Digital Signage Market by Screen Type (Video Walls, Video Screen, Transparent LED Screens, Digital Posters, Kiosks, Others), Component (Hardware, Software, Services), Technology (LCD, LED, OLED, Front Projection), Location (In-Store and Out-Store), Content Category (Broadcast and Non-Broadcast), Screen Size (Below 32 inches, 32 to 52 inches, More than 52 inches), Application (Entertainment, Transportation, Retail, Healthcare, Banking, Education, Government), Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2021 to 2028

  • Publish Date: Jun, 2021
  • Report ID: 419483
  • Category: Technology
  • Pages: 225
$4700

The Digital Signage Market is expected to grow from USD 20.64 billion in 2020 to USD 37.64 billion by 2028, at a CAGR of 7.8% during the forecast period 2021-2028.

Digital signage may be indicated by electronic signage. Signage means a design or group of signs and symbols used in marketing. In Digital Signage, LCD and LED are the technologies used to display content, including digital photos, video, broadcast media, and information. Digital signage is found in public places, transportation systems, museums, stadiums, retail stores, hotels, restaurants, etc., to provide roads, exhibitions, marketing and outdoor advertising.

The digital signage market is mainly driven by the increasing demand in commercial places such as retail stores, hospitality centers and other public places for advertising, as well as the display of product information, instructions, directions, entertainment content, etc. The usage of digital signage in commercial applications allows companies to reach their customers and interact with them efficiently and effectively, thus attracting new business opportunities to them by increasing brand awareness among consumers, improving companies' operational efficiency, attracting the attention of passers-by, promoting new products in the market, and enhancing customer experiences. The increased spending by major retailers and product suppliers on online and radio ads is expected to impede the growth of the digital signage market in the future. The number of individuals using the internet globally is rapidly increasing, and advertising companies are targeting a large audience base with online promotions.

This study delivers a comprehensive analysis of screen type, component, technology, location, content category, screen size, application and region. The screen type segment includes video walls, video screens, transparent led screens, digital posters, kiosks, others. The video wall segment held the largest market share in 2020, owing to its growing demand across shopping malls and other public places. The component segment includes hardware, software and services. The hardware segment holds the largest market share, owing to its requirement to manufacture a digital panel, banners, and so on. The technology segment includes LCD, LED, OLED, front projection. The LED segment held the largest market share in 2020, owing to its high-quality display. The location segment includes in-store and out-store. The in-store segment held the largest market share in 2020, owing to the increasing demand for products from the retail stores as the retail sector is the most promising application segment in the global market. The content category segment includes broadcast and non-broadcast. The non-broadcast segment held the largest market share in 2020, owing to the growing usage of online platforms. The screen size segment includes below 32 inches, 32 to 52 inches, more than 52 inches. The below 32 inches segment held the largest market share in 2020, owing to greater adoption of this type of signage in the retail sector. The application segment includes entertainment, transportation, retail, healthcare, banking, education, government. The retail segment held the largest market share in 2020, owing to its usage of digitized advertisements for marketing and promoting products and services.

The market has been divided into North America, Asia-Pacific, Europe, Middle East & Africa, and South America. North America holds the largest market share, owing to specialized product suppliers and the high demand for digital signage in the retail industry in the region. The U.K., Germany and the U.S., in particular, are expected to show significant growth primarily due to increased research and development endeavors by product manufacturers and increased government initiatives to install digital signage in various offices to maintain a continuous information flow system.

Some of the key players in the market are ADFLOW Networks, BrightSign, LLC, Cisco Systems, Inc., Intel Corp., KeyWest Technology, Inc., LG Electronics (LG Corp.), Microsoft Corp., NEC Display Solutions, Omnivex Corp., Panasonic Corp., SAMSUNG, Winmate, Inc. Companies, through continuous R&D and innovation efforts, strive to develop high-quality, high-value products at an optimum cost to gain a competitive advantage in a price-sensitive market.

