Global CAPI Market by Type (Video, Audio), Solutions (Off-Line Surveys & Voice Capture, On-Line Mobile Surveys), Application, Region Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2018 to 2025

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Global CAPI market is expected to reach USD xx Million by 2025 at a CAGR of xx% during the forecast period from 2018-2025. The key contributing factor for the market growth is the growing demand for consumer electronics and wearable devices and increased use of advanced electronics and safety measures in automotive vertical.

Market Overview:

Computer Assisted Personal Interviewing (CAPI) is defined as an interviewing technique in which the respondent or the interviewer uses a computer or a mobile device to answer the questionnaire. This technique is a reasonably new development in survey research that was made possible by the personal computer revolution of the 1980s. It could be assumed as the natural evolution of the traditional paper interview. Computer-assisted data collection in survey research lower the costs, quicker turnaround time and improves the quality of data as compared to traditional paper-and-pencil methods. The increased use of handheld computers in recent years now makes these benefits more accessible to field researchers.

Report Description:

  • The base year for the study has been considered 2017, the historic year 2015 and 2016 and, the forecast period considered is from 2018 to 2025. The CAPI market is analyzed by value (USD Million).
  • The study delivers a comprehensive analysis of the global CAPI market by type, application, solutions, and regions.
  • The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2018 to 2025.
  • Porter’s Five Forces model is used to recognize the competitive scenario in the CAPI market. This report incorporates the industry analysis which is focused on providing an extensive view of the CAPI market.
  • The study also includes attractiveness analysis of type, application, solutions, and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the CAPI market and a comparative analysis based on their business overviews, industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

Market Dynamics: 

Drivers:

  • Demand for CAPI is increasing as it is cost-effective in small-scale data collection situations
  • Due to its high response rate and low refusal rates, this method can be used in similar interview situations
  • The improvement in data quality also acts as a driver for the market
  • CAPI is also used to check financial information during the interview and clarify whether figures relate to pounds or pence, thereby, leading to an increase in the adoption of this technology.

Restraints:

  • Heavy cost is associated with the technique.
  • Due to the limited sample size and manual data entry, the growth of the market is highly obstructed

Opportunities:

  • Advancement in technology and an increase in job opportunities may lead to an upsurge in the demand of CAPI.

Challenges:

  • Strong geographical constraint as CAPI is more adapted to reduced geographical areas.

Global CAPI Market Key Findings:

All the segments have been analyzed on global, regional and country basis. The study includes an analysis of more than 30 countries for each segment.

Segmentation Analysis:

The CAPI market is segmented by type, application, and solutions

  • The type segment is classified into video and audio. With video-CASI, respondents read questions as they appear on the screen and enter their answers with the keyboard. Audio-CASI (sometimes called Telephone-CASI) asks a question from respondents verbally using the telephone.
  • Solutions segment is divided into segments such as off-line surveys & voice capture and on-line mobile surveys. The voice capture software module solves the problem of recording extensive comments on smartphones and tablets by recording the respondent’s answers in their voices. The survey system's internet module and mobile module work together to create Web surveys optimized for smartphones' and tablets' small screens, including appropriately-sized text input boxes.
  • Application segment includes surveys in shopping centers, exit-polls, high profile categories, and mystery shopping. In shopping centers, CAPI methods allow interviewing respondents easily without checking any beforehand personal records. In exit polls, an extended target can be reached out without even complying with restrictions based on age or education. When the target is a high-profile professional figure, completing the interview can be a difficult task, but with the use of this method, it is easily achievable. CAPI surveys also allow mystery client to collect information distinctively by completing the questionnaire directly on the smartphone as if he/she had been texting someone.

Regional Segmentation Analysis: 

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. North America region dominated the global CAPI market with USD 3.11 Million in 2017 where as the Asia- Pacific region held the second dominant position in the market.

  • The North America region is dominating due to the high implementation of CAPI technique in various regions. The advancement in technology and increased industrialization has further paved the way for the growth of the market.
  • Asia- Pacific is a rapidly growing region as it is advanced in terms of development and adoption of innovative technologies.

 Global CAPI Market Competitive Analysis:

Key players in the CAPI market are Voxco Survey Tools, Askia - Software For Surveys, NIPO, Schlesinger Group, New Jersey, Varga Market Research Services, Inc., Confirmit, FocusVision, IntelliSurvey, Inc.

