PET Keg Market by Type (20L, 30L), Application (Beer, Cider), Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2020 to 2027

  • Publish Date: Feb, 2020
  • Report ID: 411552
  • Category: Consumer Goods
  • Pages: 250
$4700

The global PET keg market is expected to grow from USD 89.61 million in 2019 to USD 208.21 million by 2027, at a CAGR of 10.83% during the forecast period from 2020-2027. Environmental benefits of recycling PET keg primarily driving the growth of the market. PET is recycle-friendly as its polymer chains breakdown at a low temperature, resulting in minimal degradation of the polymer chain during the recycling process. This ensures PET to be recycled numerous times before it becomes unfeasible for further recycling. 

In addition to this, increasing rapid urbanization is supported by strong economic opportunities in the manufacturing sector in the various countries, acts as a driving force for boosting both consumption and production of PET keg. However, increasing the adoption of traditional steel kegs could hamper market growth over the forecast period.

The market has been segmented on the basis of type, application, and region. Type segment 20L, 30L, and others. 20L segment held the largest market share of 52.32% and valued at USD 46.84 million in 2019 due to easy handling and PET kegs are supplied in rigid casings which makes them easy on conventional filling lines and in transport.

The application segment includes beer, cider, and other drinks. The beer segment held the largest market share of 48.26% in 2019. The beer is filled into PET kegs for long time storage and are easy to handle and transport. The increasing popularity of PET keg in beer packaging throughout the world has increased the market share of the beer application.

The market has been divided into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. Europe held the largest market share of 26.67% in 2019. Asia Pacific is the fastest-growing region in the PET keg market with the highest CAGR of 11.28% owing to increasing beer and cider intake.

Key players in the PET Keg market are Petainer, PolyKeg S.r.l., Lightweight Containers BV, Dispack Projects NVI, Rehrig Pacific Company, Inc., and Schäfer Container Systems among others. Developing and developed countries are offering greater opportunities and major players are continuously focused on new developments, strategic partnerships, acquisitions, and venture capital investments to obtain high growth in the market. In January 2018, Petainer announced the launch of new petainerKeg Hybrid as part of its global keg family of products.  The one-way Hybrid keg offers universal filling, excellent handling, safety, and sustainability benefits.

This study forecasts revenue growth at global, regional, and country levels from 2014 to 2027. Fior Markets has segmented on the basis of below-mentioned segments:

  • Global PET Keg Market Analysis And Forecast, By Type
    • 20L
    • 30L
    • Others
  • Global PET Keg Market Analysis And Forecast, By Application
    • Beer
    • Cider
    • Others
  • Global PET Keg Market Analysis And Forecast, By Regional Analysis
    • North America
      • The U.S.
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • Sweden
      • Netherland
      • The U.K.
      • Italy
      • Spain
      • Turkey
      • Switzerland
      • Belgium
      • Rest Of Europe
    • Asia-Pacific
      • Japan
      • China
      • India
      • South Korea
      • Australia
      • Singapore
      • Malaysia
      • Thailand
      • Indonesia
      • Philippines
      • Rest Of APAC
    • South America
      • Brazil
      • Argentina
      • Peru
      • Colombia
      • Rest Of South America
    • The Middle East And Africa
      •  UAE
      •  Saudi Arabia
      •  Egypt
      •  Nigeria
      •  South Africa
      • Rest Of MEA

Chapter 1 Introduction 11
    1.1 Research Methodology 11
    1.2 FMR Desk Research 12
          1.2.1 FMR Data Synthesis 13
          1.2.2 Data Validation And Market Feedback 13
          1.2.3 FMR Data Sources 14
 

Chapter 2 Global PET Keg Market Overview 16
    2.1 Definition of PET Keg in This Report 16
    2.2 Commercial Types of PET Keg 18
          2.2.1 20L 19
          2.2.2 30L 20
          2.2.3 Others Drinks 21
    2.3 Downstream Application of PET Keg 22
          2.3.1 Beer 23
          2.3.2 Cider 23
          2.3.3 Other Drinks 23
    2.4 Development History of PET Keg 24
    2.5 Market Status and Trend of PET Keg 2014-2027 25
    2.6 Regional PET Keg Market Status and Trend 2014-2027 27
          2.6.1 North America Market Status and Trend 2014-2027 27
          2.6.2 Europe Market Status and Trend 2014-2027 29
          2.6.3 APAC Market Status and Trend 2014-2027 31
          2.6.4 Middle East and Africa Market Status and Trend 2014-2027 33
          2.6.6 Latin America Market Status and Trend 2014-2027 37
 

