Loyalty Management Market by Type (Customer Loyalty, Customer Retention, Channel Loyalty), Organization Size (SMEs, Large Enterprise), Deployment Type (On-premise, Cloud), Application (Mobile, Web), Vertical (Aviation, BFSI, Automotive, Retail and Consumer Goods, Hospitality, Media and Entertainment, Others), Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2020 to 2027

$4700

The loyalty management market is expected to grow from USD 6.54 billion in 2019 to USD 25.26 billion by 2027, at a CAGR of 16.2% during the forecast period 2020-2027.

Designing rewards to consumers for past purchases and also provide them with incentives with an objective to make a future purchase is known as loyalty management. This reward program is aimed at providing strong value to the customer, followed by cross selling and retention, and improved customer penetration. Loyalty management includes various value parameters like redemption thresholds, redemption options, and earns rates. The loyalty management system consists of operational parameters that include funding options, program design, and transaction types. Organizations are strongly making a shift towards the adoption of loyalty solutions to gain repetitive sales for brands. 

The factors driving the market are growing importance of customer insights to product the customer intents, increasing adoption of omni-channel and multi-channel programs, growing need for competitive differentiation, and technological advancements. Lack of stringent regulations hampers market growth. Increasing investment in loyalty system technology, and rising application of big data and machine learning provides market growth opportunities. Lack of awareness of the benefits of loyalty programs challenges market growth.

This study delivers a comprehensive analysis of type, organization size, deployment type, operator, application, vertical, and region. The type segment includes customer loyalty, customer retention, and channel loyalty. The customer loyalty segment holds the largest share, owing to growing competition among the brands and product offerings. The organization size segment includes SMEs and large enterprises. The SMEs segment holds the largest market share, owing to economic growth and employment generation. B2B loyalty reward programs increase customer retention and encourage SMEs to adopt various management platforms. The deployment type segment includes on-premise and cloud. The cloud segment dominates the market, owing to the growing need for real-time and automated solutions to increase the demand for the cloud deployment model. The application segment includes mobile and web. The mobile segment holds the largest share due to the rapid usage of mobile apps, and an increasing number of customers want everything accessible through their smartphones. Based on vertical, the market is segmented into aviation, BFSI, automotive, retail and consumer goods, hospitality, media and entertainment, others. The retail and consumer goods segment holds the largest share, owing to maintaining brand loyalty, improving repetitive purchase, and adopting various advanced loyalty programs.

The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America holds the largest market share, owing to the adoption of various advanced instruments in data analytics and real-time reporting, and incorporating advanced technologies like AI and machine learning. The region consists of developed economies like the US and Canada. Europe is expected to witness significant growth, owing to product discounts, shipping discounts, and offers by European business to customers. In the region, Italy, France, Spain, and Belgium have adopted personalized loyalty management platforms. The market in the Asia-Pacific region is witnessing significant growth in China, owing to growing competition and penetration of leading brands and the adoption of loyalty platforms across the region.

Some of the notable players in the market are Bond Brand Loyalty, ICF Next¸ Kobie Marketing, Capillary, Apex Loyalty, Brierley+Partners, Epsilon, Hashtag Loyalty, Aimia, FiveStars, Paystone, Yotpo, Comarch, Kangaroo, Oracle, Smile.io, Merkle, Maritz Motivation, SailPlay, Apptivo, Annex cloud, Loyalty Gator, Lacek, LoyaltyLion, TIBCO, and SpotOn.

In October 2019, Bond Brand Loyalty launched an XO lab that comprised a multi-disciplinary team of automation specialties, strategy management experts, and data scientists to deliver personalized loyalty programs to clients.

