Global Prepaid Cards Market Insights, Forecast to 2025

  • Publish Date: Sep, 2018
  • Report ID: 302347
  • Category: Consumer Goods
  • Pages: 118

This report studies the global market size of Prepaid Cards in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption of Prepaid Cards in these regions.

This research report categorizes the global Prepaid Cards market by players/brands, region, type and application. This report also studies the global market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels, distributors and Porter\'s Five Forces Analysis.

Prepaid cards are widely used across various industry verticals such as corporate institutions, retailers, government, and financial institutions. Presently, factors such as increase in awareness & ease of access and surge in the number of internet users & booming e-commerce industry drive the market growth. Moreover, growth in unbanked and underbanked population and emergence of new applications are expected to present lucrative opportunities to market players.

In 2017, the global Prepaid Cards market size was xx million US$ and is forecast to xx million US in 2025, growing at a CAGR of 20.5% from 2018. The objectives of this study are to define, segment, and project the size of the Prepaid Cards market based on company, product type, application and key regions.

The various contributors involved in the value chain of Prepaid Cards include manufacturers, suppliers, distributors, intermediaries, and customers. The key manufacturers in the Prepaid Cards include

Green Dot Corporation

NetSpend Holdings

H&R Block

American Express Company

JPMorgan Chase & Co.

PayPal Holdings

BBVA Compass Bancshares

Mango Financial


Kaiku Finance

Market Size Split by Type

Single-Purpose Prepaid Card

Multi-Purpose Prepaid Card

Market Size Split by Application

General-Purpose Reloadable Card

Gift Card

Government Benefits/Disbursement Card

Incentive/Payroll Card


Market size split by Region

North America

United States







South Korea















Central & South America


Rest of Central & South America

Middle East & Africa

GCC Countries



South Africa

The study objectives of this report are:

To study and analyze the global Prepaid Cards market size (value & volume) by company, key regions/countries, products and application, history data from 2013 to 2017, and forecast to 2025.

To understand the structure of Prepaid Cards market by identifying its various subsegments.

To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).

Focuses on the key global Prepaid Cards manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

To analyze the Prepaid Cards with respect to individual growth trends, future prospects, and their contribution to the total market.

To project the value and volume of Prepaid Cards submarkets, with respect to key regions (along with their respective key countries).

To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

To strategically profile the key players and comprehensively analyze their growth strategies.

In this study, the years considered to estimate the market size of Prepaid Cards are as follows:

History Year: 2013-2017

Base Year: 2017

Estimated Year: 2018

Forecast Year 2018 to 2025

This report includes the estimation of market size for value (million US$) and volume (K Units). Both top-down and bottom-up approaches have been used to estimate and validate the market size of Prepaid Cards market, to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified primary sources.

