Over The Top (OTT) Market by Device Type (Set-Top Box, Gaming Consoles, Laptops Desktops and Tablets, Smart TV's, Smartphones), End User (Government, BFSI, E-commerce, IT & Telecom, Health & Fitness, Education & Training, Media & Entertainment), Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2020 to 2027

  • Publish Date: Jun, 2020
  • Report ID: 418550
  • Category: Technology
  • Pages: 222
$4,700

The global over the top (OTT) market is expected to grow from USD 132.68 billion in 2019 to USD 456.45 billion by 2027, at a CAGR of 16.7% during the forecast period 2020-2027.

Over-the-top services are directly delivered to the consumers. It offers TV shows and movies without any requirement of satellite television or cable subscription. On the user's demand, content can be viewed or directly downloaded from the service. The service is provided on the connected devices such as console, smartphone, tablet and PC through the internet. Over-the-top is a trending technology which is widely accepted across the globe. The over-the-top market is driven by advance and innovative transformation, which results in an increased customer base due to its ability to access everything at a single space. Also, increased demand for live streaming channels, expansion in the variety of contents and rise of SVoD services are contributing to the growth of the market.

This study delivers a comprehensive analysis of device types, end-users and regions. The device type segment includes set-top box, gaming consoles, laptops desktops and tablets, smart TV's and smartphones. Gaming console is expected to show higher growth over the forecast period. Companies are utilizing OTT services in order to deliver online games along with scalability for multiple users. HD quality, as well as gaming platform across different locations, are contributing to the growth of the market. Moreover, Smart TV segment is also expected to show the highest growth in order to offer a wide range of platforms to the consumers. The end-user segment includes government, BFSI, e-commerce, IT & telecom, health & fitness, education & training, media & entertainment. Media & entertainment industry has the highest growth in the over the top market due to an increased number of digital-video consumers.

The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Asia-Pacific region is expected to show the highest growth. The OTT services provided by the telecommunication, along with unique data packs, are contributing to the growth of the over the top market.

Some of the notable players in the over the top (OTT) market are Netflix, Microsoft, YouTube, Home Box Office, IndieFlix, Hulu, Rakuten, Line, Facebook, Amazon, Google, Apple, Roku, Vudu, Tencent and Kakao. Key players across the globe are focusing on the development of the streaming technologies such as virtual reality, 4K streaming, 1080p content and high-dynamic range. Companies such as Google Hangouts, Skype, Apple FaceTime, Tencent QQ and WhatsApp are emphasizing on technological innovations and advancements in order to provide advanced messaging and communication services.

This study forecasts revenue growth at global, regional, and country levels from 2020 to 2027. Fior Markets has segmented the market based on below-mentioned segments:

Global Over The Top (OTT) Market Analysis And Forecast, By Device Type

  • Set-Top Box
  • Gaming Consoles
  • Laptops Desktops and Tablets
  • Smart TV's
  • Smartphones

Global Over The Top (OTT) Market Analysis And Forecast, By End User

  • Government
  • BFSI
  • E-commerce
  • IT & Telecom
  • Health & Fitness
  • Education & Training
  • Media & Entertainment

Global Over The Top (OTT) Market Analysis And Forecast, By Regional Analysis

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Sweden
    • Netherland
    • U.K.
    • Italy
    • Spain
    • Turkey
    • Switzerland
    • Belgium
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest of APAC
  • South America
    • Brazil
    • Argentina
    • Peru
    • Colombia
    • Rest of South America
  • Middle East And Africa
    •  UAE
    •  Saudi Arabia
    •  Egypt
    •  Nigeria
    •  South Africa
    • Rest of MEA

Report Description:

  • The base year for the study has been considered 2019, historic year 2017 and 2018, the forecast period considered is from 2020 to 2027.
  • The study delivers a comprehensive analysis of global market for all segments and region.
  • The report offers in-depth analysis of driving factors, opportunities and restraints for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2020 to 2027.
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the market. This report incorporates the industry analysis which is focused on providing an extensive view of the market.
  • The study also includes attractiveness analysis of all segments and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunist for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews, product offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Device Type
          4.3.2. Market Attractiveness Analysis By End User
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends
5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
    5.3. Restrains
    5.4. Opportunities
    5.5. Challenges
6. Global Over The Top (OTT) Market Analysis and Forecast, By Device Type
    6.1. Segment Overview
    6.2. Set-Top Box
    6.3. Gaming Consoles
    6.4. Laptops Desktops and Tablets
    6.5. Smart TV’s
    6.6. Smartphones
7. Global Over The Top (OTT) Market Analysis and Forecast, By End User
    7.1. Segment Overview
    7.2. Government
    7.3. BFSI
    7.4. E-commerce
    7.5. IT & Telecom
    7.6. Health & Fitness
    7.7. Education & Training
    7.8. Media & Entertainment
8. Global Over The Top (OTT) Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
9. Global Over The Top (OTT) Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Over The Top (OTT) Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions
10. Company Profiles
    10.1. Netflix
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Microsoft
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. YouTube
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Home Box Office
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. IndieFlix
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Rakuten
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Hulu
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Line
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Facebook
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Amazon
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Google
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Apple
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. Roku
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. Vudu
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. Tencent
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Product Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis
    10.16. Kakao
          10.16.1. Business Overview
          10.16.2. Company Snapshot
          10.16.3. Company Market Share Analysis
          10.16.4. Company Product Portfolio
          10.16.5. Recent Developments
          10.16.6. SWOT Analysis

List of Table

1. Global Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion) 

2. Global Set-Top Box, Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)

3. Global Gaming Consoles, Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)

4. Global Laptops Desktops and Tablets, Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)

5. Global Smart TV’s, Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)

6. Global Smartphones, Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)

7. Global Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

8. Global Government Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)

9. Global BFSI Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)

10. Global E-commerce Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)

11. Global IT & Telecom Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)

12. Global Health & Fitness Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)

13. Global Education & Training Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)

14. Global Media & Entertainment Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)

15. Global Over The Top (OTT) Market, By Region, 2017–2027(USD Billion)

16. Global Over The Top (OTT) Market, By North America, 2017–2027(USD Billion)

17. North America Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

18. North America Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

19. U.S. Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

20. U.S. Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

21. Canada Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

22. Canada Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

23. Mexico Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

24. Mexico Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

25. Europe Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

26. Europe Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

27. Germany Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

28. Germany Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

29. France Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

30. France Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

31. U.K. Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

32. U.K. Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

33. Italy Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

34. Italy Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

35. Spain Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

36. Spain Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

37. Asia Pacific Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

38. Asia Pacific Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

39. Japan Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

40. Japan Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

41. China Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

42. China Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

43. India Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

44. India Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

45. South America Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

46. South America Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

47. Brazil Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

48. Brazil Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

49. Middle East and Africa Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

50. Middle East and Africa Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

51. UAE Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

52. UAE Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

53. South Africa Over The Top (OTT) Market, By Device Type, 2017–2027(USD Billion)

54. South Africa Over The Top (OTT) Market, By End User, 2017–2027(USD Billion)

 

List of Figures 

1. Global Over The Top (OTT) Market Segmentation

2. Over The Top (OTT) Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Over The Top (OTT) Market Attractiveness Analysis By Device Type

9. Global Over The Top (OTT) Market Attractiveness Analysis By End User

10. Global Over The Top (OTT) Market Attractiveness Analysis By Region

11. Global Over The Top (OTT) Market: Dynamics

12. Global Over The Top (OTT) Market Share By Device Type (2019 & 2027)

13. Global Over The Top (OTT) Market Share By End User (2019 & 2027)

14. Global Over The Top (OTT) Market Share by Regions (2019 & 2027)

15. Global Over The Top (OTT) Market Share by Company (2019)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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