Digital signage Market Analysis and Forecast, Screen Type

  • Video Walls
  • Video Screens
  • Transparent LED Screens
  • Digital Posters
  • Kiosks
  • Others

Digital signage Market Analysisand Forecast, Component

  • Hardware
  • Software
  • Services

Digital signage Market Analysis and Forecast, Technology

  • LCD
  • LED
  • Front Projection

Digital signage Market Analysis and Forecast, Location

  • In-store
  • Out-store

Digital signage Market Analysis and Forecast, Content Category

  • Broadcast
  • Non-Broadcast

Digital signage Market Analysis and Forecast, Screen Size

  • Below 32 Inches
  • 32 to 52 Inches
  • More than 52 Inches

Digital signage Market Analysis and Forecast, Application

  • Entertainment
  • Transportation
  • Retail
  • Healthcare
  • Banking
  • Education
  • Government

Digital signage Market Analysis and Forecast, Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Sweden
    • Netherland
    • U.K.
    • Italy
    • Spain
    • Turkey
    • Switzerland
    • Belgium
    • Rest Of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest Of APAC
  • South America
    • Brazil
    • Argentina
    • Peru
    • Colombia
    • Rest Of South America
  • Middle East And Africa
    •  UAE
    •  Saudi Arabia
    •  Egypt
    •  Nigeria
    •  South Africa
    • Rest Of MEA

Report Description:

