Health Insurance Market by Type (Hospitalization Insurance, Critical Illness Insurance, Income Protection Insurance, Medical Insurance), Service Provider (Private, Public), Network Provider (Health Maintenance Organization, Preferred Provider Organization, Exclusive Provider Organization, Others), Demographics (Minors, Adults, Senior Citizens), Time Period (Life Insurance, Term Insurance), Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2020 to 2027

  • Publish Date: Sep, 2020
  • Report ID: 418897
  • Category: Healthcare
  • Pages: 221
$4700

The health insurance market is expected to grow from USD 1465.8 billion in 2019 to USD 2021.62 billion by 2027, at a CAGR of 4.7% during the forecast period 2020-2027.

Insurance coverage that pays for medical, surgical, prescription drugs, dental expenses, and various other healthcare services is known as health insurance. Health insurance protects from unexpected and high medical costs. It can remunerate the insured for expenses incurred from injury or illness, or pay directly to the care provider. Health Insurance covers medical expenses associated with routine health examinations, inpatient & outpatient, specialist referral visits, prescription medications, and unanticipated injuries or diseases. Health insurance policy is often included in employer benefit package as a means of enticing quality employees. 

The factors driving the market are increased cost of healthcare services, high prevalence of lifestyle diseases, mandatory provisions of health insurance to the public and private sector, and increasing prevalence of chronic diseases like cancer, diabetes, and cardiovascular diseases. The exclusion of various expensive medical treatments from the policy and increased cost of healthcare insurance products will hamper market growth. The factors providing market growth opportunities are the introduction of advanced and innovative technology in health settings.

This study delivers a comprehensive analysis of type, service provider, network provider, demographics, time period, and region. The type segment includes hospitalization insurance, critical illness insurance, income protection insurance, and medical insurance. The medical insurance segment holds the largest market share, owing to the government's initiatives regarding women's health. The income protection insurance is expected to witness significant growth, owing to the protection benefits like overseas assistance, children benefits, elective surgery, and chronic injury or trauma. The service provider segment ids classified into private and public. The private segment holds the largest share in the market, as it protects families against unexpected medical issues. The public segment is expected to witness significant growth, owing to an increasing preference for public insurance as it is cost-effective and helps patients with out-of-pocket expenditures. On the basis of network providers, the market is classified into health maintenance organizations, preferred provider organizations, exclusive provider organizations, and others. Health maintenance organization (HMO) holds the largest market share, as patients have primary care physicians, reduced visits to hospitals, and reduces hospitalization costs. Preferred provider organization (PPO) is expected to witness significant growth due to well-managed healthcare plans that offer patients flexibility. Based on demographics, the market is segmented into minor, adults, and senior citizens. The minor segment holds the largest market share, as special health insurance policies are developed for children, and child health policies are available at lower costs. The adult’s health insurance segment is expected to witness significant growth due to the increasing prevalence of lifestyle diseases in the adult population. The time period segment includes life insurance and term insurance. The life insurance segment holds the largest market share, owing to the permanent coverage and guaranteed death benefits. Term insurance is anticipated to grow, owing to lower initial cost as compared to life insurance and high coverage level.

The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America holds the largest market share, owing to increasing awareness regarding the health insurance policies, high GDP, and availability of leading policy providers like Medicare in the U.S. The Asia-Pacific region is expected to witness significant growth due to the increasing prevalence of chronic diseases, and availability of cost-effective term insurance plans.

Some of the notable players in the market are Blue Cross Blue Shield Companies, Anthem Health Insurance, Wellcare and United Healthcare, Humana, Aetna, Kaiser Permanente, Highmark, HCSC, AXA Equitable Life Insurance Company, and Cigna. In September 2018, IRDAI approved Cigna Corporation to collaborate with the Manipal Group. This collaboration will increase sales of health policies.

