Global CAPI Market by Type (Video, Audio), Solutions (Off-Line Surveys & Voice Capture, On-Line Mobile Surveys), Application, Region Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2018 to 2025
Published On: March 2019
 
Report ID:376011
 
 
Pages: N/A




Global CAPI market is expected to reach USD xx Million by 2025 at a CAGR of xx% during the forecast period from 2018-2025. The key contributing factor for the market growth is the growing demand for consumer electronics and wearable devices and increased use of advanced electronics and safety measures in automotive vertical.

Market Overview:

Computer Assisted Personal Interviewing (CAPI) is defined as an interviewing technique in which the respondent or the interviewer uses a computer or a mobile device to answer the questionnaire. This technique is a reasonably new development in survey research that was made possible by the personal computer revolution of the 1980s. It could be assumed as the natural evolution of the traditional paper interview. Computer-assisted data collection in survey research lower the costs, quicker turnaround time and improves the quality of data as compared to traditional paper-and-pencil methods. The increased use of handheld computers in recent years now makes these benefits more accessible to field researchers.

Report Description:

  • The base year for the study has been considered 2017, the historic year 2015 and 2016 and, the forecast period considered is from 2018 to 2025. The CAPI market is analyzed by value (USD Million).
  • The study delivers a comprehensive analysis of the global CAPI market by type, application, solutions, and regions.
  • The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2018 to 2025.
  • Porter’s Five Forces model is used to recognize the competitive scenario in the CAPI market. This report incorporates the industry analysis which is focused on providing an extensive view of the CAPI market.
  • The study also includes attractiveness analysis of type, application, solutions, and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the CAPI market and a comparative analysis based on their business overviews, industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

Market Dynamics: 

Drivers:

  • Demand for CAPI is increasing as it is cost-effective in small-scale data collection situations
  • Due to its high response rate and low refusal rates, this method can be used in similar interview situations
  • The improvement in data quality also acts as a driver for the market
  • CAPI is also used to check financial information during the interview and clarify whether figures relate to pounds or pence, thereby, leading to an increase in the adoption of this technology.

Restraints:

  • Heavy cost is associated with the technique.
  • Due to the limited sample size and manual data entry, the growth of the market is highly obstructed

Opportunities:

  • Advancement in technology and an increase in job opportunities may lead to an upsurge in the demand of CAPI.

Challenges:

  • Strong geographical constraint as CAPI is more adapted to reduced geographical areas.

Global CAPI Market Key Findings:

All the segments have been analyzed on global, regional and country basis. The study includes an analysis of more than 30 countries for each segment.

Segmentation Analysis:

The CAPI market is segmented by type, application, and solutions

  • The type segment is classified into video and audio. With video-CASI, respondents read questions as they appear on the screen and enter their answers with the keyboard. Audio-CASI (sometimes called Telephone-CASI) asks a question from respondents verbally using the telephone.
  • Solutions segment is divided into segments such as off-line surveys & voice capture and on-line mobile surveys. The voice capture software module solves the problem of recording extensive comments on smartphones and tablets by recording the respondent’s answers in their voices. The survey system's internet module and mobile module work together to create Web surveys optimized for smartphones' and tablets' small screens, including appropriately-sized text input boxes.
  • Application segment includes surveys in shopping centers, exit-polls, high profile categories, and mystery shopping. In shopping centers, CAPI methods allow interviewing respondents easily without checking any beforehand personal records. In exit polls, an extended target can be reached out without even complying with restrictions based on age or education. When the target is a high-profile professional figure, completing the interview can be a difficult task, but with the use of this method, it is easily achievable. CAPI surveys also allow mystery client to collect information distinctively by completing the questionnaire directly on the smartphone as if he/she had been texting someone.

Regional Segmentation Analysis: 

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. North America region dominated the global CAPI market with USD 3.11 Million in 2017 where as the Asia- Pacific region held the second dominant position in the market.

  • The North America region is dominating due to the high implementation of CAPI technique in various regions. The advancement in technology and increased industrialization has further paved the way for the growth of the market.
  • Asia- Pacific is a rapidly growing region as it is advanced in terms of development and adoption of innovative technologies.

 Global CAPI Market Competitive Analysis:

Key players in the CAPI market are Voxco Survey Tools, Askia - Software For Surveys, NIPO, Schlesinger Group, New Jersey, Varga Market Research Services, Inc., Confirmit, FocusVision, IntelliSurvey, Inc.

