Outdoor Video Walls Market by End User (LCD, LED, DLP), Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2019 to 2026

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Global outdoor video walls market is expected to reach to USD xx Million by 2026 at a CAGR of xx% during the forecast period from 2019-2026. Increasing preference for outdoor ads over traditional ads and long life cycle of outdoor video walls are the two factors affecting the demand of the market.

Market Overview:

A video wall is defined as a special multi-monitor setup which consists of multiple computer monitors, video projectors, or television sets tiled together contiguously or overlapped in order to form one large screen. They are designed in such a way that it delivers the ultimate outdoor advertising experience. Brilliant image quality, the highest resolutions, and the latest graphics capabilities has made the LED Billboard display the talk of the town. Outdoor ads help any product or business reach a large number of audiences. These types of ads engage numerous audiences, including potential customers, which can be difficult to reach with traditional advertising media.

Report Description:

  • The base year for the study has been considered 2018, historic year 2017 and 2017, the forecast period considered is from 2019 to 2026. The outdoor video walls market is analysed on the basis of value (USD Million) and volume (Thousand Units).
  • The study delivers a comprehensive analysis of global outdoor video walls market by end user and regions.
  • The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2018 to 2026.
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the global outdoor video walls market. This report incorporates the industry analysis which is focused on providing an extensive view of the outdoor video walls market.
  • The study also includes attractiveness analysis of end user and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the outdoor video walls market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

Market Dynamics:

Drivers:

  • Increasing preference for outdoor ads over traditional ads
  • Long life cycle of outdoor video walls.

Restraints:                                                                                                                

  • High capital cost of manufacturing and low profit.

Opportunities:

  • The growing popularity of outdoor ads will fuel the sales of outdoor video walls during the forecast period.

Challenges:

  • The long life cycle of outdoor video walls hinders the growth of the global outdoor video walls market

Global Outdoor Video Walls Market Key Findings:

All the segments have been analysed on global, regional and country basis. The study includes the analysis of more than 30 countries for each segment.

Segmentation Analysis:

The outdoor video walls market is segmented on the basis of end user                                                          

  • The end user segment is segmented into LCD, LED and DLP. The LED segment is dominating the market in 2018. Outdoor LED video walls are designed using DIP technology, which makes them suitable for any weather. Having high vibrancy and visibility, the content on the LED Video Wall can be visible from far off distance even during day and night. From providing vital informational messages or streaming live events, to promoting and marketing your brand, it’s easy to grasp why video walls are gaining in popularity at such an exponential rate.

Regional Segmentation Analysis:

The regions analysed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. Asia Pacific region dominated the global outdoor video walls market in 2018 where as the North America region is growing rapidly in the market.

  • North America is dominating the market due to various applications, such as the indoor, outdoor, menu board, and billboard video wall advertisements, are showing impressive growth in the video wall market.
  • The Asia Pacific region is anticipated to grow rapidly due to the growing demand for the advanced display technologies and the rising implementation of video walls in the government and educational applications are motivating companies to launch video wall display products in this region.

Global Outdoor Video Walls Market Competitive Analysis:

Key players in the outdoor video walls market are Barco, Delta Electronics Inc., LG Electronics, Mitsubishi Electric Corporation, Samsung Electronics Co. Ltd. For instance, NEC boosts high-end LED display portfolio with acquisition. The acquisition of German manufacturer Squadrat comes as market demand for large digital canvasses and is rapidly growing across all major display technologies.

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This study forecasts revenue and volume growth at global, regional, and country levels from 2016 to 2026. Fior Market Research has segmented the global outdoor video walls market on the basis of below mentioned segments:

Global Outdoor Video Walls Market, By End User:

  • LCD
  • LED
  • DLP

 Global Outdoor Video Walls Market, By Regions:

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • Sweden
  • Netherlands
  • U.K.
  • Italy
  • Spain
  • Turkey
  • Switzerland
  • Belgium
  • Rest of Europe
  • Asia-Pacific
  • Japan
  • China
  • India
  • South Korea
  • Australia
  • Singapore
  • Malaysia
  • Thailand
  • Indonesia
  • Philippines
  • Rest of Asia-Pacific
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Rest of South America
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Nigeria
  • South Africa
  • Rest of  Middle East and Africa

1. Introduction
   1.1. Objectives of the Study
   1.2. Market Definition
   1.3. Research Scope
   1.4. Currency

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
   4.1. Porter’s Five Forces Analysis
   4.2. Value Chain Analysis
   4.3. Top Investment Pockets
        4.3.1. Market attractiveness analysis by End User
        4.3.2. Market attractiveness analysis by Region
   4.4. Industry Trends

5. Market Dynamics
   5.1. Market Evaluation
   5.2. Drivers
        5.2.1. Increasing preference for outdoor ads over traditional ads
        5.2.2. Long life cycle of outdoor video walls.
   5.3. Restraints
        5.3.1. High capital cost of manufacturing and low profit
   5.4. Opportunities
        5.4.1. The growing popularity of outdoor ads will fuel the sales of outdoor video walls during the forecast period.
   5.5. Challenges
        5.5.1. The long life cycle of outdoor video walls hinders the growth of the global outdoor video walls market