Health Insurance Market Analysis and Forecast, Type

  • Hospitalization Insurance
  • Critical Illness Insurance
  • Income Protection Insurance
  • Medical Insurance

Health Insurance Market Analysis and Forecast, Service Provider

  • Private
  • Public

Health Insurance Market Analysis and Forecast, Network Provider

  • Health Maintenance Organization (HMO)
  • Preferred Provider Organization (PPO)
  • Exclusive Provider Organization (EPO)
  • Others

Health Insurance Market Analysis and Forecast, Demographics

  • Minors
  • Adults
  • Senior Citizens

Health Insurance Market Analysis and Forecast, Time Period

  • Life Insurance
  • Term Insurance

Health Insurance Market Analysis and Forecast, Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Sweden
    • Netherland
    • U.K.
    • Italy
    • Spain
    • Turkey
    • Switzerland
    • Belgium
    • Rest Of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest Of APAC
  • South America
    • Brazil
    • Argentina
    • Peru
    • Colombia
    • Rest Of South America
  • Middle East And Africa
    •  UAE
    •  Saudi Arabia
    •  Egypt
    •  Nigeria
    •  South Africa
    • Rest Of MEA

Report Description:

  • The base year for the study has been considered 2019, historic year 2017 and 2018, the forecast period considered is from 2020 to 2027.
  • The study delivers a comprehensive analysis of global market for all segments and region
  • The report offers in-depth analysis of driving factors, opportunities and restraints for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2020 to 2027.
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the market. This report incorporates the industry analysis which is focused on providing an extensive view of the market.
  • The study also includes attractiveness analysis of all segments and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunist for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews, product offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Service Provider
          4.3.3. Market Attractiveness Analysis By Network Provider
          4.3.4. Market Attractiveness Analysis By Demographics
          4.3.5. Market Attractiveness Analysis By Time Period
          4.3.6. Market Attractiveness Analysis By Region
    4.4. Industry Trends
5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increased cost of healthcare services
          5.2.2. High prevalence of lifestyle diseases
    5.3. Restraints
          5.3.1. Exclusion of various expensive medical treatments from the policy
    5.4. Opportunities
          5.4.1. Introduction of advanced and innovative technology in health settings
6. Global Health Insurance Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Hospitalization Insurance
    6.3. Critical Illness Insurance
    6.4. Income Protection Insurance
    6.5. Medical Insurance
7. Global Health Insurance Market Analysis and Forecast, By Service Provider
    7.1. Segment Overview
    7.2. Private Public
8. Global Health Insurance Market Analysis and Forecast, By Network Provider
    8.1. Segment Overview
    8.2. Health Maintenance Organization (HMO)
    8.3. Preferred Provider Organization (PPO)
    8.4. Exclusive Provider Organization (EPO)
    8.5. Others
9. Global Health Insurance Market Analysis and Forecast, By Demographics
    9.1. Segment Overview
    9.2. Minors
    9.3. Adults
    9.4. Senior Citizens
10. Global Health Insurance Market Analysis and Forecast, By Time Period
    10.1. Segment Overview
    10.2. Life Insurance
    10.3. Term Insurance
11. Global Health Insurance Market Analysis and Forecast, By Regional Analysis
    11.1. Segment Overview
