Pet Supplements Market By Pet Type (Dogs, Cats, and Others), By Form (Pills, Chewables, Powders, and Others), By Application (Skin & Coat, Hip & Joint, Digestive Health, and Others), Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2023 to 2032

  • Publish Date: Jun, 2023
  • Report ID: 420367
  • Category: Consumer Goods
  • Pages: 236
$4700

The pet supplements market is expected to grow from USD 2.1 billion in 2022 to USD 3.76 billion by 2032, at a CAGR of 6% during the forecast period 2023-2032.

A pet supplement is a nutritional supplement designed specifically for animal use. It is used to supplement an animal's diet with nutrients that are not contained in its regular diet. It is typically made from natural materials like herbs, vitamins, minerals, and other substances. Glucosamine, omega-3 fatty acids, probiotics, and digestive enzymes are also included. It benefits pets in a variety of ways, including supplying extra vitamins and minerals to support their overall health, improving their coat, skin, and nails, encouraging joint and bone health, and aiding with digestion. It is commercially available in a variety of forms, including chewable pills, powders, and liquids, and can be adjusted to the specific needs of each pet.

The growing trend of pet humanization is propelling the pet supplement market forward. Pet owners are increasingly looking for high-quality, premium products to treat their animals. Pet ownership is increasing, which has increased the need for pet supplements and, as a result, market growth. Furthermore, the growing popularity of veterinary supplement products for purposes such as general pet well-being is propelling the pet supplement market. Reptiles such as anoles and leopard geckos are becoming increasingly popular as pets due to benefits such as low shedding, simple upkeep, and no training. This has also contributed to the market's explosive growth. Dietary supplements are growing more popular among millennials because they consider animals to be children, leading to an increase in the number of pet owners. Herbs and superfoods are increasingly being used in pet supplements, which is expected to promote market growth over time. The pet supplement market is also benefiting from expanding demand for organic and natural pet food, as well as increased customer awareness of the importance of pet vitamins. Since the beginning of this decade, there has been a dramatic increase in people's understanding of their pets' food and health. Pet owners are currently double-checking the labels of the minerals and additives included in pet diets and supplements to ensure that their animals are receiving the best possible care. In order to promote the health of pets, they are currently focused on natural and organic components, more palatable preparations such as delicate bits and gels, and mixed products that combine nutrients, important unsaturated fats, herbs, and other pet supplements. As a result, an increased understanding of pet health and diets has a favorable impact on the global pet supplements market.

This study delivers a comprehensive analysis of the pet type, form, application, and region. The pet type segment includes dogs, cats, and others. The dogs segment holds the largest market share in 2022. Dogs are the most popular pets all around the world, with an incredibly high adoption rate. According to the American Pet Products Association's National Pet Owners Survey, 69.0 million homes in the United States own a dog. Companies have been launching innovative dog supplements, which will drive market expansion during the forecast period. For example, in October 2021, Greenies, a Mars and Affiliates brand, will offer a line of dog vitamins aimed at mobility, immune system support, and skin and coat health. These items are made with high-quality ingredients and are devoid of artificial flavors, preservatives, and fillers. The form segment includes pills, chewables, powders, and others. The chewables segment held the largest market share in 2022. Various pet animals, including cats and dogs, have difficulty ingesting tablets/capsules or simply dislike the sensation. In such circumstances, chewable vitamins are a suitable form because animals instinctively chew any type of food, which is driving the expansion of this segment. The capacity of chewable products to be absorbed in the stomach like food is a significant advantage. Chewing exposes the meal to saliva, which includes digestive enzymes that break it down. The longer the food is chewed, the more chance these enzymes have to deconstruct it. As a result, chewable vitamins provide total absorption and enable nutritional absorption. The application segment includes skin & coat, hip & joint, digestive health, and others. The hip & joint segment holds the largest market share in 2022. Excessive joint discomfort in pets can cause limping, stiffness, reluctance to accomplish activities, stress, and worry, all of which can be major health problems. Many joint supplements contain calming ingredients like glucosamine and chondroitin, which help preserve the joints from extreme wear and tear and also prevent arthritis. Several dogs and cats are given omega-3 fatty acid supplements because they have anti-inflammatory properties. These factors are predicted to raise the demand for supplements that treat hip and joint problems.

The market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America holds the largest market share, The primary drivers driving the market's development in North America are an increase in the number of people who own these animals, an increase in the level of concern for these animals, and an increase in owner awareness of various health dangers. According to the American Pet Owners Survey, 67% of US households had domesticated animals in 2019. This percentage has increased since 1988 when it was only 56%. Furthermore, there is a growing trend among these owners to boost their pet animals' immunity systems, strengthen their bones, improve their digestion, and treat a variety of skin allergies, all of which contribute to the growing demand for these types of supplements in the North American market.