This study forecasts revenue growth at global, regional, and country levels from 2015 to 2025. Fior Market Research has segmented the global CAPI market by below-mentioned segments:

 

Global CAPI Market, By Type:

  • Video
  • Audio

Global CAPI Market, By Solutions:

  • Off-Line Surveys & Voice Capture
  • On-Line Mobile Surveys
  • Others

Global CAPI Market, By Application:

  • Surveys in Shopping Centres
  • Exit-Polls
  • High Profile Categories
  • Mystery Shopping

Global CAPI Market, By Regions:

  • North America
    • The U.S.
    • Canada
      • Mexico
  • Europe
    • Germany
    • France
    • Sweden
    • Netherlands
    • U.K.
    • Italy
    • Spain
    • Turkey
    • Switzerland
    • Belgium
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest of Asia-Pacific
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Rest of South America
  • The Middle East and Africa
    • Saudi Arabia
    • UAE
    • Egypt
    • Nigeria
    • South Africa
    • Rest of The Middle East and Africa

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1. Introduction
   1.1. Objectives of the Study
   1.2. Market Definition
   1.3. Research Scope
   1.4. Currency

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
   4.1. Porter’s Five Forces Analysis
   4.2. Value Chain Analysis
   4.3. Top Investment Pockets
        4.3.1. Market attractiveness analysis by Type
        4.3.2. Market attractiveness analysis by Solutions
        4.3.3. Market attractiveness analysis by Application
        4.3.4. Market attractiveness analysis by Region
   4.4. Industry Trends

5. Market Dynamics
   5.1. Market Evaluation
   5.2. Drivers
        5.2.1. Demand for CAPI is increasing as it is cost-effective in small-scale data collection situations
        5.2.2. Due to its high response rate and low refusal rates, this method can be used in similar interview situations
        5.2.3. The improvement in data quality also acts as a driver for the market
        5.2.4. CAPI is also used to check financial information during the interview and clarify whether figures relate to pounds or pence, thereby, leading to increase in adoption of this technology.
   5.3. Restraints
        5.3.1. Heavy cost is associated with the technique.
        5.3.2. Due to limited sample size and manual data entry, the growth of the market is highly obstructed
   5.4. Opportunities
        5.4.1. Advancement in technology and increase in job opportunities may lead to upsurge in the demand of CAPI
   5.5. Challenges
        5.5.1. Strong geographical constraint as CAPI is more adapted to reduced geographical areas.

6. Global CAPI Market Analysis and Forecast, By Type
   6.1. Segment Overview
   6.2. Video
   6.3. Audio

7. Global CAPI Market Analysis and Forecast, By Solutions
   7.1. Segment Overview
   7.2. Off-Line Surveys & Voice Capture
   7.3. On-Line Mobile Surveys
   7.4. Others

8. Global CAPI Market Analysis and Forecast, By Application
   8.1. Segment Overview
   8.2. Surveys in Shopping Centers
   8.3. Exit-Polls
   8.4. High Profile Categories
   8.5. Mystery Shopping

9. Global CAPI Market Analysis and Forecast, By Regional Analysis
   9.1. Segment Overview
   9.2. North America
        9.2.1. U.S.
        9.2.2. Canada
        9.2.3. Mexico
   9.3. Europe
        9.3.1. Germany
        9.3.2. France
        9.3.3. Sweden
        9.3.4. Netherlands
        9.3.5. U.K.
        9.3.6. Italy
        9.3.7. Spain
        9.3.8. Turkey
        9.3.9. Switzerland
        9.3.10. Belgium
        9.3.11. Rest of Europe
   9.4. Asia-Pacific
        9.4.1. Japan
        9.4.2. China
        9.4.3. India
        9.4.4. South Korea
        9.4.5. Australia
        9.4.6. Singapore
        9.4.7. Malaysia
        9.4.8. Thailand
        9.4.9. Indonesia
        9.4.10. Philippines
        9.4.11. Rest of Asia-Pacific
   9.5. South America
        9.5.1. Brazil
        9.5.2. Argentina
        9.5.3. Colombia
        9.5.4. Rest of South America
   9.6. Middle East and Africa
        9.6.1. Saudi Arabia
        9.6.2. UAE
        9.6.3. Egypt
        9.6.4. Nigeria
        9.6.5. South Africa
        9.6.6. Rest of  Middle East and Africa

10. Global CAPI Market-Competitive Landscape
   10.1. Overview
   10.2. Market Share of Key Players in the CAPI Market
        10.2.1. Global Company Market Share
        10.2.2. North America Company Market Share
        10.2.3. Europe Company Market Share
        10.2.4. APAC Company Market Share
   10.3. Competitive Situations and Trends
        10.3.1. Solutions Launches and Developments
        10.3.2. Partnerships, Collaborations, and Agreements
        10.3.3. Mergers & Acquisitions
        10.3.4. Expansions

