Global Website Builder Software Market Size, Status and Forecast 2025

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This report studies the global Website Builder Software market, analyzes and researches the Website Builder Software development status and forecast in United States, EU, Japan, China, India and Southeast Asia. This report focuses on the top players in global market, like
Wix
Web
Yahoo
Godaddy
Weebly
Yola
eHost
Jimdo
Squarespace
Homestead
Dudamobile
Onbile
Tappinn
Mofuse
Gomobi
Qfuse
Activemobi
Ibuilt
Market segment by Regions/Countries, this report covers
United States
EU
Japan
China
India
Southeast Asia
Market segment by Type, the product can be split into
PC Website Builders
Mobile Website Builders
Market segment by Application, Website Builder Software can be split into
Personal Website
School or College Websites
Business Website
Other
If you have any special requirements, please let us know and we will offer you the report as you want.
Table of Contents
Global Website Builder Software Market Size, Status and Forecast 2025
1 Industry Overview of Website Builder Software
1.1 Website Builder Software Market Overview
1.1.1 Website Builder Software Product Scope
1.1.2 Market Status and Outlook
1.2 Global Website Builder Software Market Size and Analysis by Regions (2013-2018)
1.2.1 United States
1.2.2 EU
1.2.3 Japan
1.2.4 China
1.2.5 India
1.2.6 Southeast Asia
1.3 Website Builder Software Market by Type
1.3.1 PC Website Builders
1.3.2 Mobile Website Builders
1.4 Website Builder Software Market by End Users/Application
1.4.1 Personal Website
1.4.2 School or College Websites
1.4.3 Business Website
1.4.4 Other
2 Global Website Builder Software Competition Analysis by Players
2.1 Website Builder Software Market Size (Value) by Players (2013-2018)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future
3 Company (Top Players) Profiles
3.1 Wix
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Website Builder Software Revenue (Million USD) (2013-2018)
3.1.5 Recent Developments
3.2 Web
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Website Builder Software Revenue (Million USD) (2013-2018)
3.2.5 Recent Developments
3.3 Yahoo
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Website Builder Software Revenue (Million USD) (2013-2018)
3.3.5 Recent Developments
3.4 Godaddy
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Website Builder Software Revenue (Million USD) (2013-2018)
3.4.5 Recent Developments
3.5 Weebly
3.5.1 Company Profile
3.5.2 Main Business/Business Overview
3.5.3 Products, Services and Solutions
3.5.4 Website Builder Software Revenue (Million USD) (2013-2018)
3.5.5 Recent Developments
3.6 Yola
3.6.1 Company Profile
3.6.2 Main Business/Business Overview
3.6.3 Products, Services and Solutions
3.6.4 Website Builder Software Revenue (Million USD) (2013-2018)
3.6.5 Recent Developments
3.7 eHost
3.7.1 Company Profile
3.7.2 Main Business/Business Overview
3.7.3 Products, Services and Solutions
3.7.4 Website Builder Software Revenue (Million USD) (2013-2018)
3.7.5 Recent Developments
3.8 Jimdo
3.8.1 Company Profile
3.8.2 Main Business/Business Overview
3.8.3 Products, Services and Solutions
3.8.4 Website Builder Software Revenue (Million USD) (2013-2018)
3.8.5 Recent Developments
3.9 Squarespace
3.9.1 Company Profile
3.9.2 Main Business/Business Overview
3.9.3 Products, Services and Solutions
3.9.4 Website Builder Software Revenue (Million USD) (2013-2018)
3.9.5 Recent Developments
3.10 Homestead
3.10.1 Company Profile
3.10.2 Main Business/Business Overview
3.10.3 Products, Services and Solutions
3.10.4 Website Builder Software Revenue (Million USD) (2013-2018)
3.10.5 Recent Developments
3.11 Dudamobile
3.12 Onbile
3.13 Tappinn
3.14 Mofuse
3.15 Gomobi
3.16 Qfuse
3.17 Activemobi
3.18 Ibuilt
4 Global Website Builder Software Market Size by Type and Application (2013-2018)
4.1 Global Website Builder Software Market Size by Type (2013-2018)
4.2 Global Website Builder Software Market Size by Application (2013-2018)
4.3 Potential Application of Website Builder Software in Future
4.4 Top Consumer/End Users of Website Builder Software
5 United States Website Builder Software Development Status and Outlook
5.1 United States Website Builder Software Market Size (2013-2018)
5.2 United States Website Builder Software Market Size and Market Share by Players (2013-2018)
5.3 United States Website Builder Software Market Size by Application (2013-2018)