Loyalty Management Market Analysis and Forecast, Type

  • Customer Loyalty
  • Customer Retention
  • Channel Loyalty

Loyalty Management Market Analysis and Forecast, Organization Size

  • SMEs
  • Large Enterprise

Loyalty Management Market Analysis and Forecast, Deployment Type

  • On-premise
  • Cloud

Loyalty Management Market Analysis and Forecast, Application

  • Mobile
  • Web

Loyalty Management Market Analysis and Forecast, Vertical

  • Aviation
  • BFSI
  • Automotive
  • Retail and Consumer Goods
  • Hospitality
  • Media and Entertainment
  • Others

Loyalty Management Market Analysis and Forecast, Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Sweden
    • Netherland
    • U.K.
    • Italy
    • Spain
    • Turkey
    • Switzerland
    • Belgium
    • Rest Of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest Of APAC
  • South America
    • Brazil
    • Argentina
    • Peru
    • Colombia
    • Rest Of South America
  • Middle East And Africa
    •  UAE
    •  Saudi Arabia
    •  Egypt
    •  Nigeria
    •  South Africa
    • Rest Of MEA

Report Description:

  • The base year for the study has been considered 2019, historic year 2017 and 2018, the forecast period considered is from 2020 to 2027.
  • The study delivers a comprehensive analysis of global market for all segments and region
  • The report offers in-depth analysis of driving factors, opportunities and restraints for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2020 to 2027.
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the market. This report incorporates the industry analysis which is focused on providing an extensive view of the market.
  • The study also includes attractiveness analysis of all segments and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunist for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews, product offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Organization Size
          4.3.3. Market Attractiveness Analysis By Deployment Type
          4.3.4. Market Attractiveness Analysis By Application
          4.3.5. Market Attractiveness Analysis By Mobility
          4.3.6. Market Attractiveness Analysis By Region
    4.4. Industry Trends
5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing adoption of omni-channel and multi-channel programs
    5.3. Restraints
          5.3.1. Lack of knowledge about loyalty programs
    5.4. Opportunities
          5.4.1. Rising application of big data and machine learning
6. Global Loyalty Management Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Customer Loyalty
    6.3. Customer Retention
    6.4. Channel Loyalty
7. Global Loyalty Management Market Analysis and Forecast, By Organization Size
    7.1. Segment Overview
    7.2. SMEs
    7.3. Large Enterprise
8. Global Loyalty Management Market Analysis and Forecast, By Deployment Type
    8.1. Segment Overview
    8.2. On-premise
    8.3. Cloud
9. Global Loyalty Management Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Mobile
    9.3. Web
10. Global Loyalty Management Market Analysis and Forecast, By Vertical
    10.1. Segment Overview
    10.2. Aviation
    10.3. BFSI
    10.4. Automotive
    10.5. Retail and Consumer Goods
    10.6. Hospitality
    10.7. Media and Entertainment
    10.8. Others
11. Global Loyalty Management Market Analysis and Forecast, By Regional Analysis
    11.1. Segment Overview
    11.2. North America
          11.2.1. U.S.
          11.2.2. Canada
          11.2.3. Mexico
    11.3. Europe
          11.3.1. Germany
          11.3.2. France
          11.3.3. U.K.
          11.3.4. Italy
          11.3.5. Spain
    11.4. Asia-Pacific
          11.4.1. Japan
          11.4.2. China
          11.4.3. India