  • The base year for the study has been considered 2020, historic year 2018 and 2019, the forecast period considered is from 2021 to 2028.
  • The study delivers a comprehensive analysis of global market for all segments and region
  • The report offers in-depth analysis of driving factors, opportunities and restraints for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2021 to 2028.
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the market. This report incorporates the industry analysis which is focused on providing an extensive view of the market.
  • The study also includes attractiveness analysis of all segments and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunist for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews, product offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Screen Type
          4.3.2. Market Attractiveness Analysis By Component
          4.3.3. Market Attractiveness Analysis By Technology
          4.3.4. Market Attractiveness Analysis By Location
          4.3.5. Market Attractiveness Analysis By Content Category
          4.3.6. Market Attractiveness Analysis By Screen Size
          4.3.7. Market Attractiveness Analysis By Application
          4.3.8. Market Attractiveness Analysis By Region
    4.4. Industry Trends
5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing adoption of digital signage in commercial applications
          5.2.2. High demand for bright and energy-efficient display panels
    5.3. Restraints
          5.3.1. Increasing expenditure by leading retailers and product suppliers on online and broadcast advertisements
6. Global Digital Signage Market Analysis and Forecast, By Screen Type
    6.1. Segment Overview
    6.2. Video Walls
    6.3. Video Screens
    6.4. Transparent LED Screens
    6.5. Digital Posters
    6.6. Kiosks
    6.7. Others
7. Global Digital Signage Market Analysis and Forecast, By Component
    7.1. Segment Overview
    7.2. Hardware
    7.3. Software
    7.4. Services
8. Global Digital Signage Market Analysis and Forecast, By Technology
    8.1. Segment Overview
    8.2. LCD
    8.3. LED
    8.4. Front Projection
9. Global Digital Signage Market Analysis and Forecast, By Location
    9.1. Segment Overview
    9.2. In-store
    9.3. Out-store
10. Global Digital Signage Market Analysis and Forecast, By Content Category
    10.1. Segment Overview
    10.2. Broadcast
    10.3. Non-Broadcast
11. Global Digital Signage Market Analysis and Forecast, By Screen Size
    11.1. Segment Overview
    11.2. Below 32 Inches
    11.3. 32 to 52 Inches
    11.4. More than 52 Inches
12. Global Digital Signage Market Analysis and Forecast, By Application
    12.1. Segment Overview
    12.2. Entertainment
    12.3. Transportation
    12.4. Retail
    12.5. Healthcare
    12.6. Banking
    12.7. Education
    12.8. Government
13. Global Digital Signage Market Analysis and Forecast, By Regional Analysis
    13.1. Segment Overview
    13.2. North America
          13.2.1. U.S.
          13.2.2. Canada
          13.2.3. Mexico
    13.3. Europe
          13.3.1. Germany
          13.3.2. France
          13.3.3. U.K.
          13.3.4. Italy
          13.3.5. Spain
    13.4. Asia-Pacific
          13.4.1. Japan
          13.4.2. China
          13.4.3. India
    13.5. South America
          13.5.1. Brazil
    13.6. Middle East and Africa
          13.6.1. UAE
          13.6.2. South Africa
14. Global Digital Signage Market-Competitive Landscape
    14.1. Overview
    14.2. Market Share of Key Players in Global Digital Signage Market
          14.2.1. Global Company Market Share
          14.2.2. North America Company Market Share
          14.2.3. Europe Company Market Share
          14.2.4. APAC Company Market Share
    14.3. Competitive Situations and Trends
          14.3.1. Screen Types Launches and Developments
          14.3.2. Partnerships, Collaborations and Agreements
          14.3.3. Mergers & Acquisitions
          14.3.4. Expansions
15. Company Profiles
    15.1. ADFLOW Networks
          15.1.1. Business Overview
          15.1.2. Company Snapshot
          15.1.3. Company Market Share Analysis
          15.1.4. Company Screen Type Portfolio
          15.1.5. Recent Developments
          15.1.6. SWOT Analysis
    15.2. BrightSign, LLC
          15.2.1. Business Overview
          15.2.2. Company Snapshot
          15.2.3. Company Market Share Analysis
          15.2.4. Company Screen Type Portfolio
          15.2.5. Recent Developments
          15.2.6. SWOT Analysis
    15.3. Cisco Systems, Inc.
          15.3.1. Business Overview
          15.3.2. Company Snapshot
          15.3.3. Company Market Share Analysis
          15.3.4. Company Screen Type Portfolio
          15.3.5. Recent Developments
          15.3.6. SWOT Analysis
    15.4. Intel Corp.
          15.4.1. Business Overview
          15.4.2. Company Snapshot
          15.4.3. Company Market Share Analysis
          15.4.4. Company Screen Type Portfolio
          15.4.5. Recent Developments
          15.4.6. SWOT Analysis
    15.5. KeyWest Technology, Inc.
          15.5.1. Business Overview
          15.5.2. Company Snapshot
          15.5.3. Company Market Share Analysis
          15.5.4. Company Screen Type Portfolio
          15.5.5. Recent Developments
          15.5.6. SWOT Analysis
    15.6. LG Electronics (LG Corp.)
          15.6.1. Business Overview
          15.6.2. Company Snapshot
          15.6.3. Company Market Share Analysis
          15.6.4. Company Screen Type Portfolio
          15.6.5. Recent Developments
          15.6.6. SWOT Analysis
    15.7. Microsoft Corp.
          15.7.1. Business Overview
          15.7.2. Company Snapshot
          15.7.3. Company Market Share Analysis
          15.7.4. Company Screen Type Portfolio
          15.7.5. Recent Developments
          15.7.6. SWOT Analysis
    15.8. NEC Display Solutions
          15.8.1. Business Overview
          15.8.2. Company Snapshot
          15.8.3. Company Market Share Analysis
          15.8.4. Company Screen Type Portfolio
          15.8.5. Recent Developments
          15.8.6. SWOT Analysis
    15.9. Omnivex Corp.
          15.9.1. Business Overview
          15.9.2. Company Snapshot
          15.9.3. Company Market Share Analysis
          15.9.4. Company Screen Type Portfolio
          15.9.5. Recent Developments
          15.9.6. SWOT Analysis
    15.10. Panasonic Corp.
          15.10.1. Business Overview
          15.10.2. Company Snapshot
          15.10.3. Company Market Share Analysis
          15.10.4. Company Screen Type Portfolio
          15.10.5. Recent Developments
          15.10.6. SWOT Analysis
    15.11. SAMSUNG
          15.11.1. Business Overview
          15.11.2. Company Snapshot
          15.11.3. Company Market Share Analysis
          15.11.4. Company Screen Type Portfolio
          15.11.5. Recent Developments
          15.11.6. SWOT Analysis
    15.12. Winmate, Inc.
          15.12.1. Business Overview
          15.12.2. Company Snapshot
          15.12.3. Company Market Share Analysis
          15.12.4. Company Screen Type Portfolio
          15.12.5. Recent Developments
          15.12.6. SWOT Analysis