    11.2. North America
          11.2.1. U.S.
          11.2.2. Canada
          11.2.3. Mexico
    11.3. Europe
          11.3.1. Germany
          11.3.2. France
          11.3.3. U.K.
          11.3.4. Italy
          11.3.5. Spain
    11.4. Asia-Pacific
          11.4.1. Japan
          11.4.2. China
          11.4.3. India
    11.5. South America
          11.5.1. Brazil
    11.6. Middle East and Africa
          11.6.1. UAE
          11.6.2. South Africa
12. Global Health Insurance Market-Competitive Landscape
    12.1. Overview
    12.2. Market Share of Key Players in Global Health Insurance Market
          12.2.1. Global Company Market Share
          12.2.2. North America Company Market Share
          12.2.3. Europe Company Market Share
          12.2.4. APAC Company Market Share
    12.3. Competitive Situations and Trends
          12.3.1. Material Launches and Developments
          12.3.2. Partnerships, Collaborations, and Agreements
          12.3.3. Mergers & Acquisitions
          12.3.4. Expansions
13. Company Profiles
    13.1. Blue Cross Blue Shield Companies
          13.1.1. Business Overview
          13.1.2. Company Snapshot
          13.1.3. Company Market Share Analysis
          13.1.4. Company Type Portfolio
          13.1.5. Recent Developments
          13.1.6. SWOT Analysis
    13.2. Anthem Health Insurance
          13.2.1. Business Overview
          13.2.2. Company Snapshot
          13.2.3. Company Market Share Analysis
          13.2.4. Company Type Portfolio
          13.2.5. Recent Developments
          13.2.6. SWOT Analysis
    13.3. Wellcare and United Healthcare
          13.3.1. Business Overview
          13.3.2. Company Snapshot
          13.3.3. Company Market Share Analysis
          13.3.4. Company Type Portfolio
          13.3.5. Recent Developments
          13.3.6. SWOT Analysis
    13.4. Humana
          13.4.1. Business Overview
          13.4.2. Company Snapshot
          13.4.3. Company Market Share Analysis
          13.4.4. Company Type Portfolio
          13.4.5. Recent Developments
          13.4.6. SWOT Analysis
    13.5. Aetna
          13.5.1. Business Overview
          13.5.2. Company Snapshot
          13.5.3. Company Market Share Analysis
          13.5.4. Company Type Portfolio
          13.5.5. Recent Developments
          13.5.6. SWOT Analysis
    13.6. Kaiser Permanente
          13.6.1. Business Overview
          13.6.2. Company Snapshot
          13.6.3. Company Market Share Analysis
          13.6.4. Company Type Portfolio
          13.6.5. Recent Developments
          13.6.6. SWOT Analysis
    13.7. Highmark
          13.7.1. Business Overview
          13.7.2. Company Snapshot
          13.7.3. Company Market Share Analysis
          13.7.4. Company Type Portfolio
          13.7.5. Recent Developments
          13.7.6. SWOT Analysis
    13.8. HCSC
          13.8.1. Business Overview
          13.8.2. Company Snapshot
          13.8.3. Company Market Share Analysis
          13.8.4. Company Type Portfolio
          13.8.5. Recent Developments
          13.8.6. SWOT Analysis
    13.9. AXA Equitable Life Insurance Company
          13.9.1. Business Overview
          13.9.2. Company Snapshot
          13.9.3. Company Market Share Analysis
          13.9.4. Company Type Portfolio
          13.9.5. Recent Developments
          13.9.6. SWOT Analysis
    13.10. Cigna Corporation
          13.10.1. Business Overview
          13.10.2. Company Snapshot
          13.10.3. Company Market Share Analysis
          13.10.4. Company Type Portfolio
          13.10.5. Recent Developments
          13.10.6. SWOT Analysis