    11.5. South America
          11.5.1. Brazil
    11.6. Middle East and Africa
          11.6.1. UAE
          11.6.2. South Africa
12. Global Loyalty Management Market-Competitive Landscape
    12.1. Overview
    12.2. Market Share of Key Players in Global Loyalty Management Market
          12.2.1. Global Company Market Share
          12.2.2. North America Company Market Share
          12.2.3. Europe Company Market Share
          12.2.4. APAC Company Market Share
    12.3. Competitive Situations and Trends
          12.3.1. Applications, Launches, and Developments
          12.3.2. Partnerships Collaborations and Agreements
          12.3.3. Mergers & Acquisitions
          12.3.4. Expansions
13. Company Profiles
    13.1. Bond Brand Loyalty
          13.1.1. Business Overview
          13.1.2. Company Snapshot
          13.1.3. Company Market Share Analysis
          13.1.4. Company Product Portfolio
          13.1.5. Recent Developments
          13.1.6. SWOT Analysis
    13.2. ICF Next
          13.2.1. Business Overview
          13.2.2. Company Snapshot
          13.2.3. Company Market Share Analysis
          13.2.4. Company Product Portfolio
          13.2.5. Recent Developments
          13.2.6. SWOT Analysis
    13.3. Kobie Marketing
          13.3.1. Business Overview
          13.3.2. Company Snapshot
          13.3.3. Company Market Share Analysis
          13.3.4. Company Product Portfolio
          13.3.5. Recent Developments
          13.3.6. SWOT Analysis
    13.4. Capillaru
          13.4.1. Business Overview
          13.4.2. Company Snapshot
          13.4.3. Company Market Share Analysis
          13.4.4. Company Product Portfolio
          13.4.5. Recent Developments
          13.4.6. SWOT Analysis
    13.5. Kangaroo
          13.5.1. Business Overview
          13.5.2. Company Snapshot
          13.5.3. Company Market Share Analysis
          13.5.4. Company Product Portfolio
          13.5.5. Recent Developments
          13.5.6. SWOT Analysis
    13.6. Oracle
          13.6.1. Business Overview
          13.6.2. Company Snapshot
          13.6.3. Company Market Share Analysis
          13.6.4. Company Product Portfolio
          13.6.5. Recent Developments
          13.6.6. SWOT Analysis
    13.7. Smile.io
          13.7.1. Business Overview
          13.7.2. Company Snapshot
          13.7.3. Company Market Share Analysis
          13.7.4. Company Product Portfolio
          13.7.5. Recent Developments
          13.7.6. SWOT Analysis
    13.8. Merkle
          13.8.1. Business Overview
          13.8.2. Company Snapshot
          13.8.3. Company Market Share Analysis
          13.8.4. Company Product Portfolio
          13.8.5. Recent Developments
          13.8.6. SWOT Analysis
    13.9. Apex Loyalty
          13.9.1. Business Overview
          13.9.2. Company Snapshot
          13.9.3. Company Market Share Analysis
          13.9.4. Company Product Portfolio
          13.9.5. Recent Developments
          13.9.6. SWOT Analysis
    13.10. Brierley+Partners
          13.10.1. Business Overview
          13.10.2. Company Snapshot
          13.10.3. Company Market Share Analysis
          13.10.4. Company Product Portfolio
          13.10.5. Recent Developments
          13.10.6. SWOT Analysis
    13.11. Epsilon
          13.11.1. Business Overview
          13.11.2. Company Snapshot
          13.11.3. Company Market Share Analysis
          13.11.4. Company Product Portfolio
          13.11.5. Recent Developments
          13.11.6. SWOT Analysis
    13.12. Hashtag Loyalty
          13.12.1. Business Overview
          13.12.2. Company Snapshot
          13.12.3. Company Market Share Analysis
          13.12.4. Company Product Portfolio
