Global Biofortification Market by Target Nutrient (Zinc, Iron, Vitamins, Others), Crop (Sweet Potato, Cassava, Rice, Corn, Wheat, Beans, Pearl Millet), Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2018 to 2025

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Global Biofortification Market is expected to reach USD 130.4 Million by 2025, at a CAGR of 9.7% from 2018 to 2025. Amongst several factors, the two main factors is Biofortification enhances the micronutrient proportions in staple foods and minimizes the micronutrient deficiencies in population and funding of capital for agronomic activities and technological improvements which spur the growth of the biofortification market.

Market Overview:

Biofortification is defined as an improvised concept to breed the crops to multiply their nutritional value. It varies from conventional fortification as it focuses on getting more nutritious plant foods during the process. It is an approach to deal with deficiencies of micronutrient across the countries. Biofortification involves three procedures, namely, selective breeding, seed priming, and genetic modification to boost up the nutritional value of the food in plants. The nutrient density of food crops is increased through conventional plant breeding, and improved agronomic practices and/or modern biotechnology without sacrificing any characteristic. The biological mechanism for biofortified crops improving nutritional status is simple. For instance, in October 2016, DuPont Pioneer and Africa Harvest Biotech Foundation International went into a collaboration to research the rising vitamin E and beta-carotene production in sorghum to enhance the availability of beta-carotene.

Report Description:

  • The base year for the study has been considered 2017, the historic year 2015 and 2016 and, the forecast period considered is from 2018 to 2025. The biofortification market is analyzed by value (USD Million).
  • The study delivers a comprehensive analysis of the global biofortification market by target nutrients, crop, and regions.
  • The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2018 to 2025.
  • Porter’s Five Forces model is used to recognize the competitive scenario in the global biofortification market. This report incorporates the industry analysis which is focused on providing an extensive view of the biofortification market.
  • The study also includes attractiveness analysis of target nutrients, crop, and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the biofortification market and a comparative analysis based on their business overviews, Crop offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

 

Market Dynamics: 

Drivers:

  • Funding of capital for agronomic activities and technological improvements lead to the growth of the market.
  • Increased implementation of biofortification in crops such as beans, wheat, corn, sweet potato, rice, and pearl millet.
  • Improves the nutritional content of yields like tomato, banana, sorghum, and barley
  • Biofortification is less expensive, and the costs of cultivating biofortified foods are small
  • Biofortification improves the micronutrient proportions in staple foods and minimizes the micronutrient deficiencies in the population

Restraints:

  • Lack of awareness about the benefits of biofortified crops

Opportunities:

  • The unregulated and unrestricted environment for biofortification
  • Better market opportunities in developing countries

Challenges:

  • Restricted manufacturing of genetically modified crops

Global Biofortification Market Key Findings:

All the segments have been analyzed on global, regional and country basis. The study includes an analysis of more than 30 countries for each segment.

Segmentation Analysis:

The biofortification market is segmented by target nutrient and crop

  • The target nutrient segment is classified into zinc, iron, vitamins, and others. The other segment is bifurcated into Β-Carotene, amino acids, and proteins. The vitamins segment is dominating the Biofortification Market with USD 24.63 Million in 2017. Growing preference and consciousness over high nutrient content in food has led to a subsequent rise in the demand for biofortified crops. The vitamins are used as feed additives or in premixes from the animal nutrition industry. The upsurge in demand for high-quality meat products is also responsible for the growing demand for vitamins across the world.
  • Crop segment includes sweet potato, cassava, rice, corn, wheat, beans, and pearl millet.  The others segment is categorized into tomato, banana, sorghum and barley segment is dominating the market with the highest share 26.40% over the forecast period. Due to the use of better and improved technologies to increase the nutrient content, particularly in orange-fleshed sweet potato (OFSP), the demand for sweet potato has considerably increased. It also the main source of energy in the human diet as it provides high carbohydrate content.

Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Asia Pacific region dominated the global Biofortification Market with USD 26.31 Million in 2017 whereas the North America region held the second dominant position in the market.