6. Global Outdoor Video Walls Market Analysis and Forecast, By End User
   6.1. Segment Overview
   6.2. LCD
   6.3. LED
   6.4. DLP

7. Global Outdoor Video Walls Market Analysis and Forecast, By Regional Analysis
   7.1. Segment Overview
   7.2. North America
        7.2.1. U.S.
        7.2.2. Canada
        7.2.3. Mexico
   7.3. Europe
        7.3.1. Germany
        7.3.2. France
        7.3.3. Sweden
        7.3.4. Netherlands
        7.3.5. U.K.
        7.3.6. Italy
        7.3.7. Spain
        7.3.8. Turkey
        7.3.9. Switzerland
        7.3.10. Belgium
        7.3.11. Rest of Europe
   7.4. Asia-Pacific
        7.4.1. Japan
        7.4.2. China
        7.4.3. India
        7.4.4. South Korea
        7.4.5. Australia
        7.4.6. Singapore
        7.4.7. Malaysia
        7.4.8. Thailand
        7.4.9. Indonesia
        7.4.10. Philippines
        7.4.11. Rest of Asia-Pacific
   7.5. South America
        7.5.1. Brazil
        7.5.2. Argentina
        7.5.3. Colombia
        7.5.4. Rest of South America
   7.6. Middle East and Africa
        7.6.1. Saudi Arabia
        7.6.2. UAE
        7.6.3. Egypt
        7.6.4. Nigeria
        7.6.5. South Africa
        7.6.6. Rest of  Middle East and Africa

8. Global Outdoor Video Walls Market-Competitive Landscape
   8.1. Overview
   8.2. Market Share of Key Players in the Outdoor Video Walls Market
        8.2.1. Global Company Market Share
        8.2.2. North America Company Market Share
        8.2.3. Europe Company Market Share
        8.2.4. APAC Company Market Share
   8.3. Competitive Situations and Trends
        8.3.1. Product Launches and Developments
        8.3.2. Partnerships, Collaborations, and Agreements
        8.3.3. Mergers & Acquisitions
        8.3.4. Expansions

9. Company Profiles
   9.1. Barco
        9.1.1. Business Overview
        9.1.2. Company Snapshot
        9.1.3. Company Market Share Analysis
        9.1.4. Company Product Portfolio
        9.1.5. Recent Developments
        9.1.6. SWOT Analysis
   9.2. Delta Electronics Inc.
        9.2.1. Business Overview
        9.2.2. Company Snapshot
        9.2.3. Company Market Share Analysis
        9.2.4. Company Product Portfolio
        9.2.5. Recent Developments
        9.2.6. SWOT Analysis
   9.3. LG Electronics
        9.3.1. Business Overview
        9.3.2. Company Snapshot
        9.3.3. Company Market Share Analysis
        9.3.4. Company Product Portfolio
        9.3.5. Recent Developments
        9.3.6. SWOT Analysis
   9.4. Mitsubishi Electric Corporation
        9.4.1. Business Overview
        9.4.2. Company Snapshot
        9.4.3. Company Market Share Analysis
        9.4.4. Company Product Portfolio
        9.4.5. Recent Developments
        9.4.6. SWOT Analysis
   9.5. Samsung Electronics Co. Ltd
        9.5.1. Business Overview
        9.5.2. Company Snapshot
        9.5.3. Company Market Share Analysis
        9.5.4. Company Product Portfolio
        9.5.5. Recent Developments
        9.5.6. SWOT Analysis


List of Figures 

1. Global Outdoor Video Walls Market Segmentation

2. Outdoor Video Walls Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Outdoor Video Walls Market attractiveness analysis by End User

9. Global Outdoor Video Walls Market attractiveness analysis by Region

10. Global Outdoor Video Walls Market: Dynamics

11. Global Outdoor Video Walls Market Share by End User (2018 & 2026)

12. Global Outdoor Video Walls Market Share by Region (2018 & 2026)

13. Global Outdoor Video Walls Market Share by Company (2018)

 

List of Table

1. Global Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

2. Global LCD Outdoor Video Walls Market, By Region, 2016–2026 (USD Million) (Thousand Units)

3. Global LED Outdoor Video Walls Market, By Region, 2016–2026 (USD Million) (Thousand Units) 

4. Global DLP Outdoor Video Walls Market, By Region, 2016–2026 (USD Million) (Thousand Units) 

5. North America Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

6. U.S. Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

7. Canada Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

8. Mexico Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

9. Europe Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

10. Germany Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

11. France Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

12. Sweden Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

13. Netherlands Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

14. U.K. Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

15. Italy Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

16. Spain Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

17. Turkey Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

18. Switzerland Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

19. Belgium Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

20. Asia Pacific Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

21. Japan Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

22. China Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

23. India Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

24. South Korea Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

25. Australia Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

26. Singapore Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

27. Malaysia Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

28. Thailand Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

29. Indonesia Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

30. Philippines Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

31. South America Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

32. Brazil Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

33. Argentina Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units) 

34. Colombia Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

35. Middle East and Africa Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

36. Saudi Arabia Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

37. UAE Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

38. Egypt Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

39. Nigeria Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

40. South Africa Outdoor Video Walls Market, By End User, 2016–2026 (USD Million) (Thousand Units)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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