This study forecasts revenue growth at global, regional, and country levels from 2015 to 2025. Fior Market Research has segmented the global CAPI market by below-mentioned segments:

 

Global CAPI Market, By Type:

  • Video
  • Audio

Global CAPI Market, By Solutions:

  • Off-Line Surveys & Voice Capture
  • On-Line Mobile Surveys
  • Others

Global CAPI Market, By Application:

  • Surveys in Shopping Centres
  • Exit-Polls
  • High Profile Categories
  • Mystery Shopping

Global CAPI Market, By Regions:

  • North America
    • The U.S.
    • Canada
      • Mexico
  • Europe
    • Germany
    • France
    • Sweden
    • Netherlands
    • U.K.
    • Italy
    • Spain
    • Turkey
    • Switzerland
    • Belgium
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest of Asia-Pacific
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Rest of South America
  • The Middle East and Africa
    • Saudi Arabia
    • UAE
    • Egypt
    • Nigeria
    • South Africa
    • Rest of The Middle East and Africa

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1. Introduction
   1.1. Objectives of the Study
   1.2. Market Definition
   1.3. Research Scope
   1.4. Currency

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
   4.1. Porter’s Five Forces Analysis
   4.2. Value Chain Analysis
   4.3. Top Investment Pockets
        4.3.1. Market attractiveness analysis by Type
        4.3.2. Market attractiveness analysis by Solutions
        4.3.3. Market attractiveness analysis by Application
        4.3.4. Market attractiveness analysis by Region
   4.4. Industry Trends

5. Market Dynamics
   5.1. Market Evaluation
   5.2. Drivers
        5.2.1. Demand for CAPI is increasing as it is cost-effective in small-scale data collection situations
        5.2.2. Due to its high response rate and low refusal rates, this method can be used in similar interview situations
        5.2.3. The improvement in data quality also acts as a driver for the market
        5.2.4. CAPI is also used to check financial information during the interview and clarify whether figures relate to pounds or pence, thereby, leading to increase in adoption of this technology.
   5.3. Restraints
        5.3.1. Heavy cost is associated with the technique.
        5.3.2. Due to limited sample size and manual data entry, the growth of the market is highly obstructed
   5.4. Opportunities
        5.4.1. Advancement in technology and increase in job opportunities may lead to upsurge in the demand of CAPI
   5.5. Challenges
        5.5.1. Strong geographical constraint as CAPI is more adapted to reduced geographical areas.

6. Global CAPI Market Analysis and Forecast, By Type
   6.1. Segment Overview
   6.2. Video
   6.3. Audio

7. Global CAPI Market Analysis and Forecast, By Solutions
   7.1. Segment Overview
   7.2. Off-Line Surveys & Voice Capture
   7.3. On-Line Mobile Surveys
   7.4. Others

8. Global CAPI Market Analysis and Forecast, By Application
   8.1. Segment Overview
   8.2. Surveys in Shopping Centers
   8.3. Exit-Polls
   8.4. High Profile Categories
   8.5. Mystery Shopping

9. Global CAPI Market Analysis and Forecast, By Regional Analysis
   9.1. Segment Overview
   9.2. North America
        9.2.1. U.S.
        9.2.2. Canada
        9.2.3. Mexico
   9.3. Europe
        9.3.1. Germany
        9.3.2. France
        9.3.3. Sweden
        9.3.4. Netherlands
        9.3.5. U.K.
        9.3.6. Italy
        9.3.7. Spain
        9.3.8. Turkey
        9.3.9. Switzerland
        9.3.10. Belgium
        9.3.11. Rest of Europe
   9.4. Asia-Pacific
        9.4.1. Japan
        9.4.2. China
        9.4.3. India
        9.4.4. South Korea
        9.4.5. Australia
        9.4.6. Singapore
        9.4.7. Malaysia
        9.4.8. Thailand
        9.4.9. Indonesia
        9.4.10. Philippines
        9.4.11. Rest of Asia-Pacific
   9.5. South America
        9.5.1. Brazil
        9.5.2. Argentina
        9.5.3. Colombia
        9.5.4. Rest of South America
   9.6. Middle East and Africa
        9.6.1. Saudi Arabia
        9.6.2. UAE
        9.6.3. Egypt
        9.6.4. Nigeria
        9.6.5. South Africa
        9.6.6. Rest of  Middle East and Africa