6 EU Website Builder Software Development Status and Outlook
6.1 EU Website Builder Software Market Size (2013-2018)
6.2 EU Website Builder Software Market Size and Market Share by Players (2013-2018)
6.3 EU Website Builder Software Market Size by Application (2013-2018)
7 Japan Website Builder Software Development Status and Outlook
7.1 Japan Website Builder Software Market Size (2013-2018)
7.2 Japan Website Builder Software Market Size and Market Share by Players (2013-2018)
7.3 Japan Website Builder Software Market Size by Application (2013-2018)
8 China Website Builder Software Development Status and Outlook
8.1 China Website Builder Software Market Size (2013-2018)
8.2 China Website Builder Software Market Size and Market Share by Players (2013-2018)
8.3 China Website Builder Software Market Size by Application (2013-2018)
9 India Website Builder Software Development Status and Outlook
9.1 India Website Builder Software Market Size (2013-2018)
9.2 India Website Builder Software Market Size and Market Share by Players (2013-2018)
9.3 India Website Builder Software Market Size by Application (2013-2018)
10 Southeast Asia Website Builder Software Development Status and Outlook
10.1 Southeast Asia Website Builder Software Market Size (2013-2018)
10.2 Southeast Asia Website Builder Software Market Size and Market Share by Players (2013-2018)
10.3 Southeast Asia Website Builder Software Market Size by Application (2013-2018)
11 Market Forecast by Regions, Type and Application (2018-2025)
11.1 Global Website Builder Software Market Size (Value) by Regions (2018-2025)
11.1.1 United States Website Builder Software Revenue and Growth Rate (2018-2025)
11.1.2 EU Website Builder Software Revenue and Growth Rate (2018-2025)
11.1.3 Japan Website Builder Software Revenue and Growth Rate (2018-2025)
11.1.4 China Website Builder Software Revenue and Growth Rate (2018-2025)
11.1.5 India Website Builder Software Revenue and Growth Rate (2018-2025)
11.1.6 Southeast Asia Website Builder Software Revenue and Growth Rate (2018-2025)
11.2 Global Website Builder Software Market Size (Value) by Type (2018-2025)
11.3 Global Website Builder Software Market Size by Application (2018-2025)
12 Website Builder Software Market Dynamics
12.1 Website Builder Software Market Opportunities
12.2 Website Builder Software Challenge and Risk
12.2.1 Competition from Opponents
12.2.2 Downside Risks of Economy
12.3 Website Builder Software Market Constraints and Threat
12.3.1 Threat from Substitute
12.3.2 Government Policy
12.3.3 Technology Risks
12.4 Website Builder Software Market Driving Force
12.4.1 Growing Demand from Emerging Markets
12.4.2 Potential Application
13 Market Effect Factors Analysis
13.1 Technology Progress/Risk
13.1.1 Substitutes
13.1.2 Technology Progress in Related Industry
13.2 Consumer Needs Trend/Customer Preference
13.3 External Environmental Change
13.3.1 Economic Fluctuations
13.3.2 Other Risk Factors
14 Research Finding/Conclusion
15 Appendix
Methodology
Analyst Introduction
Data Source

List of Tables and Figures
Figure Global Website Builder Software Market Size (Million USD) Status and Outlook (2013-2018)
Table Global Website Builder Software Revenue (Million USD) Comparison by Regions (2013-2018)
Figure Global Website Builder Software Market Share by Regions (2013-2018)
Figure United States Website Builder Software Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Figure EU Website Builder Software Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Figure Japan Website Builder Software Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Figure China Website Builder Software Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Figure India Website Builder Software Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Figure Southeast Asia Website Builder Software Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Table Global Website Builder Software Revenue (Million USD) and Growth Rate (%) Comparison by Product (2013-2018)
Figure Global Website Builder Software Revenue Market Share by Type in 2017
Figure PC Website Builders Market Size (Million USD) and Growth Rate (2013-2018)
Figure Mobile Website Builders Market Size (Million USD) and Growth Rate (2013-2018)
Figure Global Website Builder Software Market Share by Application in 2017
Figure Website Builder Software Market Size (Million USD) and Growth Rate in Personal Website (2013-2018)
Figure Website Builder Software Market Size (Million USD) and Growth Rate in School or College Websites (2013-2018)