List of Table

1. Global Digital Signage Market, By Screen Type, 2021-2028 (USD Billion)

2. Global Video Walls, Digital Signage Market, By Region, 2021-2028 (USD Billion)

3. Global Video Screens, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

4. Global Transparent LED Screens, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

5. Global Digital Posters, Digital Signage Market, By Region, 2021-2028 (USD Billion)

6. Global Kiosks, Digital Signage Market, By Region, 2021-2028 (USD Billion)

7. Global Others, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

8. Global Digital Signage Market, By Component, 2021-2028 (USD Billion) 

9. Global Hardware, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

10. Global Software, Digital Signage Market, By Region, 2021-2028 (USD Billion)

11. Global Services, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

12. Global Digital Signage Market, By Technology, 2021-2028 (USD Billion) 

13. Global LCD, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

14. Global LED, Digital Signage Market, By Region, 2021-2028 (USD Billion)

15. Global Front Projection, Digital Signage Market, By Region, 2021-2028 (USD Billion)

16. Global Digital Signage Market, By Location, 2021-2028 (USD Billion)

17. Global In-Store, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

18. Global Out-Store, Digital Signage Market, By Region, 2021-2028 (USD Billion)

19. Global Digital Signage Market, By Content Category, 2021-2028 (USD Billion) 

20. Global Broadcast, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

21. Global Non-Broadcast, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

22. Global Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

23. Global Below 32 inches, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

24. Global 32 to 52 inches, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

25. Global More than 52 inches, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

26. Global Digital Signage Market, By Application, 2021-2028 (USD Billion) 

27. Global Entertainment, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

28. Global Transportation, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

29. Global Retail, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

30. Global Healthcare, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

31. Global Banking, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

32. Global Education, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

33. Global Government, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

34. Global Digital Signage, Digital Signage Market, By Region, 2021-2028 (USD Billion) 

35. North America Digital Signage Market, By Screen Type, 2021-2028 (USD Billion)

36. North America Digital Signage Market, By Component, 2021-2028 (USD Billion) 

37. North America Digital Signage Market, By Technology, 2021-2028 (USD Billion)

38. North America Digital Signage Market, By Location, 2021-2028 (USD Billion) 

39. North America Digital Signage Market, By Content Category2021-2028 (USD Billion) 

40. North America Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

41. North America Digital Signage Market, By Application, 2021-2028 (USD Billion) 

42. U.S. Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

43. U.S. Digital Signage Market, By Component, 2021-2028 (USD Billion) 

44. U.S. Digital Signage Market, By Technology, 2021-2028 (USD Billion)

45. U.S. Digital Signage Market, By Location, 2021-2028 (USD Billion) 

46. U.S. Digital Signage Market, By Content Category, 2021-2028 (USD Billion) 

47. U.S. Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

48. U.S. Digital Signage Market, By Application, 2021-2028 (USD Billion) 

49. Canada Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

50. Canada Digital Signage Market, By Component, 2021-2028 (USD Billion) 

51. Canada Digital Signage Market, By Technology, 2021-2028 (USD Billion)

52. Canada Digital Signage Market, By Location, 2021-2028 (USD Billion) 

53. Canada Digital Signage Market, By Content Category, 2021-2028 (USD Billion) 

54. Canada Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

55. Canada Digital Signage Market, By Application, 2021-2028 (USD Billion) 

56. Mexico Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

57. Mexico Digital Signage Market, By Component, 2021-2028 (USD Billion)

58. Mexico Digital Signage Market, By Technology, 2021-2028 (USD Billion)

59. Mexico Digital Signage Market, By Location, 2021-2028 (USD Billion)

60. Mexico Digital Signage Market, By Content Category, 2021-2028 (USD Billion)

61. Mexico Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

62. Mexico Digital Signage Market, By Application, 2021-2028 (USD Billion) 

