Image Recognition Market By Application (Security and Surveillance, Scanning and Imaging, Augmented Reality, Marketing and Advertising, and Image Search), By Vertical (Media and Entertainment, BFSI, Automobile and Transportation, Retail and e-commerce, Telecom and IT, Government, Healthcare), By Region (South America, Europe, North America, Asia Pacific, and the Middle East and Africa), Global Industry Analysis, Market Size, Share, Growth, Trends, And Segment Forecasts, 2021 – 2028

  • Publish Date: Sep, 2022
  • Report ID: 420077
  • Category: Technology
  • Pages: 237
$4700

The global image recognition market size is expected to grow from USD 31.6 billion in 2020 to USD 74.94 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 14% from 2021 to 2028.

In recent years, the discipline of image recognition has received worldwide attention. Customers are increasingly expecting a wide range of image recognition applications and technology in mobile computing devices and gaming consoles. Businesses have begun to recognize the potential advantages of collecting digital data from photos. This digital data can help to improve the customer experience and provide new ways to engage customers. Image recognition methods recognize locations, logos, people, objects, buildings, and various other factors in photographs. Users share massive volumes of data via apps, social networks, and websites. Firms are leveraging the vast volume of digital data to give better and more innovative services to consumers. The domains of security and surveillance, defense, automatic autos, financial services, health care, and education are also gaining significant benefits from picture recognition developments. Companies use a wide range of image recognition software products and services to improve a wide range of industry-specific business processes. As a result, the global market for image recognition is expanding at an exponential rate.

The increasing sophistication of image recognition systems is opening up a wealth of new options in various fields. E-commerce enterprises may easily target the growing number of users purchasing online from their smartphones or other mobile computing devices in the sector of digital shopping. This ever-increasing pool of potential customers may be drawn in by making the digital area more engaging and easily searchable, and hence purchasable. The market also has enormous potential for growth in health care. The rising use of electronic health records and remote health care practices is expanding the potential for the benefit of various image recognition products and services. The global image recognition sector, on the other hand, has numerous hurdles. Privacy is one of them. People are still hesitant to utilize picture recognition technologies because they fear that 'big brother is peeping into their personal lives.' Another critical factor is dependability. Machines do not make mistakes, but only when they are used correctly. Image recognition technologies can occasionally identify incorrect people. This is one of the primary reasons why corporations and organizations have been sluggish in adopting new technologies. The global image recognition market has enormous potential. Many established businesses are rapidly adopting image recognition technology as banking and finance, and many more are following suit. This technology, however, is being applied in new applications such as smart cars. This makes driving an automobile safer. Image recognition technology is also being used by social media platforms such as Facebook and Twitter to identify their billions of users throughout the world. An increasing number of websites utilize this technology to assist visitors in recognizing them and improving their surfing experience.

This study delivers a comprehensive analysis of application, vertical, and region. The application segment includes Scanning and Imaging, Security and Surveillance, Augmented Reality, Marketing and Advertising, and Image Search. The Marketing and Advertising segment held the largest market share as many organizations embraced technology to boost their marketing activities through advanced advertising, consumer contact, and branding. The major social media platforms utilize AI-enabled image recognition technologies to enhance the user experience and enable marketers to insert contextually relevant adverts. Over the projected period, the augmented reality category is expected to increase significantly. The image identification technology can recognize 2D photos and trigger the display of augmented content like slideshows, films, sound, 360° panoramas, 3D animations, and text. Image recognition in augmented reality is utilized for various applications, including product display, entertainment, and the augmentation of printed magazines. The vertical segment includes Media and Entertainment, BFSI, Automobile and Transportation, Retail and e-commerce, Telecom and IT, Government, and Healthcare. The Media and Entertainment segment holds the largest market share because image recognition technology may derive commercial data from photographs published on social media. Using computer vision and machine learning, the evolution of virtual reality environments has altered the media and entertainment business, including interactive media, games, advertising, and TV and film production experience. Meanwhile, the retail and e-commerce sectors are predicted to expand in the vertical area. Online buyers can use image identification to search for clothing or accessories by photographing a garment, texture, print, or color of their choice. The smartphone shot is submitted to an app that uses AI technology to search a product inventory for similar products.