Figure Website Builder Software Market Size (Million USD) and Growth Rate in Business Website (2013-2018)
Figure Website Builder Software Market Size (Million USD) and Growth Rate in Other (2013-2018)
Table Website Builder Software Market Size (Million USD) by Players (2013-2018)
Figure Website Builder Software Market Size Share by Players in 2013
Figure Website Builder Software Market Size Share by Players in 2017
Table Wix Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Wix (2013-2018)
Figure Wix Website Builder Software Business Revenue Market Share (2013-2018)
Table Web Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Web (2013-2018)
Figure Web Website Builder Software Business Revenue Market Share (2013-2018)
Table Yahoo Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Yahoo (2013-2018)
Figure Yahoo Website Builder Software Business Revenue Market Share (2013-2018)
Table Godaddy Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Godaddy (2013-2018)
Figure Godaddy Website Builder Software Business Revenue Market Share (2013-2018)
Table Weebly Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Weebly (2013-2018)
Figure Weebly Website Builder Software Business Revenue Market Share (2013-2018)
Table Yola Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Yola (2013-2018)
Figure Yola Website Builder Software Business Revenue Market Share (2013-2018)
Table eHost Basic Information List
Table Website Builder Software Business Revenue (Million USD) of eHost (2013-2018)
Figure eHost Website Builder Software Business Revenue Market Share (2013-2018)
Table Jimdo Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Jimdo (2013-2018)
Figure Jimdo Website Builder Software Business Revenue Market Share (2013-2018)
Table Squarespace Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Squarespace (2013-2018)
Figure Squarespace Website Builder Software Business Revenue Market Share (2013-2018)
Table Homestead Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Homestead (2013-2018)
Figure Homestead Website Builder Software Business Revenue Market Share (2013-2018)
Table Dudamobile Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Dudamobile (2013-2018)
Figure Dudamobile Website Builder Software Business Revenue Market Share (2013-2018)
Table Onbile Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Onbile (2013-2018)
Figure Onbile Website Builder Software Business Revenue Market Share (2013-2018)
Table Tappinn Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Tappinn (2013-2018)
Figure Tappinn Website Builder Software Business Revenue Market Share (2013-2018)
Table Mofuse Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Mofuse (2013-2018)
Figure Mofuse Website Builder Software Business Revenue Market Share (2013-2018)
Table Gomobi Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Gomobi (2013-2018)
Figure Gomobi Website Builder Software Business Revenue Market Share (2013-2018)
Table Qfuse Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Qfuse (2013-2018)
Figure Qfuse Website Builder Software Business Revenue Market Share (2013-2018)
Table Activemobi Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Activemobi (2013-2018)
Figure Activemobi Website Builder Software Business Revenue Market Share (2013-2018)
Table Ibuilt Basic Information List
Table Website Builder Software Business Revenue (Million USD) of Ibuilt (2013-2018)
Figure Ibuilt Website Builder Software Business Revenue Market Share (2013-2018)
Table Global Website Builder Software Market Size (Million USD) by Product (2013-2018)
Figure Global Website Builder Software Revenue Market Share (%) by Product (2013-2018)
Figure Global Website Builder Software Market Share by Product in 2017
Table Global Website Builder Software Market Size by Application (2013-2018)
Figure Global Website Builder Software Revenue Market Share (%) by Application in 2017
Table Top Consumer/End Users of Website Builder Software
Figure United States Website Builder Software Market Size (Million USD) and Growth Rate (2013-2018)
Table United States Website Builder Software Market Size (Million USD) by Players (2013-2018)
Figure United States Website Builder Software Market Size Share by Players in 2013
Figure United States Website Builder Software Market Size Share by Players in 2017
Table United States Website Builder Software Market Size by Application (2013-2018)
Figure United States Website Builder Software Revenue Market Share (%) by Application (2013-2018)