10. Global CAPI Market-Competitive Landscape
   10.1. Overview
   10.2. Market Share of Key Players in the CAPI Market
        10.2.1. Global Company Market Share
        10.2.2. North America Company Market Share
        10.2.3. Europe Company Market Share
        10.2.4. APAC Company Market Share
   10.3. Competitive Situations and Trends
        10.3.1. Solutions Launches and Developments
        10.3.2. Partnerships, Collaborations, and Agreements
        10.3.3. Mergers & Acquisitions
        10.3.4. Expansions

11. Company Profiles
   11.1. Voxco Survey Tools
        11.1.1. Business Overview
        11.1.2. Company Snapshot
        11.1.3. Company Market Share Analysis
        11.1.4. Company Solutions Portfolio
        11.1.5. Recent Developments
        11.1.6. SWOT Analysis
   11.2. Askia - Software For Surveys
        11.2.1. Business Overview
        11.2.2. Company Snapshot
        11.2.3. Company Market Share Analysis
        11.2.4. Company Solutions Portfolio
        11.2.5. Recent Developments
        11.2.6. SWOT Analysis
   11.3. NIPO
        11.3.1. Business Overview
        11.3.2. Company Snapshot
        11.3.3. Company Market Share Analysis
        11.3.4. Company Solutions Portfolio
        11.3.5. Recent Developments
        11.3.6. SWOT Analysis
   11.4. Schlesinger Group, New Jersey
        11.4.1. Business Overview
        11.4.2. Company Snapshot
        11.4.3. Company Market Share Analysis
        11.4.4. Company Solutions Portfolio
        11.4.5. Recent Developments
        11.4.6. SWOT Analysis
   11.5. Varga Market Research Services, Inc.
        11.5.1. Business Overview
        11.5.2. Company Snapshot
        11.5.3. Company Market Share Analysis
        11.5.4. Company Solutions Portfolio
        11.5.5. Recent Developments
        11.5.6. SWOT Analysis
   11.6. Confirmit
        11.6.1. Business Overview
        11.6.2. Company Snapshot
        11.6.3. Company Market Share Analysis
        11.6.4. Company Solutions Portfolio
        11.6.5. Recent Developments
        11.6.6. SWOT Analysis
   11.7. FocusVision
        11.7.1. Business Overview
        11.7.2. Company Snapshot
        11.7.3. Company Market Share Analysis
        11.7.4. Company Solutions Portfolio
        11.7.5. Recent Developments
        11.7.6. SWOT Analysis
   11.8. IntelliSurvey, Inc.
        11.8.1. Business Overview
        11.8.2. Company Snapshot
        11.8.3. Company Market Share Analysis
        11.8.4. Company Solutions Portfolio
        11.8.5. Recent Developments
        11.8.6. SWOT Analysis
   11.9. Tripod Technology Corp
        11.9.1. Business Overview
        11.9.2. Company Snapshot
        11.9.3. Company Market Share Analysis
        11.9.4. Company Solutions Portfolio
        11.9.5. Recent Developments
        11.9.6. SWOT Analysis