          13.12.5. Recent Developments
          13.12.6. SWOT Analysis
    13.13. Aimia
          13.13.1. Business Overview
          13.13.2. Company Snapshot
          13.13.3. Company Market Share Analysis
          13.13.4. Company Product Portfolio
          13.13.5. Recent Developments
          13.13.6. SWOT Analysis
    13.14. FiveStars
          13.14.1. Business Overview
          13.14.2. Company Snapshot
          13.14.3. Company Market Share Analysis
          13.14.4. Company Product Portfolio
          13.14.5. Recent Developments
          13.14.6. SWOT Analysis
    13.15. Paystone
          13.15.1. Business Overview
          13.15.2. Company Snapshot
          13.15.3. Company Market Share Analysis
          13.15.4. Company Product Portfolio
          13.15.5. Recent Developments
          13.15.6. SWOT Analysis
    13.16. Yotpo
          13.16.1. Business Overview
          13.16.2. Company Snapshot
          13.16.3. Company Market Share Analysis
          13.16.4. Company Product Portfolio
          13.16.5. Recent Developments
          13.16.6. SWOT Analysis
    13.17. Comarch
          13.17.1. Business Overview
          13.17.2. Company Snapshot
          13.17.3. Company Market Share Analysis
          13.17.4. Company Product Portfolio
          13.17.5. Recent Developments
          13.17.6. SWOT Analysis
    13.18. Maritz Motivation
          13.18.1. Business Overview
          13.18.2. Company Snapshot
          13.18.3. Company Market Share Analysis
          13.18.4. Company Product Portfolio
          13.18.5. Recent Developments
          13.18.6. SWOT Analysis
    13.19. SailPlay
          13.19.1. Business Overview
          13.19.2. Company Snapshot
          13.19.3. Company Market Share Analysis
          13.19.4. Company Product Portfolio
          13.19.5. Recent Developments
          13.19.6. SWOT Analysis
    13.20. Apptivo
          13.20.1. Business Overview
          13.20.2. Company Snapshot
          13.20.3. Company Market Share Analysis
          13.20.4. Company Product Portfolio
          13.20.5. Recent Developments
          13.20.6. SWOT Analysis
    13.21. Annex cloud
          13.21.1. Business Overview
          13.21.2. Company Snapshot
          13.21.3. Company Market Share Analysis
          13.21.4. Company Product Portfolio
          13.21.5. Recent Developments
          13.21.6. SWOT Analysis
    13.22. Loyalty Gator
          13.22.1. Business Overview
          13.22.2. Company Snapshot
          13.22.3. Company Market Share Analysis
          13.22.4. Company Product Portfolio
          13.22.5. Recent Developments
          13.22.6. SWOT Analysis
    13.23. Lacek
          13.23.1. Business Overview
          13.23.2. Company Snapshot
          13.23.3. Company Market Share Analysis
          13.23.4. Company Product Portfolio
          13.23.5. Recent Developments
          13.23.6. SWOT Analysis
    13.24. LoyaltyLion
          13.24.1. Business Overview
          13.24.2. Company Snapshot
          13.24.3. Company Market Share Analysis
          13.24.4. Company Product Portfolio
          13.24.5. Recent Developments
          13.24.6. SWOT Analysis
    13.25. TIBCO
          13.25.1. Business Overview
          13.25.2. Company Snapshot
          13.25.3. Company Market Share Analysis
          13.25.4. Company Product Portfolio
          13.25.5. Recent Developments
          13.25.6. SWOT Analysis
    13.26. SpotOn
          13.26.1. Business Overview
          13.26.2. Company Snapshot
          13.26.3. Company Market Share Analysis
          13.26.4. Company Product Portfolio
          13.26.5. Recent Developments
          13.26.6. SWOT Analysis