List of Table

1. Global Health Insurance Market, By Type, 2019-2027 (USD Billion)

2. Global Hospitalization Insurance, Health Insurance Market, By Region, 2019-2027 (USD Billion)

3. Global Critical Illness Insurance, Health Insurance Market, By Region, 2019-2027 (USD Billion)

4. Global Income Protection Insurance, Health Insurance Market, By Region, 2019-2027 (USD Billion)

5. Global Medical Insurance, Health Insurance Market, By Region, 2019-2027 (USD Billion)

6. Global Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

7. Global Private, Health Insurance Market, By Region, 2019-2027 (USD Billion)

8. Global Public, Health Insurance Market, By Region, 2019-2027 (USD Billion)

9. Global Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

10. Global Health Maintenance Organization (HMO), Health Insurance Market, By Region, 2019-2027 (USD Billion)

11. Global Preferred Provider Organization (PPO), Health Insurance Market, By Region, 2019-2027 (USD Billion)

12. Global Exclusive Provider Organization (EPO), Health Insurance Market, By Region, 2019-2027 (USD Billion)

13. Global Others, Health Insurance Market, By Region, 2019-2027 (USD Billion)

14. Global Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

15. Global Minors, Health Insurance Market, By Region, 2019-2027 (USD Billion)

16. Global Adults, Health Insurance Market, By Region, 2019-2027 (USD Billion)

17. Global Senior Citizens, Health Insurance Market, By Region, 2019-2027 (USD Billion)

18. Global Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

19. Global Life Insurance, Health Insurance Market, By Region, 2019-2027 (USD Billion)

20. Global Term Insurance, Health Insurance Market, By Region, 2019-2027 (USD Billion)

21. North America Health Insurance Market, By Type, 2019-2027 (USD Billion)

22. North America Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

23. North America Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

24. North America Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

25. North America Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

26. U.S. Health Insurance Market, By Type, 2019-2027 (USD Billion) 

27. U.S. Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

28. U.S. Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

29. U.S. Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

30. U.S. Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

31. Canada Health Insurance Market, By Type, 2019-2027 (USD Billion)

32. Canada Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

33. Canada Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

34. Canada Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

35. Canada Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

36. Mexico Health Insurance Market, By Type, 2019-2027 (USD Billion)

37. Mexico Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

38. Mexico Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

39. Mexico Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

40. Mexico Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

41. Europe Health Insurance Market, By Type, 2019-2027 (USD Billion)

42. Europe Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

43. Europe Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

44. Europe Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

45. Europe Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

46. Germany Health Insurance Market, By Type, 2019-2027 (USD Billion)

47. Germany Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

48. Germany Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

49. Germany Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

50. Germany Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

51. France Health Insurance Market, By Type, 2019-2027 (USD Billion)

52. France Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

53. France Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

54. France Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

55. France Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

56. U.K. Health Insurance Market, By Type, 2019-2027 (USD Billion)

57. U.K. Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

58. U.K. Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

59. U.K. Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

60. U.K. Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

61. Italy Health Insurance Market, By Type, 2019-2027 (USD Billion)

62. Italy Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

63. Italy Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

64. Italy Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

65. Italy Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

66. Spain Health Insurance Market, By Type, 2019-2027 (USD Billion)

67. Spain Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

68. Spain Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

69. Spain Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

70. Spain Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

71. Asia Pacific Health Insurance Market, By Type, 2019-2027 (USD Billion)

72. Asia Pacific Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

73. Asia Pacific Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

74. Asia Pacific Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

75. Asia Pacific Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

76. Japan Health Insurance Market, By Type, 2019-2027 (USD Billion)

77. Japan Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

78. Japan Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

79. Japan Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

80. Japan Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

81. China Health Insurance Market, By Type, 2019-2027 (USD Billion)

82. China Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

83. China Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

84. China Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

85. China Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

86. India Health Insurance Market, By Type, 2019-2027 (USD Billion)

87. India Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

88. India Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

89. India Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

90. India Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

91. South America Health Insurance Market, By Type, 2019-2027 (USD Billion)

92. South America Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

93. South America Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

94. South America Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

95. South America Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

96. Brazil Health Insurance Market, By Type, 2019-2027 (USD Billion)

97. Brazil Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

98. Brazil Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

99. Brazil Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

100. Brazil Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

101. Middle East and Africa Health Insurance Market, By Type, 2019-2027 (USD Billion)

102. Middle East and Africa Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

103. Middle East and Africa Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

104. Middle East and Africa Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

105. Middle East and Africa Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

106. UAE Health Insurance Market, By Type, 2019-2027 (USD Billion)

107. UAE Health Insurance Market, By Service Provider, 2019-2027 (USD Billion)

108. UAE Health Insurance Market, By Network Provider, 2019-2027 (USD Billion)

109. UAE Health Insurance Market, By Demographics, 2019-2027 (USD Billion)

110. UAE Health Insurance Market, By Time Period, 2019-2027 (USD Billion)

111. South Africa Health Insurance Market, By Type, 2019-2027 (USD Billion)

112. South Africa Health Insurance Market, By Service Provider, 2019-2027 (USD Billion) 

113. South Africa Health Insurance Market, By Network Provider, 2019-2027 (USD Billion) 

114. South Africa Health Insurance Market, By Demographics, 2019-2027 (USD Billion) 

115. South Africa Health Insurance Market, By Time Period, 2019-2027 (USD Billion) 

List of Figures 

1. Global Health Insurance Market Segmentation

2. Global Health Insurance Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Health Insurance Market Attractiveness Analysis By Type

9. Global Health Insurance Market Attractiveness Analysis By Service Provider

10. Global Health Insurance Market Attractiveness Analysis By Network Provider

11. Global Health Insurance Market Attractiveness Analysis By Demographics

12. Global Health Insurance Market Attractiveness Analysis By Time Period

13. Global Health Insurance Market Attractiveness Analysis By Region

14. Global Health Insurance Market: Dynamics

15. Global Health Insurance Market Share by Type(2020 & 2027)

16. Global Health Insurance Market Share by Service Provider (2020 & 2027)

17. Global Health Insurance Market Share by Network Provider (2020 & 2027)

18. Global Health Insurance Market Share by Demographics (2020 & 2027)

19. Global Health Insurance Market Share by Time Period (2020 & 2027)

20. Global Health Insurance Market Share by Regions (2020 & 2027)

21. Global Health Insurance Market Share by Company (2019)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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