  • The Asia Pacific region is a dominant region because biofortification has robust growth opportunities in agriculture. It enhances the nutrient content in food. Increasing consumer preference over high nutritional content in food is projected to fuel the demand for biofortified crops, internationally.
  • North America market is growing at a rapid pace as it has huge growth opportunities. Countries such as the U.S, Canada, Mexico, UK, Germany, and France use new and improved technologies in farming activities, thereby, contributing remarkably towards the growth of this region.

Global Biofortification Market Competitive Analysis:

Key players in the Biofortification Market HarvestPlus, Syngenta AG, Bayer AG, BASF SE, DowDuPont, Monsanto Company, Charles River, LemnaTec GmbH, Intertek Group plc, Church & Dwight Co. Inc, Nestle, Intrexon, Okanagan Specialty Fruits Inc, ArborGen Inc, Arcadia Biosciences, The Mauro Seed Company, Metahelix, Mahyco, Protalix Biotherapeutics and Evogene Ltd. For instance, in 2018, the Bill & Melinda Gates Foundation provided a grant of USD 6 million to HarvestPlus-India for expanding its biofortification work in two new states including Odisha and Bihar. This strategy was done for the expansion of the company and to enhance its customer base.

This study forecasts revenue at global, regional, and country levels from 2015 to 2025. Fior Market Research has segmented the global Biofortification Market by below-mentioned segments:

Global Biofortification Market, By Target Nutrient:

  • Zinc
  • Iron
  • Vitamins
  • Others
  • Β-Carotene
  • Amino Acids
  • Proteins

Global Biofortification Market, By Crop:

  • Sweet Potato
  • Cassava
  • Rice
  • Corn
  • Wheat
  • Beans
  • Pearl Millet
  • Others
  • Tomato
  • Banana
  • Sorghum
  •   Barley

Global Biofortification Market, By Regions:

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Sweden
    • Netherlands
    • U.K.
    • Italy
    • Spain
    • Turkey
    • Switzerland
    • Belgium
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest of Asia-Pacific
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Rest of South America
  • The Middle East and Africa
    • Saudi Arabia
    • UAE
    • Egypt
    • Nigeria
    • South Africa
    • Rest of The Middle East and Africa

*All our reports are customizable as per customer requirements

1. Introduction
   1.1. Objectives of the Study
   1.2. Market Definition
   1.3. Research Scope
   1.4. Currency

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
   4.1. Porter’s Five Forces Analysis
   4.2. Value Chain Analysis
   4.3. Top Investment Pockets
        4.3.1. Market attractiveness analysis by Target Nutrient
        4.3.2. Market attractiveness analysis by Crop
        4.3.3. Market attractiveness analysis by Region
   4.4. Industry Trends

5. Market Dynamics
   5.1. Market Evaluation
   5.2. Drivers
        5.2.1. Funding of capital for agronomic activities and technological improvements lead to growth of the market.
        5.2.2. Increased implementation of biofortification in crops such as beans, wheat, corn, sweet potato, rice, and pearl millet.
        5.2.3. Improves the nutritional content of yields like tomato, banana, sorghum, and barley
        5.2.4. Biofortification is less expensive and the costs of cultivating biofortified foods are small
        5.2.5. Biofortification improves the micronutrient proportions in staple foods and minimises the micronutrient deficiencies in population
   5.3. Restraints
        5.3.1. Lack of awareness about the benefits of biofortified crops
   5.4. Opportunities
        5.4.1. Unregulated and unrestricted environment for biofortification
        5.4.2. Better market opportunities in developing countries
   5.5. Challenges
        5.5.1. Restricted manufacturing of genetically modified crops

6. Global Biofortification Market Analysis and Forecast, By Target Nutrient
   6.1. Segment Overview
   6.2. Hardware
   6.3. Zinc
   6.4. Iron
   6.5. Vitamins
   6.6. Others
        6.6.1. Β-Carotene
        6.6.2. Amino Acids
        6.6.3. Proteins

7. Global Biofortification Market Analysis and Forecast, By Crop
   7.1. Segment Overview
   7.2. Sweet Potato
   7.3. Cassava
   7.4. Rice
   7.5. Corn
   7.6. Wheat
   7.7. Beans
   7.8. Pearl Millet
   7.9. Others
        7.9.1. Tomato
        7.9.2.  Banana
        7.9.3.  Sorghum
        7.9.4.   Barley