63. Europe Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

64. Europe Digital Signage Market, By Component, 2021-2028 (USD Billion) 

65. Europe Digital Signage Market, By Technology, 2021-2028 (USD Billion)

66. Europe Digital Signage Market, By Location, 2021-2028 (USD Billion)

67. Europe Digital Signage Market, By Content Category, 2021-2028 (USD Billion)

68. Europe Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

69. Europe Digital Signage Market, By Application, 2021-2028 (USD Billion) 

70. Germany Digital Signage Market, By Screen Type, 2021-2028 (USD Billion)

71. Germany Digital Signage Market, By Component, 2021-2028 (USD Billion) 

72. Germany Digital Signage Market, By Technology, 2021-2028 (USD Billion)

73. Germany Digital Signage Market, By Location, 2021-2028 (USD Billion)

74. Germany Digital Signage Market, By Content Category, 2021-2028 (USD Billion) 

75. Germany Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

76. Germany Digital Signage Market, By Application, 2021-2028 (USD Billion) 

77. France Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

78. France Digital Signage Market, By Component, 2021-2028 (USD Billion) 

79. France Digital Signage Market, By Technology, 2021-2028 (USD Billion)

80. France Digital Signage Market, By Location, 2021-2028 (USD Billion)

81. France Digital Signage Market, By Content Category, 2021-2028 (USD Billion) 

82. France Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

83. France Digital Signage Market, By Application, 2021-2028 (USD Billion) 

84. U.K. Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

85. U.K. Digital Signage Market, By Component, 2021-2028 (USD Billion) 

86. U.K. Digital Signage Market, By Technology, 2021-2028 (USD Billion)

87. U.K. Digital Signage Market, By Location, 2021-2028 (USD Billion) 

88. U.K. Digital Signage Market, By Content Category, 2021-2028 (USD Billion)

89. U.K. Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

90. U.K. Digital Signage Market, By Application, 2021-2028 (USD Billion) 

91. Italy Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

92. Italy Digital Signage Market, By Component, 2021-2028 (USD Billion) 

93. Italy Digital Signage Market, By Technology, 2021-2028 (USD Billion) 

94. Italy Digital Signage Market, By Location, 2021-2028 (USD Billion) 

95. Italy Digital Signage Market, By Content Category, 2021-2028 (USD Billion) 

96. Italy Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

97. Italy Digital Signage Market, By Application, 2021-2028 (USD Billion) 

98. Spain Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

99. Spain Digital Signage Market, By Component, 2021-2028 (USD Billion)

100. Spain Digital Signage Market, By Technology, 2021-2028 (USD Billion)

101. Spain Digital Signage Market, By Location, 2021-2028 (USD Billion)

102. Spain Digital Signage Market, By Content Category, 2021-2028 (USD Billion)

103. Spain Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

104. Spain Digital Signage Market, By Application, 2021-2028 (USD Billion) 

105. Asia Pacific Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

106. Asia Pacific Digital Signage Market, By Component, 2021-2028 (USD Billion)

107. Asia Pacific Digital Signage Market, By Technology, 2021-2028 (USD Billion)

108. Asia Pacific Digital Signage Market, By Location, 2021-2028 (USD Billion)

109. Asia Pacific Digital Signage Market, By Content Category, 2021-2028 (USD Billion)

110. Asia Pacific Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

111. Asia Pacific Digital Signage Market, By Application, 2021-2028 (USD Billion) 

112. Japan Digital Signage Market, By Screen Type, 2021-2028 (USD Billion)

113. Japan Digital Signage Market, By Component, 2021-2028 (USD Billion)  

114. Japan Digital Signage Market, By Technology, 2021-2028 (USD Billion)

115. Japan Digital Signage Market, By Location, 2021-2028 (USD Billion)

116. Japan Digital Signage Market, By Content Category, 2021-2028 (USD Billion)

117. Japan Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

118. Japan Digital Signage Market, By Application, 2021-2028 (USD Billion) 

119. China Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

120. China Digital Signage Market, By Component, 2021-2028 (USD Billion) 

121. China Digital Signage Market, By Technology, 2021-2028 (USD Billion)

122. China Digital Signage Market, By Location, 2021-2028 (USD Billion) 

123. China Digital Signage Market, By Content Category, 2021-2028 (USD Billion) 

124. China Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

125. China Digital Signage Market, By Application, 2021-2028 (USD Billion) 

126. India Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