Chapter 3 Global Market Status by Regions 39
    3.1 Market Development of PET Keg 2014-2018 39
    3.2 Production Market of PET Keg by Regions 41
          3.2.1 Production Volume of PET Keg by Regions 41
          3.2.2 Regions Production Value of PET Keg by Regions 46
    3.3 Demand Market of PET Keg by Regions 51
    3.4 Production and Demand Status of PET Keg by Regions 56
          3.4.1 Global Production (K Units) and Demand (K Units) Status of PET Keg 2014-2018 56
          3.4.2 Import and Export Status of PET Keg by Regions 2014-2018 59
    3.5 Market Forecast of PET Keg by Regions 2019-2027 61
          3.6.1 Demand Market Forecast of PET Keg by Regions 2019-2027 65
 

Chapter 4 Global PET Keg Production by Type 67
    4.1 Production Volume of PET Keg by Types 67
    4.2 Production Value of PET Keg by Types 72
    4.3 Market Forecast of PET Keg by Types 77
 

Chapter 5 Global Market Status by Downstream Industry 82
    5.1 Demand Volume of PET Keg by Downstream Industry 82
    5.2 Market Forecast of PET Keg by Downstream Industry 87
 

Chapter 6 Market Driving Factor Analysis of PET Keg 90
    6.1 Global Economy Situation and Trend Overview 90
    6.2 PET Keg Downstream Industry Situation and Trend Overview 91
 

Chapter 7 PET Keg Market Competition Status by Major Manufacturers 92
    7.1 Production Volume of PET Keg by Major Manufacturers 92
    7.2 Production Value of PET Keg by Major Manufacturers 96
    7.3 Basic Information of PET Keg Major Manufacturers 100
          7.3.1 Plant Location and Established Time of PET Keg Major Manufacturer 100
    7.4 Market Competition News and Trend 101
 

Chapter 8 PET Keg Major Manufacturers 103
    8.1 Petainer 103
          8.1.1 Company Profile 103
          8.1.2 Representative PET Keg Industry Product 105
          8.1.3 PET Keg Industry Sales, Revenue, Price and Gross Margin of Petainer 106
    8.2 Lightweight Containers BV 108
          8.2.1 Company Profile 108
          8.2.2 Representative PET Keg Industry Product 110
          8.2.3 PET Keg Industry Sales, Revenue, Price and Gross Margin of Lightweight Containers BV 111
    8.3 Dispack Projects NV 113
          8.3.1 Company Profile 113
          8.3.2 Representative PET Keg Industry Product 115
          8.3.3 PET Keg Industry Sales, Revenue, Price and Gross Margin of Dispack Projects NV 116
    8.4 Rehrig Pacific Company, Inc. 118
          8.4.1 Company Profile 118
          8.4.2 Representative PET Keg Industry Product 120
    8.5 POLYKEG S.R.L. 121
          8.5.1 Company Profile 121
          8.5.2 Representative PET Keg Industry Product 123
          8.5.3 PET Keg Industry Sales, Revenue, Price and Gross Margin of POLYKEG S.R.L. 125
    8.6 SCHÄFER CONTAINER SYSTEMS 127
          8.6.1 Company Profile 127
          8.6.2 Representative PET Keg Industry Product 130
    8.7 KEG EXCHANGE GMBH 131
          8.7.1 Company Profile 131
          8.7.2 Representative PET Keg Industry Product 132
 

Chapter 9 Upstream and Downstream Market Analysis of PET Keg 133
          9.1.1 Industry Chain of PET Keg 133
    9.2 Upstream Market and Representative Suppliers Analysis 134
          9.2.1 Upstream Raw Material Market Analysis 134
          9.2.2 Upstream Market and Representative Suppliers Analysis 135
    9.3 Downstream Market and Representative Companies 136
          9.3.1 Beer 136
          9.3.2 Cider 136
          9.3.3 Other Drinks 136
          9.3.4 Representative Consumers of PET Keg by Industry 137
 

Chapter 10 Cost and Gross Margin Analysis of PET Keg 138
    10.1 Proportion of Manufacturing Cost Structure 138
          10.1.1 Labor Cost Analysis 139
                   10.1.1.1 USA Labor Cost Analysis 140
    10.1 Manufacturing Process Analysis 144
 

Chapter 11 Marketing Status Analysis of PET Keg 145
    11.1 Marketing Channel 145
          11.1.1 Direct Marketing 147
          11.1.2 Indirect Marketing 148
    11.2 Market Positioning 150
          11.2.1 Marketing Channel Future Trend 150
          11.2.2 Pricing Strategy 151
          11.2.3 Brand Strategy 154
    11.3 Distributors/Traders List 156
 