8. Global Biofortification Market Analysis and Forecast, By Regional Analysis
   8.1. Segment Overview
   8.2. North America
        8.2.1. U.S.
        8.2.2. Canada
        8.2.3. Mexico
   8.3. Europe
        8.3.1. Germany
        8.3.2. France
        8.3.3. Sweden
        8.3.4. Netherlands
        8.3.5. U.K.
        8.3.6. Italy
        8.3.7. Spain
        8.3.8. Turkey
        8.3.9. Switzerland
        8.3.10. Belgium
        8.3.11. Rest of Europe
   8.4. Asia-Pacific
        8.4.1. Japan
        8.4.2. China
        8.4.3. India
        8.4.4. South Korea
        8.4.5. Australia
        8.4.6. Singapore
        8.4.7. Malaysia
        8.4.8. Thailand
        8.4.9. Indonesia
        8.4.10. Philippines
        8.4.11. Rest of Asia-Pacific
   8.5. South America
        8.5.1. Brazil
        8.5.2. Argentina
        8.5.3. Colombia
        8.5.4. Rest of South America
   8.6. Middle East and Africa
        8.6.1. Saudi Arabia
        8.6.2. UAE
        8.6.3. Egypt
        8.6.4. Nigeria
        8.6.5. South Africa
        8.6.6. Rest of  Middle East and Africa

9. Global Biofortification Market-Competitive Landscape
   9.1. Overview
   9.2. Market Share of Key Players in the Biofortification Market
        9.2.1. Global Company Market Share
        9.2.2. North America Company Market Share
        9.2.3. Europe Company Market Share
        9.2.4. APAC Company Market Share
   9.3. Competitive Situations and Trends
        9.3.1. Crop Launches and Developments
        9.3.2. Partnerships, Collaborations, and Agreements
        9.3.3. Mergers & Acquisitions
        9.3.4. Expansions

10. Company Profiles
   10.1. HarvestPlus
        10.1.1. Business Overview
        10.1.2. Company Snapshot
        10.1.3. Company Market Share Analysis
        10.1.4. Company Crop Portfolio
        10.1.5. Recent Developments
        10.1.6. SWOT Analysis
   10.2. Syngenta AG
        10.2.1. Business Overview
        10.2.2. Company Snapshot
        10.2.3. Company Market Share Analysis
        10.2.4. Company Crop Portfolio
        10.2.5. Recent Developments
        10.2.6. SWOT Analysis
   10.3. Bayer AG
        10.3.1. Business Overview
        10.3.2. Company Snapshot
        10.3.3. Company Market Share Analysis
        10.3.4. Company Crop Portfolio
        10.3.5. Recent Developments
        10.3.6. SWOT Analysis
   10.4. BASF SE
        10.4.1. Business Overview
        10.4.2. Company Snapshot
        10.4.3. Company Market Share Analysis
        10.4.4. Company Crop Portfolio
        10.4.5. Recent Developments
        10.4.6. SWOT Analysis
   10.5. DowDuPont
        10.5.1. Business Overview
        10.5.2. Company Snapshot
        10.5.3. Company Market Share Analysis
        10.5.4. Company Crop Portfolio
        10.5.5. Recent Developments
        10.5.6. SWOT Analysis
   10.6. Monsanto Company
        10.6.1. Business Overview
        10.6.2. Company Snapshot
        10.6.3. Company Market Share Analysis
        10.6.4. Company Crop Portfolio
        10.6.5. Recent Developments
        10.6.6. SWOT Analysis
   10.7. Charles River
        10.7.1. Business Overview
        10.7.2. Company Snapshot
        10.7.3. Company Market Share Analysis
        10.7.4. Company Crop Portfolio
        10.7.5. Recent Developments
        10.7.6. SWOT Analysis
   10.8. LemnaTec GmbH
        10.8.1. Business Overview
        10.8.2. Company Snapshot
        10.8.3. Company Market Share Analysis
        10.8.4. Company Crop Portfolio
        10.8.5. Recent Developments
        10.8.6. SWOT Analysis
   10.9. Intertek Group plc
        10.9.1. Business Overview
        10.9.2. Company Snapshot
        10.9.3. Company Market Share Analysis
        10.9.4. Company Crop Portfolio
        10.9.5. Recent Developments
        10.9.6. SWOT Analysis
   10.10. Church & Dwight Co. Inc
        10.10.1. Business Overview
        10.10.2. Company Snapshot
        10.10.3. Company Market Share Analysis
        10.10.4. Company Crop Portfolio
        10.10.5. Recent Developments
        10.10.6. SWOT Analysis
   10.11. Nestle
        10.11.1. Business Overview
        10.11.2. Company Snapshot
        10.11.3. Company Market Share Analysis
        10.11.4. Company Crop Portfolio
        10.11.5. Recent Developments
        10.11.6. SWOT Analysis
   10.12. Intrexon
        10.12.1. Business Overview
        10.12.2. Company Snapshot
        10.12.3. Company Market Share Analysis
        10.12.4. Company Crop Portfolio
        10.12.5. Recent Developments
        10.12.6. SWOT Analysis
   10.13. Okanagan Specialty Fruits Inc
        10.13.1. Business Overview
        10.13.2. Company Snapshot
        10.13.3. Company Market Share Analysis
        10.13.4. Company Crop Portfolio
        10.13.5. Recent Developments
        10.13.6. SWOT Analysis
   10.14. ArborGen Inc
        10.14.1. Business Overview
        10.14.2. Company Snapshot
        10.14.3. Company Market Share Analysis
        10.14.4. Company Crop Portfolio
        10.14.5. Recent Developments
        10.14.6. SWOT Analysis
   10.15. Arcadia Biosciences
        10.15.1. Business Overview
        10.15.2. Company Snapshot
        10.15.3. Company Market Share Analysis
        10.15.4. Company Crop Portfolio
        10.15.5. Recent Developments
        10.15.6. SWOT Analysis


