Lingerie Market by Product Type (Bras, Shapewear, and Briefs), by Distribution Channel (Online Channel, and Offline Channel), Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2023 to 2032

  • Publish Date: Jun, 2023
  • Report ID: 420417
  • Category: Consumer Goods
  • Pages: 234
$4700

The Lingerie market is expected to grow from USD 90.7 billion in 2022 to USD 159.3 Billion by 2032, at a CAGR of 5.80% during the forecast period 2023-2032.

Lingerie is a word for women's fashion undergarments. It is mainly made of nylon, polyester, Lycra, satin, lace, and silk. Lingerie is a category of primarily women's clothing, including undergarments, sleepwear, and lightweight robes. The word choice is often inspired by an intention to indicate that the garments are alluring, fashionable, or both.

The driving factors of the market growth are rising fashion awareness and increasing knowledge about the best fit among women are some essential elements anticipated to push market revenue growth. Growing demand for lingerie, improved appeal, comfort, and fit among most of the population are other elements predicted to propel revenue growth in the market. In expansion, fast urbanization and a rising number of working women leading to a growth in spending capacity are some aspects expected to promote the lingerie market. Promotional activities, marketing strategies, and social media campaigning build awareness regarding different lingerie products available in the market. Lingerie clothing like everyday wear, sportswear, sleepwear, and bridal wear, which improve natural appearance, are gaining popularity and are foreseen to push revenue growth of the market over the projection years.

This study delivers a comprehensive analysis of type, distribution channel, and region. The type segment includes bras, shapewear, and briefs. The briefs segment holds the largest market share in 2022 due to the availability of products made of comfy fabrics like cotton and nylon, designed with different styles like shorts, full briefs, and hipster, is in demand. The distribution channel segment includes online channel, and offline channel. The online channel segment holds the largest market share in 2022 due to the rising popularity of branded and exclusive products. In expansion, the availability of all types of lingerie products on online stores or single websites provides more options to consumers, which is another element anticipated to propel revenue gain. In expansion, the online channel provides easy payment options via online transactions, proposes direct delivery at the consumer's doorstep, deals and sales on products, and filters for easy accessibility of required products. These essential elements are foreseen to contribute to the segment's revenue growth significantly.

The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Asia Pacific holds the largest market share due to the vital factors pushing product need are an upsurge in awareness regarding best fits as usage, transformations in lifestyles of working people, rising income to invest in the best available products, and an addiction to maintaining a well-groomed structure all the above factors drive the regional growth of the market.

Some of the notable players in the market are Gap, Inc., Hanesbrands Inc., Jockey International Inc., Triumph International Ltd., Victoria’s Secret, and Zivame.

  • Global Lingerie Market Analysis and Forecast, Product Type
    • Bras
    • Shapewear
    • Briefs
  • Global Lingerie Market Analysis and Forecast, Distribution Channel
    • Online Channel
    • Offline Channel
  • Global Lingerie Market Analysis and Forecast, Region
    • North America
      • U.S.
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • Sweden
      • Netherland
      • U.K.
      • Italy
      • Spain
      • Turkey
      • Switzerland
      • Belgium
      • Rest Of Europe
    • Asia-Pacific
      • Japan
      • China
      • India
      • South Korea
      • Australia
      • Singapore
      • Malaysia
      • Thailand
      • Indonesia
      • Philippines
      • Rest Of APAC
    • South America
      • Brazil
      • Argentina
      • Peru
      • Colombia
      • Rest Of South America
    • Middle East And Africa
      •  UAE
      •  Saudi Arabia
      •  Egypt
      •  Nigeria
      •  South Africa
      • Rest Of MEA

Report Description:

  • The base year for the study has been considered 2022, historic year 2019 and 2021, the forecast period considered is from 2023 to 2032.
  • The study delivers a comprehensive analysis of global market for all segments and region.
  • The report offers in-depth analysis of driving factors, opportunities, and restraints for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2023 to 2032.
  • Porter’s Five Forces model is used to recognize the competitive scenario in the market. This report incorporates the industry analysis which is focused on providing an extensive view of the market.
  • The study also includes attractiveness analysis of all segments and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunist for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews, product offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological, and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by Distribution Channel
          4.3.3. Market Attractiveness Analysis by Region
    4.4. Industry Trends
5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing fashion awareness and growing knowledge regarding best fit among women
    5.3. Restraints
          5.3.1. High cost of raw materials
    5.4. Opportunities
          5.4.1. Growing consumer awareness regarding vegan and sustainable clothing options
6. Global Lingerie Market Analysis and Forecast, By Product Type:
    6.1. Segment Overview
    6.2. Bras
    6.3. Shapewear
    6.4. Briefs
7. Global Lingerie Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Online Channel
    7.3. Offline Channel
8. Global Lingerie Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
9. Global Lingerie Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Lingerie Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions
10. Company Profiles
    10.1. Gap, Inc.
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Hanesbrands Inc.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Jockey International Inc.
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Triumph International Ltd.
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Victoria’s Secret.
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Zivame.
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis

List of Table

1. Global Lingerie Market, By Product Type, 2019-2032 (USD Billion) 

2. Global Bras Lingerie Market, By Region, 2019-2032 (USD Billion) 

3. Global Shapewear Lingerie Market, By Region, 2019-2032 (USD Billion) 

4. Global Briefs Lingerie Market, By Region, 2019-2032 (USD Billion) 

5. Global Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

6. Global Online Channel Lingerie Market, By Region, 2019-2032 (USD Billion) 

7. Global Offline Channel Lingerie Market, By Region, 2019-2032 (USD Billion)

8. North America Lingerie Market, By Product Type, 2019-2032 (USD Billion) 

9. North America Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

10. U.S. Lingerie Market, By Product Type, 2019-2032 (USD Billion) 

11. U.S. Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

12. Canada Lingerie Market, By Product Type, 2019-2032 (USD Billion) 

13. Canada Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

14. Mexico Lingerie Market, By Product Type, 2019-2032 (USD Billion) 

15. Mexico Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

16. Europe Lingerie Market, By Product Type, 2019-2032 (USD Billion) 

17. Europe Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

18. Germany Lingerie Market, By Product Type, 2019-2032 (USD Billion) 

19. Germany Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

20. France Lingerie Market, By Product Type 2019-2032 (USD Billion) 

21. France Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

22. U.K. Lingerie Market, By Product Type, 2019-2032 (USD Billion) 

23. U.K. Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

24. Italy Lingerie Market, By Product Type, 2019-2032 (USD Billion) 

25. Italy Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

26. Spain Lingerie Market, By Product Type, 2019-2032 (USD Billion) 

27. Spain Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

28. Asia Pacific Lingerie Market, By Product Type, 2019-2032 (USD Billion) 

29. Asia Pacific Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

30. Japan Lingerie Market, By Product Type, 2019-2032 (USD Billion) 

31. Japan Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

32. China Lingerie Market, By Product Type 2019-2032 (USD Billion) 

33. China Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

34. India Lingerie Market, By Product Type 2019-2032 (USD Billion) 

35. India Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

36. South America Lingerie Market, By Product Type, 2019-2032 (USD Billion) 

37. South America Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

38. Brazil Lingerie Market, By Product Type 2019-2032 (USD Billion) 

39. Brazil Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

40. Middle East and Africa Lingerie Market, By Product Type, 2019-2032 (USD Billion) 

41. Middle East and Africa Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

42. UAE Lingerie Market, By Product Type, 2019-2032 (USD Billion) 

43. UAE Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

44. South Africa Lingerie Market, By Product Type 2019-2032 (USD Billion) 

45. South Africa Lingerie Market, By Distribution Channel, 2019-2032 (USD Billion) 

List of Figures 

1. Global Lingerie Market Segmentation

2. Lingerie Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Lingerie Market Attractiveness Analysis by Product Type

9. Global Lingerie Market Attractiveness Analysis by Distribution Channel

10. Global Lingerie Market Attractiveness Analysis by Region

11. Global Lingerie Market: Dynamics

12. Global Lingerie Market Share by Product Type (2022 & 2032)

13. Global Lingerie Market Share by Distribution Channel (2022 & 2032)

14. Global Lingerie Market Share by Regions (2022 & 2032)

15. Global Lingerie Market Share by Company (2022)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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