Chapter 12 Research Findings and Conclusion 157
 


List of Figures 

FIG. 1 Representative Commercial Product Picture of PET Keg 17

FIG. 2 Global Shipments Revenue Share of PET Keg by Types in 2018 18

FIG. 3 Representative Commercial Product Picture of 20L 19

FIG. 4 Representative Commercial Product Picture of 30L 20

FIG. 5 Representative Commercial Product Picture of Other Drinks 21

FIG. 6 Demand Revenue Share of PET Keg by Downstream Industry in 2018 22

FIG. 7 Global PET Keg Market Status and Trend 2014-2027 25

FIG. 8 Global PET Keg Market Size Comparison in 2014, 2018 and 2027 26

FIG. 9 North America PET Keg Revenue and Growth Rate 2014-2027 27

FIG. 10 Europe PET Keg Revenue and Growth Rate 2014-2027 29

FIG. 11 APAC PET Keg Revenue and Growth Rate 2014-2027 31

FIG. 12 Middle East and Africa PET Keg Revenue and Growth Rate 2014-2027 33

FIG. 14 Latin America PET Keg Revenue and Growth Rate 2014-2027 37

FIG. 15 Production Volume and Growth Rate of PET Keg 2014-2018 39

FIG. 16 Production Value and Growth Rate of PET Keg 2014-2018 40

FIG. 17 Production Volume Share of PET Keg by Regions in 2015 43

FIG. 18 Production Volume Share of PET Keg by Regions in 2018 44

FIG. 19 Production Volume Growth Rate Comparison of PET Keg by Regions 2014-2018 45

FIG. 20 Production Value Share of PET Keg by Regions in 2015 48

FIG. 21 Production Value Share of PET Keg by Regions in 2018 49

FIG. 22 Production Value Growth Rate Comparison of PET Keg by Regions 2014-2018 50

FIG. 23 Demand Volume Share of PET Keg by Regions in 2015 53

FIG. 24 Demand Volume Share of PET Keg by Regions in 2018 54

FIG. 25 Demand Volume Growth Rate Comparison of PET Keg by Regions 2014-2018 55

FIG. 26 Production Volume Forecast Share of PET Keg by Regions in 2027 62

FIG. 27 Production Volume Forecast Share of PET Keg by Regions in 2027 64

FIG. 28 Demand Volume Forecast Share of PET Keg by Regions in 2027 66

FIG. 29 Production Volume Share of PET Keg by Types in 2015 69

FIG. 30 Production Volume Share of PET Keg by Types in 2018 70

FIG. 31 Production Volume Growth Rate Comparison of PET Keg by Types 2014-2018 71

FIG. 32 Production Value Share of PET Keg by Types in 2015 74

FIG. 33 Production Volume Share of PET Keg by Types in 2018 75

FIG. 34 Production Volume Growth Rate Comparison of PET Keg by Types 2014-2018 76

FIG. 35 Production Volume Share Forecast of PET Keg by Types in 2027 78

FIG. 36 Production Value Share Forecast of PET Keg by Types in 2027 80

FIG. 37 Production Value Growth Rate Comparison of PET Keg by Types 2019-2027 81

FIG. 38 Demand Volume Share of PET Keg by Downstream Industry in 2015 84

FIG. 39 Demand Volume Share of PET Keg by Downstream Industry in 2018 85

FIG. 40 Demand Volume Growth Rate Comparison of PET Keg by Downstream Industry 2014-2018 86

FIG. 41 Demand Volume Growth Rate Comparison of PET Keg by Downstream Industry in 2027 88

FIG. 42 Demand Volume Growth Rate Comparison of PET Keg by Downstream Industry 2019-2027 89

FIG. 43 Production Volume Share of PET Keg by Major Manufacturers in 2015 94

FIG. 44 Production Volume Share of PET Keg by Major Manufacturers in 2018 95

FIG. 45 Production Value Share of PET Keg by Major Manufacturers in 2015 98

FIG. 46 Production Value Share of PET Keg by Major Manufacturers in 2018 99

FIG. 47 PET Keg Revenue and Market Share of Petainer 2014-2018 107

FIG. 48 PET Keg Revenue and Market Share of Lightweight Containers BV 2014-2018 112

FIG. 49 PET Keg Revenue and Market Share of Dispack Projects NV 2014-2018 117

FIG. 50 PET Keg Revenue and Market Share of POLYKEG S.R.L.  2014-2018 126

FIG. 51 Industrial Chain of PET 133

FIG. 52 Manufacturing Cost Structure 138

FIG. 53 USA Overview of Average Hourly Wages 2015-2016 (USD/Hour) 140

FIG. 54 Japan  CPI  (2017-2018) 142

FIG. 55 Europe CPI (2014-2018) 143

FIG. 56 Manufacturing Process 144

FIG. 57 Marketing Channels 145

FIG. 58 Direct Marketing 148

FIG. 59 Inirect Marketing 149

FIG. 60 Marketing Channel 151

FIG. 61 Pricing Strategy 153

FIG. 62 Brand Strategy 155

 

