Computer Revenue by Countries (2013-2018)

Figure Asia-Pacific Portable Computer Revenue Market Share by Countries 2017

Figure China Portable Computer Sales and Growth Rate (2013-2018)

Figure Japan Portable Computer Sales and Growth Rate (2013-2018)

Figure Korea Portable Computer Sales and Growth Rate (2013-2018)

Figure India Portable Computer Sales and Growth Rate (2013-2018)

Figure Southeast Asia Portable Computer Sales and Growth Rate (2013-2018)

Figure South America Portable Computer Revenue and Growth Rate (2013-2018)

Table South America Portable Computer Sales by Countries (2013-2018)

Table South America Portable Computer Sales Market Share by Countries (2013-2018)

Figure South America Portable Computer Sales Market Share by Countries in 2017

Table South America Portable Computer Revenue by Countries (2013-2018)

Table South America Portable Computer Revenue Market Share by Countries (2013-2018)

Figure South America Portable Computer Revenue Market Share by Countries in 2017

Figure Brazil Portable Computer Sales and Growth Rate (2013-2018)

Figure Argentina Portable Computer Sales and Growth Rate (2013-2018)

Figure Colombia Portable Computer Sales and Growth Rate (2013-2018)

Figure Middle East and Africa Portable Computer Revenue and Growth Rate (2013-2018)

Table Middle East and Africa Portable Computer Sales by Countries (2013-2018)

Table Middle East and Africa Portable Computer Sales Market Share by Countries (2013-2018)

Figure Middle East and Africa Portable Computer Sales Market Share by Countries in 2017

Table Middle East and Africa Portable Computer Revenue by Countries (2013-2018)

Table Middle East and Africa Portable Computer Revenue Market Share by Countries (2013-2018)

Figure Middle East and Africa Portable Computer Revenue Market Share by Countries in 2013

Figure Middle East and Africa Portable Computer Revenue Market Share by Countries in 2017

Figure Saudi Arabia Portable Computer Sales and Growth Rate (2013-2018)

Figure UAE Portable Computer Sales and Growth Rate (2013-2018)

Figure Egypt Portable Computer Sales and Growth Rate (2013-2018)

Figure Nigeria Portable Computer Sales and Growth Rate (2013-2018)

Figure South Africa Portable Computer Sales and Growth Rate (2013-2018)

Table Global Portable Computer Sales by Type (2013-2018)

Table Global Portable Computer Sales Share by Type (2013-2018)

Table Global Portable Computer Revenue by Type (2013-2018)

Table Global Portable Computer Revenue Share by Type (2013-2018)

Figure Global Mac OS Sales Growth (2013-2018)

Figure Global Mac OS Price (2013-2018)

Figure Global Windows Sales Growth (2013-2018)

Figure Global Windows Price (2013-2018)

Figure Global Linux Sales Growth (2013-2018)

Figure Global Linux Price (2013-2018)

Table Global Portable Computer Sales by Application (2013-2018)

Table Global Portable Computer Sales Share by Application (2013-2018)

Figure Global Business Sales Growth (2013-2018)

Figure Global Office Sales Growth (2013-2018)

Figure Global Portable Computer Sales, Revenue and Growth Rate (2018-2023)

Table Global Portable Computer Sales Forecast by Regions (2018-2023)

Table Global Portable Computer Market Share Forecast by Regions (2018-2023)

Figure North America Sales Portable Computer Market Forecast (2018-2023)

Figure Europe Sales Portable Computer Market Forecast (2018-2023)

Figure Asia-Pacific Sales Portable Computer Market Forecast (2018-2023)

Figure South America Sales Portable Computer Market Forecast (2018-2023)

Figure Middle East and Africa Sales Portable Computer Market Forecast (2018-2023)

Table Global Portable Computer Sales Forecast by Type (2018-2023)

Table Global Portable Computer Market Share Forecast by Type (2018-2023)

Table Global Portable Computer Sales Forecast by Application (2018-2023)

Table Global Portable Computer Market Share Forecast by Application (2018-2023)

Table Distributors/Traders/ Dealers List

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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