11. Company Profiles
   11.1. Voxco Survey Tools
        11.1.1. Business Overview
        11.1.2. Company Snapshot
        11.1.3. Company Market Share Analysis
        11.1.4. Company Solutions Portfolio
        11.1.5. Recent Developments
        11.1.6. SWOT Analysis
   11.2. Askia - Software For Surveys
        11.2.1. Business Overview
        11.2.2. Company Snapshot
        11.2.3. Company Market Share Analysis
        11.2.4. Company Solutions Portfolio
        11.2.5. Recent Developments
        11.2.6. SWOT Analysis
   11.3. NIPO
        11.3.1. Business Overview
        11.3.2. Company Snapshot
        11.3.3. Company Market Share Analysis
        11.3.4. Company Solutions Portfolio
        11.3.5. Recent Developments
        11.3.6. SWOT Analysis
   11.4. Schlesinger Group, New Jersey
        11.4.1. Business Overview
        11.4.2. Company Snapshot
        11.4.3. Company Market Share Analysis
        11.4.4. Company Solutions Portfolio
        11.4.5. Recent Developments
        11.4.6. SWOT Analysis
   11.5. Varga Market Research Services, Inc.
        11.5.1. Business Overview
        11.5.2. Company Snapshot
        11.5.3. Company Market Share Analysis
        11.5.4. Company Solutions Portfolio
        11.5.5. Recent Developments
        11.5.6. SWOT Analysis
   11.6. Confirmit
        11.6.1. Business Overview
        11.6.2. Company Snapshot
        11.6.3. Company Market Share Analysis
        11.6.4. Company Solutions Portfolio
        11.6.5. Recent Developments
        11.6.6. SWOT Analysis
   11.7. FocusVision
        11.7.1. Business Overview
        11.7.2. Company Snapshot
        11.7.3. Company Market Share Analysis
        11.7.4. Company Solutions Portfolio
        11.7.5. Recent Developments
        11.7.6. SWOT Analysis
   11.8. IntelliSurvey, Inc.
        11.8.1. Business Overview
        11.8.2. Company Snapshot
        11.8.3. Company Market Share Analysis
        11.8.4. Company Solutions Portfolio
        11.8.5. Recent Developments
        11.8.6. SWOT Analysis
   11.9. Tripod Technology Corp
        11.9.1. Business Overview
        11.9.2. Company Snapshot
        11.9.3. Company Market Share Analysis
        11.9.4. Company Solutions Portfolio
        11.9.5. Recent Developments
        11.9.6. SWOT Analysis