Figure United States Website Builder Software Market Size Share by Application in 2017
Figure EU Website Builder Software Market Size (Million USD) and Growth Rate (2013-2018)
Table EU Website Builder Software Market Size (Million USD) by Players (2013-2018)
Figure EU Website Builder Software Market Size Share by Players in 2013
Figure EU Website Builder Software Market Size Share by Players in 2017
Table EU Website Builder Software Market Size by Application (2013-2018)
Figure EU Website Builder Software Revenue Market Share (%) by Application (2013-2018)
Figure EU Website Builder Software Market Size Share by Application in 2017
Figure Japan Website Builder Software Market Size (Million USD) and Growth Rate (2013-2018)
Table Japan Website Builder Software Market Size (Million USD) by Players (2013-2018)
Figure Japan Website Builder Software Market Size Share by Players in 2013
Figure Japan Website Builder Software Market Size Share by Players in 2017
Table Japan Website Builder Software Market Size by Application (2013-2018)
Figure Japan Website Builder Software Revenue Market Share (%) by Application (2013-2018)
Figure Japan Website Builder Software Market Size Share by Application in 2017
Figure China Website Builder Software Market Size (Million USD) and Growth Rate (2013-2018)
Table China Website Builder Software Market Size (Million USD) by Players (2013-2018)
Figure China Website Builder Software Market Size Share by Players in 2013
Figure China Website Builder Software Market Size Share by Players in 2017
Table China Website Builder Software Market Size by Application (2013-2018)
Figure China Website Builder Software Revenue Market Share (%) by Application (2013-2018)
Figure China Website Builder Software Market Size Share by Application in 2017
Figure India Website Builder Software Market Size (Million USD) and Growth Rate (2013-2018)
Table India Website Builder Software Market Size (Million USD) by Players (2013-2018)
Figure India Website Builder Software Market Size Share by Players in 2013
Figure India Website Builder Software Market Size Share by Players in 2017
Table India Website Builder Software Market Size by Application (2013-2018)
Figure India Website Builder Software Revenue Market Share (%) by Application (2013-2018)
Figure India Website Builder Software Market Size Share by Application in 2017
Figure Southeast Asia Website Builder Software Market Size (Million USD) and Growth Rate (2013-2018)
Table Southeast Asia Website Builder Software Market Size (Million USD) by Players (2013-2018)
Figure Southeast Asia Website Builder Software Market Size Share by Players in 2013
Figure Southeast Asia Website Builder Software Market Size Share by Players in 2017
Table Southeast Asia Website Builder Software Market Size by Application (2013-2018)
Figure Southeast Asia Website Builder Software Revenue Market Share (%) by Application (2013-2018)
Figure Southeast Asia Website Builder Software Market Size Share by Application in 2017
Figure Global Website Builder Software Market Size and Growth Rate (2018-2025)
Table Global Website Builder Software Market Size (Million USD) by Regions (2018-2025)
Figure Global Website Builder Software Market Size Share (2018-2025)
Figure Global Website Builder Software Market Size Share by Regions in 2025
Figure United States Website Builder Software Revenue (Million USD) and Growth Rate (2018-2025)
Figure EU Website Builder Software Revenue (Million USD) and Growth Rate (2018-2025)
Figure Japan Website Builder Software Revenue (Million USD) and Growth Rate (2018-2025)
Figure China Website Builder Software Revenue (Million USD) and Growth Rate (2018-2025)
Figure India Website Builder Software Revenue (Million USD) and Growth Rate (2018-2025)
Figure Southeast Asia Website Builder Software Revenue (Million USD) and Growth Rate (2018-2025)
Table Global Website Builder Software Market Size (Million USD) by Type (2018-2025)
Figure Global Website Builder Software Market Size Share by Type in 2018
Figure Global Website Builder Software Market Size Share by Type in 2025
Table Global Website Builder Software Market Size (Million USD) by Application (2018-2025)
Figure Global Website Builder Software Market Size (Million USD) by Application in 2018
Figure Global Website Builder Software Market Size (Million USD) by Application in 2025

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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