Online Video Platform Market By Type (Video Processing, Video Distribution, Video Management, Video Analytics), By End-User (E-Learning, Media & Entertainment, BFSI, Retail, IT & Communication), Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2021 to 2028

  • Publish Date: Oct, 2021
  • Report ID: 419715
  • Category: Electronics
  • Pages: 225
$4700

The global online video platform market is expected to grow from USD 5.9 billion in 2020 to USD 22.4 billion by 2028, at a CAGR of 17.5% during the forecast period 2021-2028.

Online video platforms (OVP) are websites that host live and recorded video content. The apps like YouTube, Periscope, and Instagram are online video platforms that let individuals watch videos online. The OVP is in charge of hosting and streaming this for viewers, so they do not have to bother about setting up any data centres or infrastructure. Video material is often uploaded using the hosting service's website, mobile or desktop application, or other interface (API). Shorts, full-length TV series, and movies are all examples of video material that may be uploaded. The video host saves the movie to its server and allows users to enable various sorts of embed codes or links that allow others to see the video. The website is commonly referred to as a video sharing website because it is mostly utilised for video hosting.  It is primarily used to manage and provide cost-effective, seamless distribution of video content to the desired audience.

Due to the growing popularity of online videos, the industry has seen substantial development in recent years. The market for online video platforms is benefiting from the trend. Furthermore, as improved wireless telecom networks and cheap internet access spread throughout emerging countries, more people are turning to online video platforms (OVP). The market has seen significant expansion in recent years. This is due to the growing popularity of online videos, which are quickly outnumbering traditional video content outlets such as cable and satellite television in terms of audience. This tendency is having a beneficial impact on the online video platform industry in developed nations. However, the market's development is likely to be hampered by the availability of open source and free online video platforms. Furthermore, the market for online video platforms is benefiting from an expansion in the scope for live streaming video content and an increase in investments for live streaming sports events.

This study delivers a comprehensive analysis of type, end-user, and region. The type segment includes video processing, video distribution, video management, and video analytics. The video processing category had the highest revenue share in the year 2020. In a modular and visible solution, video processing systems include capabilities such as efficient IP conversion, high-density transcoding, adaptive bitrates packaging, encryption, and streaming. The end-user segment includes e-learning, media & entertainment, BFSI, retail, IT& communication. The e-learning segment dominated the global online video platform market and held the largest market share in the year 2020. Advances in information and communication technology require instructors and students to think beyond time, place, and environment restrictions.

The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. In 2020, North America accounted for the most of the global online video platform market. Due to the influence of COVID-19 in North America, there was a rapid spike in demand for video platforms. Because of growing acceptance across various end-users over time, the United States is regarded one of the leading investors and inventors of online video platforms. With the growing use of remote learning, the area is also gaining traction for e-learning, since it provides students with more flexibility and convenience. The area, particularly Canada, is regarded as one of the most forward-thinking countries in terms of implementing universal education programmes via online learning and distant education. Over the forecast period, Asia Pacific is expected to have the fastest CAGR over the forecast period. As internet penetration continues to rise across the region, the regional market is projected to gain from the growing scope of video-on-demand and live streaming videos across online video platforms in the media and entertainment sectors.

YouTube, Google, Inc., Dailymotion, Brightcove, Kaltura, Panopto, JW Player, Vidyard, Comcast Corporation, and Wistia are just a few of the major players in online video platform market.

Global Online Video Platform Market,  Analysis and Forecast, By Type

  • Video Processing
  • Video Distribution
  • Video Management
  • Video Analytics

Global Online Video Platform Market, Analysis and Forecast, By End-User

  • E-Learning
  • Media & Entertainment
  • BFSI
  • Retail
  • IT &Communication
  • Others

Global Online Video Platform Market,  Analysis and Forecast, By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Sweden
    • Netherland
    • U.K.
    • Italy
    • Spain
    • Turkey
    • Switzerland
    • Belgium
    • Rest Of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest Of APAC
  • South America
    • Brazil
    • Argentina
    • Peru
    • Colombia
    • Rest Of South America
  • Middle East And Africa
    •  UAE
    •  Saudi Arabia
    •  Egypt
    •  Nigeria
    •  South Africa
    • Rest Of MEA

Report Description:

  • The base year for the study has been considered 2020, historic year 2018 and 2019, the forecast period considered is from 2021 to 2028.
  • The study delivers a comprehensive analysis of global online video platform market for all segments and region.
  • The report offers in-depth analysis of driving factors, opportunities and restraints for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2021 to 2028.
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the market. This report incorporates the industry analysis which is focused on providing an extensive view of the market.
  • The study also includes attractiveness analysis of all segments and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunist for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews, product offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By End-user
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends
5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing popularity of online videos
          5.2.2. Improved wireless telecom networks across different regions
          5.2.3. Affordable internet access spread
    5.3. Restrains
          5.3.1. Availability of open source and free online video platforms
    5.4. Opportunities
          5.4.1. Expansion in the scope for live streaming video content
          5.4.2. Increase in investments for live streaming sports events
6. Global Online Video Platform Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Video Processing
    6.3. Video Distribution
    6.4. Video Management
    6.5. Video Analytics
7. Global Online Video Platform Market Analysis and Forecast, By End-user
    7.1. Segment Overview
    7.2. E-Learning
    7.3. Media & Entertainment
    7.4. BFSI
    7.5. Retail
    7.6. IT &Communication
    7.7. Others
8. Global Online Video Platform Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
9. Global Online Video Platform Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Online Video Platform Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions
10. Company Profiles
    10.1. YouTube
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Google, Inc.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Dailymotion
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Brightcove
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Kaltura
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Panopto
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. JW Player
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Vidyard
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Comcast Corporation
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Wistia
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis

List of Table

1. Global Online Video Platform Market, By Type, 2018-2028 (USD Billion)

2. Global Video Processing, Online Video Platform Market, By Region, 2018-2028 (USD Billion) 

3. Global Video  Distribution, Online Video Platform Market, By Region, 2018-2028 (USD Billion)

4. Global Video Management, Online Video Platform Market, By Region, 2018-2028 (USD Billion)

5. Global Video Analytics, Online Video Platform Market, By Region, 2018-2028 (USD Billion)

6. Global Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

7. Global E-Learning, Online Video Platform Market, By Region, 2018-2028 (USD Billion)

8. Global Media & Entertainment, Online Video Platform Market, By Region, 2018-2028 (USD Billion)

9. Global BFSI, Online Video Platform Market, By Region, 2018-2028 (USD Billion)

10. Global Retail, Online Video Platform Market, By Region, 2018-2028 (USD Billion)

11. Global IT & Communication, Online Video Platform Market, By Region, 2018-2028 (USD Billion)

12. Global Others, Online Video Platform Market, By Region, 2018-2028 (USD Billion)

13. North America Online Video Platform Market, By Type, 2018-2028 (USD Billion)

14. North America Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

15. U.S. Online Video Platform Market, By Type, 2018-2028 (USD Billion)

16. U.S. Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

17. Canada Online Video Platform Market, By Type, 2018-2028 (USD Billion)

18. Canada Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

19. Mexico Online Video Platform Market, By Type, 2018-2028 (USD Billion)

20. Mexico Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

21. Europe Online Video Platform Market, By Type, 2018-2028 (USD Billion)

22. Europe Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

23. Germany Online Video Platform Market, By Type, 2018-2028 (USD Billion)

24. Germany Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

25. France Online Video Platform Market, By Type, 2018-2028 (USD Billion)

26. France Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

27. U.K. Online Video Platform Market, By Type, 2018-2028 (USD Billion)

28. U.K. Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

29. Italy Online Video Platform Market, By Type, 2018-2028 (USD Billion)

30. Italy Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

31. Spain Online Video Platform Market, By Type, 2018-2028 (USD Billion)

32. Spain Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

33. Asia Pacific Online Video Platform Market, By Type, 2018-2028 (USD Billion)

34. Asia Pacific Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

35. Japan Online Video Platform Market, By Type, 2018-2028 (USD Billion)

36. Japan Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

37. China Online Video Platform Market, By Type, 2018-2028 (USD Billion)

38. China Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

39. India Online Video Platform Market, By Type, 2018-2028 (USD Billion)

40. India Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

41. South America Online Video Platform Market, By Type, 2018-2028 (USD Billion)

42. South America Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

43. Brazil Online Video Platform Market, By Type, 2018-2028 (USD Billion)

44. Brazil Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

45. Middle East and Africa Online Video Platform Market, By Type, 2018-2028 (USD Billion)

46. Middle East and Africa Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

47. UAE Online Video Platform Market, By Type, 2018-2028 (USD Billion)

48. UAE Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

49. South Africa Online Video Platform Market, By Type, 2018-2028 (USD Billion)

50. South Africa Online Video Platform Market, By End-user, 2018-2028 (USD Billion)

List of Figures 

1. Global Online Video Platform Market Segmentation

2. Global Online Video Platform Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Online Video Platform Market Attractiveness Analysis By Type

9. Global Online Video Platform Market Attractiveness Analysis By End-user

10. Global Online Video Platform Market Attractiveness Analysis By Region

11. Global Online Video Platform Market: Dynamics

12. Global Online Video Platform Market Share By Type (2021 & 2028)

13. Global Online Video Platform Market Share By End-user (2021 & 2028)

14. Global Online Video Platform Market Share by Regions (2021 & 2028)

15. Global Online Video Platform Market Share by Company (2020)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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