List of Table
1. Global Biofortification Market, By Target Nutrient, 2015–2025 (USD Million)
2. Global Biofortification Market, By Others, 2015–2025 (USD Million)
3. Global Zinc Biofortification Market, By Region, 2015–2025 (USD Million) 
4. Global Iron Biofortification Market, By Region, 2015–2025 (USD Million) 
5. Global Vitamins Biofortification Market, By Region, 2015–2025 (USD Million) 
6. Global Others Biofortification Market, Region, 2015–2025 (USD Million) 
7. Global Biofortification Market, By Crop, 2015–2025 (USD Million) 
8. Global Others Biofortification Market, BY Region, 2015–2025 (USD Million) 
9. Global Sweet Potato Biofortification Market, By Region, 2015–2025 (USD Million) 
10. Global Cassava Biofortification Market, By Region, 2015–2025 (USD Million)
11. Global Rice Biofortification Market, By Region, 2015–2025 (USD Million)
12. Global Corn Biofortification Market, By Region, 2015–2025 (USD Million)
13. Global Wheat Biofortification Market, By Region, 2015–2025 (USD Million)
14. Global Beans Biofortification Market, By Region, 2015–2025 (USD Million)
15. Global Pearl Millet Biofortification Market, By Region, 2015–2025 (USD Million)
16. Global Others Biofortification Market, By Region, 2015–2025 (USD Million)
17. Global Printing Biofortification Market, By Region, 2015–2025 (USD Million)
18. Global Biofortification Market, By Region, 2015–2025 (USD Million) 
19. North America Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
20. North America Biofortification Market, By Crop, 2015–2025 (USD Million) 
21. U.S. Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
22. U.S. Biofortification Market, By Crop, 2015–2025 (USD Million) 
23. Canada Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
24. Canada Biofortification Market, By Crop, 2015–2025 (USD Million) 
25. Mexico Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
26. Mexico Biofortification Market, By Crop, 2015–2025 (USD Million) 
27. Europe Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
28. Europe Biofortification Market, By Crop, 2015–2025 (USD Million) 
29. Germany Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
30. Germany Biofortification Market, By Crop, 2015–2025 (USD Million) 
31. France Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
32. France Biofortification Market, By Crop, 2015–2025 (USD Million) 
33. Sweden Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
34. Sweden Biofortification Market, By Crop, 2015–2025 (USD Million) 
35. Netherlands Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
36. Netherlands Biofortification Market, By Crop, 2015–2025 (USD Million) 
37. U.K. Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
38. U.K. Biofortification Market, By Crop, 2015–2025 (USD Million) 
39. Italy Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
40. Italy Biofortification Market, By Crop, 2015–2025 (USD Million) 
41. Spain Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
42. Spain Biofortification Market, By Crop, 2015–2025 (USD Million) 
43. Turkey Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
44. Turkey Biofortification Market, By Crop, 2015–2025 (USD Million) 
45. Switzerland Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
46. Switzerland Biofortification Market, By Crop, 2015–2025 (USD Million) 
47. Belgium Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
48. Belgium Biofortification Market, By Crop, 2015–2025 (USD Million) 
49. Asia Pacific Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
50. Asia Pacific Biofortification Market, By Crop, 2015–2025 (USD Million) 
51. Japan Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