The market has been divided into South America, Europe, North America, Asia Pacific, the Middle East, and Africa. North America holds the largest market share in the U.S., owing to the rapid expansion of cloud-based streaming services in the U.S. The increasing integration of artificial intelligence and mobile computing platforms in digital purchasing and e-commerce is credited to the segment's rise. The Asia Pacific is one of the growing image recognition marketplaces, with a double-digit growth rate. The heightened fear of terrorist attacks, combined with the trend toward e-governance, adds to the region's rapid growth rate.

The key industry participants include NEC Corporation; Attrasoft, Inc.; Google; Catchroom; Hitachi, Ltd.; Honeywell International Inc; Qualcomm Technologies, Inc.; Slyce Acquisition Inc.; and Wikitude GmbH. For instance, Microsoft launched its pre-built tools with enhanced services in March 2018, mainly Face API, Custom Vision Service, and Bing Entity Search. These services have been updated to include improvements in bespoke image classification and facial recognition. In addition, Wikitude GmbH released the Wikitude SDK 8.5 in May 2019 with additional image recognition features such as the transparent area feature and image target collection. Amazon Rekognition boosted facial analysis in March 2019. This is the fifth model upgrade since the service's inception. Face examination generates rich metadata about recognized faces, such as gender, age range, emotions, features such as 'Smile,' 'Eyeglasses,' and 'Beard,' face pose, face image quality, and face landmarks. Google teamed with Atos to create a new AI laboratory in Paris in April 2019. The facility will enable the consumers and commercial and governmental organizations to find use cases for AI, co-create and prototype feasible AI solutions, and push adoption of the quickly emerging technology.

Image Recognition Market Analysis and Forecast, Application

  • Scanning and Imaging
  • Security and Surveillance
  • Augmented Reality
  • Marketing and Advertising
  • Image Search

Image Recognition Market Analysis and Forecast, Vertical

  • Media and Entertainment
  • BFSI
  • Automobile and Transportation
  • Retail and e-commerce
  • Telecom and IT
  • Government
  • Healthcare

Image Recognition Market Analysis and Forecast, Region

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Sweden
    • Netherland
    • The U.K.
    • Italy
    • Spain
    • Turkey
    • Switzerland
    • Belgium
    • Rest Of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest Of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Peru
    • Colombia
    • Rest Of South America
  • The Middle East And Africa
    •  UAE
    •  Saudi Arabia
    •  Egypt
    •  Nigeria
    •  South Africa
    • Rest Of the Middle East and Africa

Report Description:

  • The base year for the study has been considered 2020, the historic year 2018, and 2019, the forecast period considered is from 2021 to 2028.
  • The study delivers an all-inclusive analysis of the global market for all segments and all regions.
  • The report offers a thorough analysis of driving factors, opportunities, and restraints for gaining critical insight into the market. The report emphasizes all the major trends that play a vital role in enlarging the market from 2021 to 2028.
  • Porter's Five Forces model is used to recognize the competitive scenario in the market. This report covers the industry analysis, which is focused on providing a broad view of the market.
  • The study also includes attractiveness analysis of all segments and regions, which are benchmarked based on their growth rate, market size, and attractiveness in the present and future opportunists to understand the market's future growth.
  • The report provides company profile of the major players operating in the market and comparative analysis based on their business overviews, product offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and critical financial information.
  • The market estimates have been examined by considering the effect of different political, social, technological, economic, and legal factors based on our extensive secondary research, primary research, and in-house databases.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Application
          4.3.2. Market Attractiveness Analysis By Vertical
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends
5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increase in use of electronic health records
          5.2.2. Remote health care practices
          5.2.3. Increase in pool of potential customers
    5.3. Restraints
          5.3.1. Privacy
          5.3.2. Dependability
    5.4. Opportunities
          5.4.1. Rapidly adopting image recognition technology as banking and finance
6. Global Image Recognition Market Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Scanning and Imaging
    6.3. Security and Surveillance
    6.4. Augmented Reality
    6.5. Marketing and Advertising
    6.6. Image Search
7. Global Image Recognition Market Analysis and Forecast, By Vertical
    7.1. Segment Overview
    7.2. Media and Entertainment
    7.3. BFSI
    7.4. Automobile and Transportation
    7.5. Retail and e-commerce
    7.6. Telecom and IT
    7.7. Government
    7.8. Healthcare
8. Global Image Recognition Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
9. Global Image Recognition Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Image Recognition Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions
10. Company Profiles
    10.1. NEC Corporation
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Attrasoft, Inc.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Google
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Catchroom
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Hitachi, Ltd.
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Honeywell International Inc
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Qualcomm Technologies, Inc.
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Slyce Acquisition Inc.
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Wikitude GmbH
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis

List of Table

1. Global Image Recognition Market, By Application, 2018-2028 (USD Billion)

2. Global Scanning and Imaging, Image Recognition Market, By Region, 2018-2028 (USD Billion) 

3. Global Security and Surveillance, Image Recognition Market, By Region, 2018-2028 (USD Billion)

4. Global Augmented Reality, Image Recognition Market, By Region, 2018-2028 (USD Billion)

5. Global Marketing and Advertising, Image Recognition Market, By Region, 2018-2028 (USD Billion)

6. Global Image Search, Image Recognition Market, By Region, 2018-2028 (USD Billion)

7. Global Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

8. Global Media and Entertainment, Image Recognition Market, By Region, 2018-2028 (USD Billion)

9. Global BFSI, Image Recognition Market, By Region, 2018-2028 (USD Billion)

10. Global Automobile and Transportation, Image Recognition Market, By Region, 2018-2028 (USD Billion)

11. Global Retail and e-commerce, Image Recognition Market, By Region, 2018-2028 (USD Billion)

12. Global Telecom and IT, Image Recognition Market, By Region, 2018-2028 (USD Billion)

13. Global Government, Image Recognition Market, By Region, 2018-2028 (USD Billion)

14. Global Healthcare, Image Recognition Market, By Region, 2018-2028 (USD Billion)

15. North America Image Recognition Market, By Application, 2018-2028 (USD Billion)

16. North America Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

17. U.S. Image Recognition Market, By Application, 2018-2028 (USD Billion)

18. U.S. Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

19. Canada Image Recognition Market, By Application, 2018-2028 (USD Billion)

20. Canada Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

21. Mexico Image Recognition Market, By Application, 2018-2028 (USD Billion)

22. Mexico Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

23. Europe Image Recognition Market, By Application, 2018-2028 (USD Billion)

24. Europe Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

25. Germany Image Recognition Market, By Application, 2018-2028 (USD Billion)

26. Germany Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

27. France Image Recognition Market, By Application, 2018-2028 (USD Billion)

28. France Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

29. U.K. Image Recognition Market, By Application, 2018-2028 (USD Billion)

30. U.K. Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

31. Italy Image Recognition Market, By Application, 2018-2028 (USD Billion)

32. Italy Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

33. Spain Image Recognition Market, By Application, 2018-2028 (USD Billion)

34. Spain Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

35. Asia Pacific Image Recognition Market, By Application, 2018-2028 (USD Billion)

36. Asia Pacific Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

37. Japan Image Recognition Market, By Application, 2018-2028 (USD Billion)

38. Japan Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

39. China Image Recognition Market, By Application, 2018-2028 (USD Billion)

40. China Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

41. India Image Recognition Market, By Application, 2018-2028 (USD Billion)

42. India Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

43. South America Image Recognition Market, By Application, 2018-2028 (USD Billion)

44. South America Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

45. Brazil Image Recognition Market, By Application, 2018-2028 (USD Billion)

46. Brazil Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

47. Middle East and Africa Image Recognition Market, By Application, 2018-2028 (USD Billion)

48. Middle East and Africa Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

49. UAE Image Recognition Market, By Application, 2018-2028 (USD Billion)

50. UAE Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

51. South Africa Image Recognition Market, By Application, 2018-2028 (USD Billion)

52. South Africa Image Recognition Market, By Vertical, 2018-2028 (USD Billion)

List of Figures 

1. Global Image Recognition Market Segmentation

2. Global Image Recognition Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Image Recognition Market Attractiveness Analysis By Application

9. Global Image Recognition Market Attractiveness Analysis By Vertical 

10. Global Image Recognition Market Attractiveness Analysis By Region

11. Global Image Recognition Market: Dynamics

12. Global Image Recognition Market Share By Application(2021 & 2028)

13. Global Image Recognition Market Share By Vertical (2021 & 2028)

14. Global Image Recognition Market Share by Regions (2021 & 2028)

15. Global Image Recognition Market Share by Company (2020)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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