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Study Coverage

1.1 Prepaid Cards Product

1.2 Key Market Segments

1.3 Key Manufacturers Covered

1.4 Market by Type

1.4.1 Global Prepaid Cards Market Size Growth Rate by Type

1.4.2 Single-Purpose Prepaid Card

1.4.3 Multi-Purpose Prepaid Card

1.5 Market by Application

1.5.1 Global Prepaid Cards Market Size Growth Rate by Application

1.5.2 General-Purpose Reloadable Card

1.5.3 Gift Card

1.5.4 Government Benefits/Disbursement Card

1.5.5 Incentive/Payroll Card

1.5.6 Others

1.6 Study Objectives

1.7 Years Considered

2 Executive Summary

2.1 Global Prepaid Cards Market Size

2.1.1 Global Prepaid Cards Revenue 2016-2025

2.1.2 Global Prepaid Cards Sales 2016-2025

2.2 Prepaid Cards Growth Rate by Regions

2.2.1 Global Prepaid Cards Sales by Regions

2.2.2 Global Prepaid Cards Revenue by Regions

3 Breakdown Data by Manufacturers

3.1 Prepaid Cards Sales by Manufacturers

3.1.1 Prepaid Cards Sales by Manufacturers

3.1.2 Prepaid Cards Sales Market Share by Manufacturers

3.1.3 Global Prepaid Cards Market Concentration Ratio (CR5 and HHI)

3.2 Prepaid Cards Revenue by Manufacturers

3.2.1 Prepaid Cards Revenue by Manufacturers (2016-2018)

3.2.2 Prepaid Cards Revenue Share by Manufacturers (2016-2018)

3.3 Prepaid Cards Price by Manufacturers

3.4 Prepaid Cards Manufacturing Base Distribution, Product Types

3.4.1 Prepaid Cards Manufacturers Manufacturing Base Distribution, Headquarters

3.4.2 Manufacturers Prepaid Cards Product Category

3.4.3 Date of International Manufacturers Enter into Prepaid Cards Market

3.5 Manufacturers Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type

4.1 Global Prepaid Cards Sales by Type

4.2 Global Prepaid Cards Revenue by Type

4.3 Prepaid Cards Price by Type

5 Breakdown Data by Application

5.1 Overview

5.2 Global Prepaid Cards Breakdown Data by Application

6 North America

6.1 North America Prepaid Cards by Countries

6.1.1 North America Prepaid Cards Sales by Countries

6.1.2 North America Prepaid Cards Revenue by Countries

6.1.3 United States

6.1.4 Canada

6.1.5 Mexico

6.2 North America Prepaid Cards by Type

6.3 North America Prepaid Cards by Application

6.4 North America Prepaid Cards by Company

7 Europe

7.1 Europe Prepaid Cards by Countries

7.1.1 Europe Prepaid Cards Sales by Countries

7.1.2 Europe Prepaid Cards Revenue by Countries

7.1.3 Germany

7.1.4 France

7.1.5 UK

7.1.6 Italy

7.1.7 Russia

7.2 Europe Prepaid Cards by Type

7.3 Europe Prepaid Cards by Application

7.4 Europe Prepaid Cards by Company

8 Asia Pacific

8.1 Asia Pacific Prepaid Cards by Countries

8.1.1 Asia Pacific Prepaid Cards Sales by Countries

8.1.2 Asia Pacific Prepaid Cards Revenue by Countries

8.1.3 China

8.1.4 Japan

8.1.5 Korea

8.1.6 India

8.1.7 Australia

8.1.8 Indonesia

8.1.9 Malaysia

8.1.10 Philippines

8.1.11 Thailand

8.1.12 Vietnam

8.1.13 Singapore

8.2 Asia Pacific Prepaid Cards by Type

8.3 Asia Pacific Prepaid Cards by Application

8.4 Asia Pacific Prepaid Cards by Company

9 Central & South America

9.1 Central & South America Prepaid Cards by Countries

9.1.1 Central & South America Prepaid Cards Sales by Countries

9.1.2 Central & South America Prepaid Cards Revenue by Countries

9.1.3 Brazil

9.2 Central & South America Prepaid Cards by Type

9.3 Central & South America Prepaid Cards by Application

9.4 Central & South America Prepaid Cards by Company

10 Middle East and Africa

10.1 Middle East and Africa Prepaid Cards by Countries

10.1.1 Middle East and Africa Prepaid Cards Sales by Countries

10.1.2 Middle East and Africa Prepaid Cards Revenue by Countries

10.1.3 GCC Countries

10.1.4 Turkey

10.1.5 Egypt

10.1.6 South Africa

10.2 Middle East and Africa Prepaid Cards by Type

10.3 Middle East and Africa Prepaid Cards by Application

10.4 Middle East and Africa Prepaid Cards by Company

11 Company Profiles

11.1 Green Dot Corporation

11.1.1 Green Dot Corporation Company Details

11.1.2 Company Description

11.1.3 Sales, Revenue and Gross Margin of Prepaid Cards

11.1.4 Prepaid Cards Product Description

11.1.5 Recent Development

11.2 NetSpend Holdings

11.2.1 NetSpend Holdings Company Details

11.2.2 Company Description

11.2.3 Sales, Revenue and Gross Margin of Prepaid Cards

11.2.4 Prepaid Cards Product Description

11.2.5 Recent Development

11.3 H&R Block

11.3.1 H&R Block Company Details

11.3.2 Company Description

11.3.3 Sales, Revenue and Gross Margin of Prepaid Cards

11.3.4 Prepaid Cards Product Description

11.3.5 Recent Development

11.4 American Express Company

11.4.1 American Express Company Company Details

11.4.2 Company Description

11.4.3 Sales, Revenue and Gross Margin of Prepaid Cards

11.4.4 Prepaid Cards Product Description

11.4.5 Recent Development

11.5 JPMorgan Chase & Co.

11.5.1 JPMorgan Chase & Co. Company Details

11.5.2 Company Description

11.5.3 Sales, Revenue and Gross Margin of Prepaid Cards

11.5.4 Prepaid Cards Product Description

11.5.5 Recent Development

11.6 PayPal Holdings

11.6.1 PayPal Holdings Company Details

11.6.2 Company Description

11.6.3 Sales, Revenue and Gross Margin of Prepaid Cards

11.6.4 Prepaid Cards Product Description

11.6.5 Recent Development

11.7 BBVA Compass Bancshares

11.7.1 BBVA Compass Bancshares Company Details

11.7.2 Company Description

11.7.3 Sales, Revenue and Gross Margin of Prepaid Cards

11.7.4 Prepaid Cards Product Description

11.7.5 Recent Development

11.8 Mango Financial

11.8.1 Mango Financial Company Details

11.8.2 Company Description

11.8.3 Sales, Revenue and Gross Margin of Prepaid Cards

11.8.4 Prepaid Cards Product Description

11.8.5 Recent Development

11.9 UniRush

11.9.1 UniRush Company Details

11.9.2 Company Description

11.9.3 Sales, Revenue and Gross Margin of Prepaid Cards

11.9.4 Prepaid Cards Product Description

11.9.5 Recent Development

11.10 Kaiku Finance

11.10.1 Kaiku Finance Company Details

11.10.2 Company Description

11.10.3 Sales, Revenue and Gross Margin of Prepaid Cards

11.10.4 Prepaid Cards Product Description

11.10.5 Recent Development

12 Market Opportunities, Challenges, Risks and Influences Factors Analysis

12.1 Market Opportunities and Drivers

12.2 Market Challenges

12.3 Market Risks/Restraints

12.4 Key World Economic Indicators

13 Value Chain and Sales Channels Analysis

13.1 Value Chain Analysis

13.1.1 Typical Suppliers of Key Prepaid Cards Raw Material

13.1.2 Prepaid Cards Customers

13.2 Sales Channels Analysis

13.2.1 Sales Channels Analysis

13.2.2 Distributors

14 Research Findings and Conclusion

15 Appendix

15.1 Research Methodology

15.1.1 Methodology/Research Approach Research Programs/Design Market Size Estimation Market Breakdown and Data Triangulation

15.1.2 Data Source Secondary Sources Primary Sources

15.2 Author Details

15.3 Disclaimer


Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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