List of Table
1. Global CAPI Market, By Type, 2015–2025 (USD Million)
2. Global Video CAPI Market, By Region, 2015–2025 (USD Million)
3. Global Audio CAPI Market, By Region, 2015–2025 (USD Million)
4. Global CAPI Market, By Solutions, 2015–2025 (USD Million)
5. Global Off-Line Surveys & Voice Capture CAPI Market, BY Region, 2015–2025 (USD Million)
6. Global On-Line Mobile Surveys CAPI Market, BY Region, 2015–2025 (USD Million)
7. Global Others CAPI Market, By Region, 2015–2025 (USD Million)
8. Global CAPI Market, By Application, 2015–2025 (USD Million) 
9. Global Surveys in Shopping Centres CAPI Market, By Region, 2015–2025 (USD Million)
10. Global Exit-Polls CAPI Market, By Region, 2015–2025 (USD Million) 
11. Global High Profile Categories CAPI Market, By Region, 2015–2025 (USD Million)
12. Global Mystery Shopping CAPI Market, By Region, 2015–2025 (USD Million)
13. Global CAPI Market, By Region, 2015–2025 (USD Million) 
14. North America CAPI Market, By Type, 2015–2025 (USD Million) 
15. North America CAPI Market, By Solutions, 2015–2025 (USD Million) 
16. North America CAPI Market, By Application, 2015–2025 (USD Million) 
17. U.S. CAPI Market, By Type, 2015–2025 (USD Million) 
18. U.S. CAPI Market, By Solutions, 2015–2025 (USD Million) 
19. U.S. CAPI Market, By Application, 2015–2025 (USD Million) 
20. Canada CAPI Market, By Type, 2015–2025 (USD Million) 
21. Canada CAPI Market, By Solutions, 2015–2025 (USD Million) 
22. Canada CAPI Market, By Application, 2015–2025 (USD Million) 
23. Mexico CAPI Market, By Type, 2015–2025 (USD Million) 
24. Mexico CAPI Market, By Solutions, 2015–2025 (USD Million) 
25. Mexico CAPI Market, By Application, 2015–2025 (USD Million) 
26. Europe CAPI Market, By Type, 2015–2025 (USD Million) 
27. Europe CAPI Market, By Solutions, 2015–2025 (USD Million) 
28. Europe CAPI Market, By Application, 2015–2025 (USD Million) 
29. Germany CAPI Market, By Type, 2015–2025 (USD Million) 
30. Germany CAPI Market, By Solutions, 2015–2025 (USD Million) 
31. Germany CAPI Market, By Application, 2015–2025 (USD Million) 
32. France CAPI Market, By Type, 2015–2025 (USD Million) 
33. France CAPI Market, By Solutions, 2015–2025 (USD Million) 
34. France CAPI Market, By Application, 2015–2025 (USD Million) 
35. Sweden CAPI Market, By Type, 2015–2025 (USD Million) 
36. Sweden CAPI Market, By Solutions, 2015–2025 (USD Million) 
37. Sweden CAPI Market, By Application, 2015–2025 (USD Million) 
38. Netherlands CAPI Market, By Type, 2015–2025 (USD Million) 
39. Netherlands CAPI Market, By Solutions, 2015–2025 (USD Million) 
40. Netherlands CAPI Market, By Application, 2015–2025 (USD Million) 
41. U.K. CAPI Market, By Type, 2015–2025 (USD Million) 
42. U.K. CAPI Market, By Solutions, 2015–2025 (USD Million) 
43. U.K. CAPI Market, By Application, 2015–2025 (USD Million) 
44. Italy CAPI Market, By Type, 2015–2025 (USD Million) 
45. Italy CAPI Market, By Solutions, 2015–2025 (USD Million) 
46. Italy CAPI Market, By Application, 2015–2025 (USD Million) 
47. Spain CAPI Market, By Type, 2015–2025 (USD Million) 
48. Spain CAPI Market, By Solutions, 2015–2025 (USD Million) 
49. Spain CAPI Market, By Application, 2015–2025 (USD Million) 
50. Turkey CAPI Market, By Type, 2015–2025 (USD Million) 
51. Turkey CAPI Market, By Solutions, 2015–2025 (USD Million) 
52. Turkey CAPI Market, By Application, 2015–2025 (USD Million) 
53. Switzerland CAPI Market, By Type, 2015–2025 (USD Million) 
54. Switzerland CAPI Market, By Solutions, 2015–2025 (USD Million) 
55. Switzerland CAPI Market, By Application, 2015–2025 (USD Million) 
56. Belgium CAPI Market, By Type, 2015–2025 (USD Million) 
57. Belgium CAPI Market, By Solutions, 2015–2025 (USD Million) 
58. Belgium CAPI Market, By Application, 2015–2025 (USD Million) 
59. Asia Pacific CAPI Market, By Type, 2015–2025 (USD Million) 
60. Asia Pacific CAPI Market, By Solutions, 2015–2025 (USD Million) 
61. Asia Pacific CAPI Market, By Application, 2015–2025 (USD Million) 
62. Japan CAPI Market, By Type, 2015–2025 (USD Million) 
63. Japan CAPI Market, By Solutions, 2015–2025 (USD Million) 
64. Japan CAPI Market, By Application, 2015–2025 (USD Million) 
65. China CAPI Market, By Type, 2015–2025 (USD Million) 
66. China CAPI Market, By Solutions, 2015–2025 (USD Million) 
67. China CAPI Market, By Application, 2015–2025 (USD Million) 