Some of the notable players in the market are Now Foods, In Pet Supplements, Bayer AG, NaturVet Company, VetriScience Laboratories and others.

  • Global Pet Supplements MarketAnalysis and Forecast, By Pet Type
    • Dogs
    • Cats
    • Others
  • Global Pet Supplements Market Analysis and Forecast, By Form
    • Pills
    • Chewables
    • Powders
    • Others
  • Global Pet Supplements Market Analysis and Forecast,  By Application
    • Skin & Coat
    • Hip & Joint
    • Digestive Health
    • Others
  • Global Pet Supplements Market Analysis and Forecast, Region
    • North America
      • U.S.
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • Sweden
      • Netherland
      • U.K.
      • Italy
      • Spain
      • Turkey
      • Switzerland
      • Belgium
      • Rest Of Europe
    • Asia-Pacific
      • Japan
      • China
      • India
      • South Korea
      • Australia
      • Singapore
      • Malaysia
      • Thailand
      • Indonesia
      • Philippines
      • Rest Of APAC
    • South America
      • Brazil
      • Argentina
      • Peru
      • Colombia
      • Rest Of South America
    • Middle East And Africa
      •  UAE
      •  Saudi Arabia
      •  Egypt
      •  Nigeria
      •  South Africa
      • Rest Of MEA

Report Description:

  • The base year for the study has been considered 2022, the historic year 2019 to 2021, and the forecast period considered is from 2023 to 2032.
  • The study delivers a comprehensive analysis of the global market for all segments and regions.
  • The report offers an in-depth analysis of driving factors, opportunities, and restraints for gaining key insight of the market. The report emphasizes all the key trends that play a vital role in the enlargement of the market from 2023 to 2032.
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the market. This report incorporates the industry analysis which is focused on providing an extensive view of the market.
  • The study also includes an attractiveness analysis of all segments and regions which are benchmarked based on their market size, growth rate, and attractiveness in terms of present and future opportunities for understanding the future growth of the market.
  • The report provides a company profile of the key players operating in the market and a comparative analysis based on their business overviews, product offerings, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint ventures, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Pet Type
          4.3.2. Market Attractiveness Analysis by Form
          4.3.3. Market Attractiveness Analysis by Application
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends
5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising adoption of pets
    5.3. Restraints
          5.3.1. High cost of products
    5.4. Opportunities
          5.4.1. Rising hygiene
    5.5. Challenges
          5.5.1. Manufacturing cost
6. Global Pet Supplements Market Analysis and Forecast, By Pet Type
    6.1. Segment Overview
    6.2. Dogs
    6.3. Cats
    6.4. Others
7. Global Pet Supplements Market Analysis and Forecast, By Form
    7.1. Segment Overview
    7.2. Pills
    7.3. Chewables
    7.4. Powders
    7.5. Others
8. Global Pet Supplements Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Skin & Coat
    8.3. Hip & Joint
    8.4. Digestive Health
    8.5. Others
9. Global Pet Supplements Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa
10. Global Pet Supplements Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Pet Supplements Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions
11. Company Profiles
    11.1. Now Foods
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. In Pet Supplements
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Bayer AG
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. NaturVet Company
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. VetriScience Laboratories
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis

List of Table

1. Global Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

2. Global Dogs, Pet Supplements Market, By Region, 2019-2032 (USD Billion) 

3. Global Cats, Pet Supplements Market, By Region, 2019-2032 (USD Billion) 

4. Global Others, Pet Supplements Market, By Region, 2019-2032 (USD Billion)

5. Global Pet Supplements Market, By Form, 2019-2032 (USD Billion)

6. Global Pills, Pet Supplements Market, By Region, 2019-2032 (USD Billion)

7. Global Chewables, Pet Supplements Market, By Region, 2019-2032 (USD Billion)

8. Global Powders, Pet Supplements Market, By Region, 2019-2032 (USD Billion)

9. Global Others, Pet Supplements Market, By Region, 2019-2032 (USD Billion)

10. Global Pet Supplements Market, By Application, 2019-2032 (USD Billion)

11. Global Skin & Coat, Pet Supplements Market, By Region, 2019-2032 (USD Billion) 

12. Global Hip & Joint, Pet Supplements Market, By Region, 2019-2032 (USD Billion) 

13. Global Digestive Health, Pet Supplements Market, By Region, 2019-2032 (USD Billion)

14. Global Others, Pet Supplements Market, By Region, 2019-2032 (USD Billion)

15. North America Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

16. North America Pet Supplements Market, By Form, 2019-2032 (USD Billion)

17. North America Pet Supplements Market, By Application, 2019-2032 (USD Billion)

18. U.S. Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

19. U.S. Pet Supplements Market, By Form, 2019-2032 (USD Billion)

20. U.S. Pet Supplements Market, By Application, 2019-2032 (USD Billion)

21. Canada Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

22. Canada Pet Supplements Market, By Form, 2019-2032 (USD Billion)

23. Canada Pet Supplements Market, By Application, 2019-2032 (USD Billion)

24. Mexico Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

25. Mexico Pet Supplements Market, By Form, 2019-2032 (USD Billion)

26. Mexico Pet Supplements Market, By Application, 2019-2032 (USD Billion)

27. Europe Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

28. Europe Pet Supplements Market, By Form, 2019-2032 (USD Billion)

29. Europe Pet Supplements Market, By Application, 2019-2032 (USD Billion)

30. Germany Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

31. Germany Pet Supplements Market, By Form, 2019-2032 (USD Billion)

32. Germany Pet Supplements Market, By Application, 2019-2032 (USD Billion)

33. France Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

34. France Pet Supplements Market, By Form, 2019-2032 (USD Billion)

35. France Pet Supplements Market, By Application, 2019-2032 (USD Billion)

36. U.K. Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

37. U.K. Pet Supplements Market, By Form, 2019-2032 (USD Billion)

38. U.K. Pet Supplements Market, By Application, 2019-2032 (USD Billion)

39. Italy Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

40. Italy Pet Supplements Market, By Form, 2019-2032 (USD Billion)

41. Italy Pet Supplements Market, By Application, 2019-2032 (USD Billion)

42. Spain Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

43. Spain Pet Supplements Market, By Form, 2019-2032 (USD Billion)

44. Spain Pet Supplements Market, By Application, 2019-2032 (USD Billion)

45. Asia Pacific Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

46. Asia Pacific Pet Supplements Market, By Form, 2019-2032 (USD Billion)

47. Asia Pacific Pet Supplements Market, By Application, 2019-2032 (USD Billion)

48. Japan Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

49. Japan Pet Supplements Market, By Form, 2019-2032 (USD Billion)

50. Japan Pet Supplements Market, By Application, 2019-2032 (USD Billion)

51. China Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

52. China Pet Supplements Market, By Form, 2019-2032 (USD Billion)

53. China Pet Supplements Market, By Application, 2019-2032 (USD Billion)

54. India Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

55. India Pet Supplements Market, By Form, 2019-2032 (USD Billion)

56. India Pet Supplements Market, By Application, 2019-2032 (USD Billion)

57. South America Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

58. South America Pet Supplements Market, By Form, 2019-2032 (USD Billion)

59. South America Pet Supplements Market, By Application, 2019-2032 (USD Billion)

60. Brazil Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

61. Brazil Pet Supplements Market, By Form, 2019-2032 (USD Billion)

62. Brazil Pet Supplements Market, By Application, 2019-2032 (USD Billion)

63. Middle East and Africa Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

64. Middle East and Africa Pet Supplements Market, By Form, 2019-2032 (USD Billion)

65. Middle East and Africa Pet Supplements Market, By Application, 2019-2032 (USD Billion)

66. UAE Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

67. UAE Pet Supplements Market, By Form, 2019-2032 (USD Billion)

68. UAE Pet Supplements Market, By Application, 2019-2032 (USD Billion)

69. South Africa Pet Supplements Market, By Pet Type, 2019-2032 (USD Billion)

70. South Africa Pet Supplements Market, By Form, 2019-2032 (USD Billion)

71. South Africa Pet Supplements Market, By Application, 2019-2032 (USD Billion)

List of Figures 

1. Global Pet Supplements Market Segmentation

2. Global Pet Supplements Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Pet Supplements Market Attractiveness Analysis by Pet Type

9. Global Pet Supplements Market Attractiveness Analysis by Form

10. Global Pet Supplements Market Attractiveness Analysis by Application

11. Global Pet Supplements Market Attractiveness Analysis by Region

12. Global Pet Supplements Market: Dynamics

13. Global Pet Supplements Market Share by Pet Type (2023 & 2032)

14. Global Pet Supplements Market Share by Form (2023 & 2032)

15. Global Pet Supplements Market Share by Application (2023 & 2032)

16. Global Pet Supplements Market Share by Regions (2023 & 2032)

17. Global Pet Supplements Market Share by Company (2022)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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