List of Table
1. Global CAPI Market, By Type, 2015–2025 (USD Million)
2. Global Video CAPI Market, By Region, 2015–2025 (USD Million)
3. Global Audio CAPI Market, By Region, 2015–2025 (USD Million)
4. Global CAPI Market, By Solutions, 2015–2025 (USD Million)
5. Global Off-Line Surveys & Voice Capture CAPI Market, BY Region, 2015–2025 (USD Million)
6. Global On-Line Mobile Surveys CAPI Market, BY Region, 2015–2025 (USD Million)
7. Global Others CAPI Market, By Region, 2015–2025 (USD Million)
8. Global CAPI Market, By Application, 2015–2025 (USD Million) 
9. Global Surveys in Shopping Centres CAPI Market, By Region, 2015–2025 (USD Million)
10. Global Exit-Polls CAPI Market, By Region, 2015–2025 (USD Million) 
11. Global High Profile Categories CAPI Market, By Region, 2015–2025 (USD Million)
12. Global Mystery Shopping CAPI Market, By Region, 2015–2025 (USD Million)
13. Global CAPI Market, By Region, 2015–2025 (USD Million) 
14. North America CAPI Market, By Type, 2015–2025 (USD Million) 
15. North America CAPI Market, By Solutions, 2015–2025 (USD Million) 
16. North America CAPI Market, By Application, 2015–2025 (USD Million) 
17. U.S. CAPI Market, By Type, 2015–2025 (USD Million) 
18. U.S. CAPI Market, By Solutions, 2015–2025 (USD Million) 
19. U.S. CAPI Market, By Application, 2015–2025 (USD Million) 
20. Canada CAPI Market, By Type, 2015–2025 (USD Million) 
21. Canada CAPI Market, By Solutions, 2015–2025 (USD Million) 
22. Canada CAPI Market, By Application, 2015–2025 (USD Million) 
23. Mexico CAPI Market, By Type, 2015–2025 (USD Million) 
24. Mexico CAPI Market, By Solutions, 2015–2025 (USD Million) 
25. Mexico CAPI Market, By Application, 2015–2025 (USD Million) 
26. Europe CAPI Market, By Type, 2015–2025 (USD Million) 
27. Europe CAPI Market, By Solutions, 2015–2025 (USD Million) 
28. Europe CAPI Market, By Application, 2015–2025 (USD Million) 
29. Germany CAPI Market, By Type, 2015–2025 (USD Million) 
30. Germany CAPI Market, By Solutions, 2015–2025 (USD Million) 
31. Germany CAPI Market, By Application, 2015–2025 (USD Million) 
32. France CAPI Market, By Type, 2015–2025 (USD Million) 
33. France CAPI Market, By Solutions, 2015–2025 (USD Million) 
34. France CAPI Market, By Application, 2015–2025 (USD Million) 
35. Sweden CAPI Market, By Type, 2015–2025 (USD Million) 
36. Sweden CAPI Market, By Solutions, 2015–2025 (USD Million) 
37. Sweden CAPI Market, By Application, 2015–2025 (USD Million) 
38. Netherlands CAPI Market, By Type, 2015–2025 (USD Million) 
39. Netherlands CAPI Market, By Solutions, 2015–2025 (USD Million) 
40. Netherlands CAPI Market, By Application, 2015–2025 (USD Million) 
41. U.K. CAPI Market, By Type, 2015–2025 (USD Million) 
42. U.K. CAPI Market, By Solutions, 2015–2025 (USD Million) 
43. U.K. CAPI Market, By Application, 2015–2025 (USD Million) 
44. Italy CAPI Market, By Type, 2015–2025 (USD Million) 
45. Italy CAPI Market, By Solutions, 2015–2025 (USD Million) 
46. Italy CAPI Market, By Application, 2015–2025 (USD Million) 
47. Spain CAPI Market, By Type, 2015–2025 (USD Million) 
48. Spain CAPI Market, By Solutions, 2015–2025 (USD Million) 
49. Spain CAPI Market, By Application, 2015–2025 (USD Million) 
50. Turkey CAPI Market, By Type, 2015–2025 (USD Million) 
51. Turkey CAPI Market, By Solutions, 2015–2025 (USD Million) 
52. Turkey CAPI Market, By Application, 2015–2025 (USD Million) 
53. Switzerland CAPI Market, By Type, 2015–2025 (USD Million) 
54. Switzerland CAPI Market, By Solutions, 2015–2025 (USD Million) 
55. Switzerland CAPI Market, By Application, 2015–2025 (USD Million) 
56. Belgium CAPI Market, By Type, 2015–2025 (USD Million) 
57. Belgium CAPI Market, By Solutions, 2015–2025 (USD Million) 
58. Belgium CAPI Market, By Application, 2015–2025 (USD Million) 
59. Asia Pacific CAPI Market, By Type, 2015–2025 (USD Million) 
60. Asia Pacific CAPI Market, By Solutions, 2015–2025 (USD Million) 
61. Asia Pacific CAPI Market, By Application, 2015–2025 (USD Million) 
62. Japan CAPI Market, By Type, 2015–2025 (USD Million) 
63. Japan CAPI Market, By Solutions, 2015–2025 (USD Million) 
64. Japan CAPI Market, By Application, 2015–2025 (USD Million) 
65. China CAPI Market, By Type, 2015–2025 (USD Million) 
66. China CAPI Market, By Solutions, 2015–2025 (USD Million) 
67. China CAPI Market, By Application, 2015–2025 (USD Million) 