68. India CAPI Market, By Type, 2015–2025 (USD Million) 
69. India CAPI Market, By Solutions, 2015–2025 (USD Million) 
70. India CAPI Market, By Application, 2015–2025 (USD Million) 
71. South Korea CAPI Market, By Type, 2015–2025 (USD Million) 
72. South Korea CAPI Market, By Solutions, 2015–2025 (USD Million) 
73. South Korea CAPI Market, By Application, 2015–2025 (USD Million) 
74. Australia CAPI Market, By Type, 2015–2025 (USD Million) 
75. Australia CAPI Market, By Solutions, 2015–2025 (USD Million) 
76. Australia CAPI Market, By Application, 2015–2025 (USD Million) 
77. Singapore CAPI Market, By Type, 2015–2025 (USD Million) 
78. Singapore CAPI Market, By Solutions, 2015–2025 (USD Million) 
79. Singapore CAPI Market, By Application, 2015–2025 (USD Million) 
80. Malaysia CAPI Market, By Type, 2015–2025 (USD Million) 
81. Malaysia CAPI Market, By Solutions, 2015–2025 (USD Million) 
82. Malaysia CAPI Market, By Application, 2015–2025 (USD Million) 
83. Thailand CAPI Market, By Type, 2015–2025 (USD Million) 
84. Thailand CAPI Market, By Solutions, 2015–2025 (USD Million) 
85. Thailand CAPI Market, By Application, 2015–2025 (USD Million) 
86. Indonesia CAPI Market, By Type, 2015–2025 (USD Million) 
87. Indonesia CAPI Market, By Solutions, 2015–2025 (USD Million) 
88. Indonesia CAPI Market, By Application, 2015–2025 (USD Million) 
89. Philippines CAPI Market, By Type, 2015–2025 (USD Million) 
90. Philippines CAPI Market, By Solutions, 2015–2025 (USD Million) 
91. Philippines CAPI Market, By Application, 2015–2025 (USD Million) 
92. South America CAPI Market, By Type, 2015–2025 (USD Million) 
93. South America CAPI Market, By Solutions, 2015–2025 (USD Million) 
94. South America CAPI Market, By Application, 2015–2025 (USD Million) 
95. Brazil CAPI Market, By Type, 2015–2025 (USD Million) 
96. Brazil CAPI Market, By Solutions, 2015–2025 (USD Million) 
97. Brazil CAPI Market, By Application, 2015–2025 (USD Million) 
98. Argentina CAPI Market, By Type, 2015–2025 (USD Million) 
99. Argentina CAPI Market, By Solutions, 2015–2025 (USD Million) 
100. Argentina CAPI Market, By Application, 2015–2025 (USD Million) 
101. Colombia CAPI Market, By Type, 2015–2025 (USD Million) 
102. Colombia CAPI Market, By Solutions, 2015–2025 (USD Million) 
103. Colombia CAPI Market, By Application, 2015–2025 (USD Million) 
104. Middle East and Africa CAPI Market, By Type, 2015–2025 (USD Million) 
105. Middle East and Africa CAPI Market, By Solutions, 2015–2025 (USD Million) 
106. Middle East and Africa CAPI Market, By Application, 2015–2025 (USD Million) 
107. Saudi Arabia CAPI Market, By Type, 2015–2025 (USD Million) 
108. Saudi Arabia CAPI Market, By Solutions, 2015–2025 (USD Million) 
109. Saudi Arabia CAPI Market, By Application, 2015–2025 (USD Million) 
110. UAE CAPI Market, By Type, 2015–2025 (USD Million) 
111. UAE CAPI Market, By Solutions, 2015–2025 (USD Million) 
112. UAE CAPI Market, By Application, 2015–2025 (USD Million) 
113. Egypt CAPI Market, By Type, 2015–2025 (USD Million) 
114. Egypt CAPI Market, By Solutions, 2015–2025 (USD Million) 
115. Egypt CAPI Market, By Application, 2015–2025 (USD Million) 
116. Nigeria CAPI Market, By Type, 2015–2025 (USD Million) 
117. Nigeria CAPI Market, By Solutions, 2015–2025 (USD Million) 
118. Nigeria CAPI Market, By Application, 2015–2025 (USD Million)  
119. South Africa CAPI Market, By Type, 2015–2025 (USD Million) 
120. South Africa CAPI Market, By Solutions, 2015–2025 (USD Million) 
121. South Africa CAPI Market, By Application, 2015–2025 (USD Million) 

List of Figures 
1. Global CAPI Market Segmentation
2. CAPI Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis 
7. Value Chain Analysis 
8. Global CAPI Market attractiveness analysis by Type
9. Global CAPI Market attractiveness analysis by Solution
10. Global CAPI Market attractiveness analysis by Application
11. Global CAPI Market attractiveness analysis by Region
12. Global CAPI Market: Dynamics
13. Global CAPI Market Share by Type (2017 & 2025)
14. Global CAPI Market Share by Solution (2017 & 2025)
15. Global CAPI Market Share by Application (2017 & 2025)
16. Global CAPI Market Share by Region (2017 & 2025)
17. Global CAPI Market Share by Company (2018)



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