52. Japan Biofortification Market, By Crop, 2015–2025 (USD Million) 
53. China Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
54. China Biofortification Market, By Crop, 2015–2025 (USD Million) 
55. India Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
56. India Biofortification Market, By Crop, 2015–2025 (USD Million) 
57. South Korea Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
58. South Korea Biofortification Market, By Crop, 2015–2025 (USD Million) 
59. Australia Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
60. Australia Biofortification Market, By Crop, 2015–2025 (USD Million) 
61. Singapore Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
62. Singapore Biofortification Market, By Crop, 2015–2025 (USD Million) 
63. Malaysia Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
64. Malaysia Biofortification Market, By Crop, 2015–2025 (USD Million) 
65. Thailand Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
66. Thailand Biofortification Market, By Crop, 2015–2025 (USD Million) 
67. Indonesia Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
68. Indonesia Biofortification Market, By Crop, 2015–2025 (USD Million) 
69. Philippines Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
70. Philippines Biofortification Market, By Crop, 2015–2025 (USD Million) 
71. South America Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
72. South America Biofortification Market, By Crop, 2015–2025 (USD Million) 
73. Brazil Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
74. Brazil Biofortification Market, By Crop, 2015–2025 (USD Million) 
75. Argentina Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
76. Argentina Biofortification Market, By Crop, 2015–2025 (USD Million) 
77. Colombia Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
78. Colombia Biofortification Market, By Crop, 2015–2025 (USD Million) 
79. Middle East and Africa Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
80. Middle East and Africa Biofortification Market, By Crop, 2015–2025 (USD Million) 
81. Saudi Arabia Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
82. Saudi Arabia Biofortification Market, By Crop, 2015–2025 (USD Million) 
83. UAE Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
84. UAE Biofortification Market, By Crop, 2015–2025 (USD Million) 
85. UAE Biofortification Market, By Application, 2015–2025 (USD Million) 
86. UAE Biofortification Market, By End User, 2015–2025 (USD Million)
87. Egypt Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
88. Egypt Biofortification Market, By Crop, 2015–2025 (USD Million) 
89. Nigeria Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
90. Nigeria Biofortification Market, By Crop, 2015–2025 (USD Million) 
91. South Africa Biofortification Market, By Target Nutrient, 2015–2025 (USD Million) 
92. South Africa Biofortification Market, By Crop, 2015–2025 (USD Million) 

List of Figures 
1. Global Biofortification Market Segmentation
2. Biofortification Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis 
7. Value Chain Analysis 
8. Global Biofortification Market attractiveness analysis by Target Nutrient
9. Global Biofortification Market attractiveness analysis by Crop
10. Global Biofortification Market attractiveness analysis by Region
11. Global Biofortification Market: Dynamics
12. Global Biofortification Market Share by Target Nutrients (2017 & 2025)
13. Global Biofortification Market Share by Crops (2017 & 2025)
14. Global Biofortification Market Share by Regions (2017 & 2025)
15. Global Biofortification Market Share by Company (2018)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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