127. India Digital Signage Market, By Component, 2021-2028 (USD Billion)

128. India Digital Signage Market, By Technology, 2021-2028 (USD Billion)

129. India Digital Signage Market, By Location, 2021-2028 (USD Billion) 

130. India Digital Signage Market, By Content Category, 2021-2028 (USD Billion) 

131. India Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

132. India Digital Signage Market, By Application, 2021-2028 (USD Billion) 

133. South America Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

134. South America Digital Signage Market, By Component, 2021-2028 (USD Billion) 

135. South America Digital Signage Market, By Technology, 2021-2028 (USD Billion)

136. South America Digital Signage Market, By Location, 2021-2028 (USD Billion) 

137. South America Digital Signage Market, By Content Category, 2021-2028 (USD Billion) 

138. South America Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

139. South America Digital Signage Market, By Application, 2021-2028 (USD Billion) 

140. Brazil Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

141. Brazil Digital Signage Market, By Component, 2021-2028 (USD Billion) 

142. Brazil Digital Signage Market, By Technology, 2021-2028 (USD Billion)

143. Brazil Digital Signage Market, By Location, 2021-2028 (USD Billion)

144. Brazil Digital Signage Market, By Content Category, 2021-2028 (USD Billion) 

145. Brazil Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

146. Brazil Digital Signage Market, By Application, 2021-2028 (USD Billion) 

147. Middle East and Africa Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

148. Middle East and Africa Digital Signage Market, By Component, 2021-2028 (USD Billion) 

149. Middle East and Africa Digital Signage Market, By Technology, 2021-2028 (USD Billion)

150. Middle East and Africa Digital Signage Market, By Location, 2021-2028 (USD Billion) 

151. Middle East and Africa Digital Signage Market, By Content Category, 2021-2028 (USD Billion) 

152. Middle East and Africa Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

153. Middle East and Africa Digital Signage Market, By Application, 2021-2028 (USD Billion) 

154. UAE Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

155. UAE Digital Signage Market, By Component, 2021-2028 (USD Billion) 

156. UAE Digital Signage Market, By Technology, 2021-2028 (USD Billion)

157. UAE Digital Signage Market, By Location, 2021-2028 (USD Billion)

158. UAE Digital Signage Market, By Content Category, 2021-2028 (USD Billion) 

159. UAE Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

160. UAE Digital Signage Market, By Application, 2021-2028 (USD Billion) 

161. South Africa Digital Signage Market, By Screen Type, 2021-2028 (USD Billion) 

162. South Africa Digital Signage Market, By Component, 2021-2028 (USD Billion) 

163. South Africa Digital Signage Market, By Technology, 2021-2028 (USD Billion)

164. South Africa Digital Signage Market, By Location, 2021-2028 (USD Billion) 

165. South Africa Digital Signage Market, By Content Category, 2021-2028 (USD Billion) 

166. South Africa Digital Signage Market, By Screen Size, 2021-2028 (USD Billion) 

South Africa Digital Signage Market, By Application, 2021-2028 (USD Billion) 

List of Figures 

1. Global Digital Signage Market Segmentation

2. Global Digital Signage Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Digital Signage Market Attractiveness Analysis By Screen Type

9. Global Digital Signage Market Attractiveness Analysis By Component

10. Global Digital Signage Market Attractiveness Analysis By Technology

11. Global Digital Signage Market Attractiveness Analysis By Location

12. Global Digital Signage Market Attractiveness Analysis By Content Category

13. Global Digital Signage Market Attractiveness Analysis By Screen Size

14. Global Digital Signage Market Attractiveness Analysis By Application

15. Global Digital Signage Market Attractiveness Analysis By Region

16. Global Digital Signage Market: Dynamics

17. Global Digital Signage Market Share By Screen Type (2021 & 2028)

18. Global Digital Signage Market Share By Component (2021 & 2028)

19. Global Digital Signage Market Share By Technology (2021 & 2028)

20. Global Digital Signage Market Share By Location (2021 & 2028)

21. Global Digital Signage Market Share by Content Category (2021 & 2028)

22. Global Digital Signage Market Share by Screen Size (2021 & 2028)

23. Global Digital Signage Market Share by Application (2021 & 2028)

24. Global Digital Signage Market Share by Regions (2021 & 2028)

25. Global Digital Signage Market Share by Company (2020)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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