68. India CAPI Market, By Type, 2015–2025 (USD Million) 
69. India CAPI Market, By Solutions, 2015–2025 (USD Million) 
70. India CAPI Market, By Application, 2015–2025 (USD Million) 
71. South Korea CAPI Market, By Type, 2015–2025 (USD Million) 
72. South Korea CAPI Market, By Solutions, 2015–2025 (USD Million) 
73. South Korea CAPI Market, By Application, 2015–2025 (USD Million) 
74. Australia CAPI Market, By Type, 2015–2025 (USD Million) 
75. Australia CAPI Market, By Solutions, 2015–2025 (USD Million) 
76. Australia CAPI Market, By Application, 2015–2025 (USD Million) 
77. Singapore CAPI Market, By Type, 2015–2025 (USD Million) 
78. Singapore CAPI Market, By Solutions, 2015–2025 (USD Million) 
79. Singapore CAPI Market, By Application, 2015–2025 (USD Million) 
80. Malaysia CAPI Market, By Type, 2015–2025 (USD Million) 
81. Malaysia CAPI Market, By Solutions, 2015–2025 (USD Million) 
82. Malaysia CAPI Market, By Application, 2015–2025 (USD Million) 
83. Thailand CAPI Market, By Type, 2015–2025 (USD Million) 
84. Thailand CAPI Market, By Solutions, 2015–2025 (USD Million) 
85. Thailand CAPI Market, By Application, 2015–2025 (USD Million) 
86. Indonesia CAPI Market, By Type, 2015–2025 (USD Million) 
87. Indonesia CAPI Market, By Solutions, 2015–2025 (USD Million) 
88. Indonesia CAPI Market, By Application, 2015–2025 (USD Million) 
89. Philippines CAPI Market, By Type, 2015–2025 (USD Million) 
90. Philippines CAPI Market, By Solutions, 2015–2025 (USD Million) 
91. Philippines CAPI Market, By Application, 2015–2025 (USD Million) 
92. South America CAPI Market, By Type, 2015–2025 (USD Million) 
93. South America CAPI Market, By Solutions, 2015–2025 (USD Million) 
94. South America CAPI Market, By Application, 2015–2025 (USD Million) 
95. Brazil CAPI Market, By Type, 2015–2025 (USD Million) 
96. Brazil CAPI Market, By Solutions, 2015–2025 (USD Million) 
97. Brazil CAPI Market, By Application, 2015–2025 (USD Million) 
98. Argentina CAPI Market, By Type, 2015–2025 (USD Million) 
99. Argentina CAPI Market, By Solutions, 2015–2025 (USD Million) 
100. Argentina CAPI Market, By Application, 2015–2025 (USD Million) 
101. Colombia CAPI Market, By Type, 2015–2025 (USD Million) 
102. Colombia CAPI Market, By Solutions, 2015–2025 (USD Million) 
103. Colombia CAPI Market, By Application, 2015–2025 (USD Million) 
104. Middle East and Africa CAPI Market, By Type, 2015–2025 (USD Million) 
105. Middle East and Africa CAPI Market, By Solutions, 2015–2025 (USD Million) 
106. Middle East and Africa CAPI Market, By Application, 2015–2025 (USD Million) 
107. Saudi Arabia CAPI Market, By Type, 2015–2025 (USD Million) 
108. Saudi Arabia CAPI Market, By Solutions, 2015–2025 (USD Million) 
109. Saudi Arabia CAPI Market, By Application, 2015–2025 (USD Million) 
110. UAE CAPI Market, By Type, 2015–2025 (USD Million) 
111. UAE CAPI Market, By Solutions, 2015–2025 (USD Million) 
112. UAE CAPI Market, By Application, 2015–2025 (USD Million) 
113. Egypt CAPI Market, By Type, 2015–2025 (USD Million) 
114. Egypt CAPI Market, By Solutions, 2015–2025 (USD Million) 
115. Egypt CAPI Market, By Application, 2015–2025 (USD Million) 
116. Nigeria CAPI Market, By Type, 2015–2025 (USD Million) 
117. Nigeria CAPI Market, By Solutions, 2015–2025 (USD Million) 
118. Nigeria CAPI Market, By Application, 2015–2025 (USD Million)  
119. South Africa CAPI Market, By Type, 2015–2025 (USD Million) 
120. South Africa CAPI Market, By Solutions, 2015–2025 (USD Million) 
121. South Africa CAPI Market, By Application, 2015–2025 (USD Million) 

List of Figures 
1. Global CAPI Market Segmentation
2. CAPI Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis 
7. Value Chain Analysis 
8. Global CAPI Market attractiveness analysis by Type
9. Global CAPI Market attractiveness analysis by Solution
10. Global CAPI Market attractiveness analysis by Application
11. Global CAPI Market attractiveness analysis by Region
12. Global CAPI Market: Dynamics
13. Global CAPI Market Share by Type (2017 & 2025)
14. Global CAPI Market Share by Solution (2017 & 2025)
15. Global CAPI Market Share by Application (2017 & 2025)
16. Global CAPI Market Share by Region (2017 & 2025)
17. Global CAPI Market Share by Company (2018)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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