List of Tables

TABLE 1 North America PET Keg Market Main Driving Factors Analysis 28

TABLE 2 Europe PET Keg Market Main Driving Factors Analysis 30

TABLE 3 APAC PET Keg Market Main Driving Factors Analysis 32

TABLE 4 Middle East and Africa PET Keg Market Main Driving Factors Analysis 34

TABLE 6 Latin America PET Keg Market Main Driving Factors Analysis 38

TABLE 7 Production Volume (K Units) of PET Keg by Regions 2014-2018 41

TABLE 8 Production Volume Share of PET Keg by Regions 2014-2018 42

TABLE 9 Production Value (USD Million) of PET Keg by Regions 2014-2018 46

TABLE 10 Production Value Share of PET Keg by Regions 2014-2018 47

TABLE 11 Demand Volume (K Units) of PET Keg by Regions 2014-2018 51

TABLE 12 Demand Volume Share of PET Keg by Regions 2014-2018 52

TABLE 13 Production and Demand Status of PET Keg by Regions 2014-2018 56

TABLE 14 Production and Demand Status of PET Keg by Regions 2014-2018 56

TABLE 15 Production and Demand Status of PET Keg by Regions 2014-2018 57

TABLE 16 Production and Demand Status of PET Keg by Regions 2014-2018 57

TABLE 17 Production and Demand Status of PET Keg by Regions 2014-2018 57

TABLE 18 Production and Demand Status of PET Keg by Regions 2014-2018 58

TABLE 19 Import Volume of PET Keg by Regions 2014-2018 59

TABLE 20 Export Volume of PET Keg by Regions 2014-2018 60

TABLE 21 Production Market Forecast of PET Keg by Regions 2019-2027 61

TABLE 22 Production Value Forecast of PET Keg by Regions 2019-2027 63

TABLE 23 Demand Volume Forecast of PET Keg by Regions 2019-2027 65

TABLE 24 Production Volume of PET Keg by Types 2014-2018 67

TABLE 25 Production Volume Share of PET Keg by Types 2014-2018 68

TABLE 26 Production Value of PET Keg by Types 2014-2018 72

TABLE 27 Production Value Share of PET Keg by Types 2014-2018 73

TABLE 28 Production Volume Forecast of PET Keg by Types 2019-2027 77

TABLE 29 Production Value Forecast of PET Keg by Types 2019-2027 79

TABLE 30 Demand Volume (K Units) of PET Keg by Downstream Industry 2014-2018 82

TABLE 31 Demand Volume Share of PET Keg by Downstream Industry 2014-2018 83

TABLE 32 Demand Volume (K Units) of PET Keg by Downstream Industry 2019-2027 87

TABLE 33 Production Volume (K Units) of PET Keg by Major Manufacturers 2014-2018 92

TABLE 34 Production Volume Share of PET Keg by Major Manufacturers 2014-2018 93

TABLE 35 Production Value (USD Million) of PET Keg by Major Manufacturers2014-2018 96

TABLE 36 Production Value Share of PET Keg by Major Manufactures 2014-2018 97

TABLE 37 Plant Location and Established Time of PET Keg Major Manufacture 100

TABLE 38 Company Profile of Petainer 103

TABLE 39 PET Keg Industry Sales, Revenue, Price and Gross Margin of Petainer 2014 2018 106

TABLE 40 Company Profile of Lightweight Containers BV 108

TABLE 41 PET Keg Industry Sales, Revenue, Price and Gross Margin of Lightweight Containers BV 2014-2018 111

TABLE 42 Company Profile of Dispack Projects NV 113

TABLE 43 PET Keg Industry Sales, Revenue, Price and Gross Margin of Dispack Projects NV 2014-2018 116

TABLE 44 Company Profile of Rehrig Pacific Company, Inc. 118

TABLE 45 Company Profile of POLYKEG S.R.L. 121

TABLE 46 PET Keg Industry Sales, Revenue, Price and Gross Margin of POLYKEG S.R.L.  2014-2018 125

TABLE 47 Company Profile of SCHÄFER CONTAINER SYSTEMS 127

TABLE 48 Company Profile of KEG EXCHANGE GMBH 131

TABLE 49 Upstream Raw Material Suppliers Analysis 135

TABLE 50 Representative Consumers of PET Keg by Industry 137

TABLE 51 Manufacturing Cost Structure 138

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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