List of Table

1. Global Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

2. Global Customer Loyalty, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

3. Global Customer Retention, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

4. Global Channel Loyalty, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

5. Global Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

6. Global SMEs, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

7. Global Large Enterprise, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

8. Global Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

9. Global On-premise, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

10. Global Cloud, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

11. Global Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units) 

12. Global Mobile, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

13. Global Web, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

14. Global Loyalty Management Market, By Vertical, 2019-2027 (USD Billion)(K Units) 

15. Global Aviation, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

16. Global BFSI, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

17. Global Automotive, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

18. Global Retail and Consumer Goods, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

19. Global Hospitality, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

20. Global Media and Entertainment, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

21. Global Others, Loyalty Management Market, By Region, 2019-2027 (USD Billion)(K Units) 

22. North America Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units)

23. North America Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

24. North America Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

25. North America Loyalty Management Market, By Application 2019-2027 (USD Billion)(K Units) 

26. North America Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

27. U.S. Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

28. U.S. Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

29. U.S. Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

30. U.S. Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units) 

31. U.S. Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

32. Canada Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

33. Canada Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

34. Canada Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

35. Canada Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units) 

36. Canada Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

37. Mexico Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

38. Mexico Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units)

39. Mexico Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units)

40. Mexico Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units)

41. Mexico Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

42. Europe Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

43. Europe Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

44. Europe Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

45. Europe Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units) 

46. Europe Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

47. Germany Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units)

48. Germany Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

49. Germany Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

50. Germany Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units) 

51. Germany Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

52. France Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

53. France Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

54. France Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

55. France Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units) 

56. France Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

57. U.K. Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

58. U.K. Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

59. U.K. Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

60. U.K. Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units) 

61. U.K. Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

62. Italy Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

63. Italy Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

64. Italy Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

65. Italy Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units) 

66. Italy Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

67. Spain Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

68. Spain Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units)

69. Spain Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units)

70. Spain Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units)

71. Spain Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

72. Asia Pacific Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

73. Asia Pacific Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units)

74. Asia Pacific Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units)

75. Asia Pacific Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units)

76. Asia Pacific Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

77. Japan Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units)

78. Japan Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units)  

79. Japan Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units)

80. Japan Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units)

81. Japan Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

82. China Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

83. China Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

84. China Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

85. China Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units) 

86. China Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

87. India Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

88. India Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

89. India Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

90. India Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units) 

91. India Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

92. South America Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

93. South America Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

94. South America Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

95. South America Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units) 

96. South America Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

97. Brazil Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

98. Brazil Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

99. Brazil Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

100. Brazil Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units) 

101. Brazil Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

102. Middle East and Africa Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

103. Middle East and Africa Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

104. Middle East and Africa Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

105. Middle East and Africa Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units) 

106. Middle East and Africa Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

107. UAE Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

108. UAE Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

109. UAE Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

110. UAE Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units) 

111. UAE Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

112. South Africa Loyalty Management Market, By Type, 2019-2027 (USD Billion)(K Units) 

113. South Africa Loyalty Management Market, By Organization Size, 2019-2027 (USD Billion)(K Units) 

114. South Africa Loyalty Management Market, By Deployment Type, 2019-2027 (USD Billion)(K Units) 

115. South Africa Loyalty Management Market, By Application, 2019-2027 (USD Billion)(K Units) 

116. South Africa Loyalty Management Market, By Vertical2019-2027 (USD Billion)(K Units) 

List of Figures 

1. Global Loyalty Management Market Segmentation

2. Global Loyalty Management Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Loyalty Management Market Attractiveness Analysis By Type

9. Global Loyalty Management Market Attractiveness Analysis By Organization Size

10. Global Loyalty Management Market Attractiveness Analysis By Deployment Type

11. Global Loyalty Management Market Attractiveness Analysis By Application

12. Global Loyalty Management Market Attractiveness Analysis By Vertical

13. Global Loyalty Management Market Attractiveness Analysis By Region

14. Global Loyalty Management Market: Dynamics

15. Global Loyalty Management Market Share by Type (2020 & 2027)

16. Global Loyalty Management Market Share by Organization Size (2020 & 2027)

17. Global Loyalty Management Market Share by Deployment Type (2020 & 2027)

18. Global Loyalty Management Market Share by Application (2020 & 2027)

19. Global Loyalty Management Market Share by Vertical(2020 & 2027)

20. Global Loyalty Management Market Share by Regions (2020 & 2027)

21. Global Loyalty Management Market Share by Company (2019)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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Testimonials

Hi John,
Thanks for the report. We've been going through it and see some good data on the market and players. –

Kennedy Brown
Health Technology Innovation
United States

Hi Rahul,
Thank You for the report it is good and beneficial for me.
Thank You in Advance

Mika Salomäki

Dear Siddhartha,
Thank you for your fast reply. The report arrived safe and sound, evrything looks all right.
Thank you very much for your assitance and I will be looking forward to another opportunity for cooperation.

ONDŘEJ ŠUPKA
Analytics Department
ČESKÁ ZBROJOVKA A.S.

Dear Siddhartha,
The report looks good, and we believe the material mix is more realistic now. It is good to know you report “Net” Manufacturing Selling Price, as that can make a difference in how we view the numbers. The reports were great and we appreciate your working with us.
Thanks for all your help!

Karen Richwine
Director Marketing Operations
The AMES Companies, Inc.

Hi Siddhartha-san,
Many thanks for sending trade map with final report.
Best regards,

Atsushi Kaneko
Maritime Business Sect.
Aviation & Maritime Business Dept.
Sumitomo Mitsui Finance and Leasing Co.,Ltd

Hello Sapna,
Thanks for the report. We've been going through it and see some good data on the market and players.

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