Social Media Analytics Market by Component (Software and Services), Application, Deployment Model, Regions, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2019 to 2026

  • Publish Date: Jan, 2020
  • Report ID: 407159
  • Category: Technology
  • Pages: 250
$4,700

Global Social Media Analytics market is expected to reach USD 14.96 billion by 2026, at a CAGR of 25.8% from 2019 to 2026. Increasing user engagement of social media using smartphones and an increased focus on competitive intelligence are the major factors driving the growth of the market.

Market Overview:

Social media analytics is the practice of collecting data from social media websites and analyzing that data using social media analytics tools to make business decisions. Social media analytics is most commonly used to mine customer feelings to support marketing and customer service activities. The massive upsurge in the number of social media users and the evolution from business intelligence (BI) techniques to advanced analytics techniques have lifted the adoption of social media analytics across the globe.

Report Description:

  • The base year for the study has been considered 2018, historic year 2016 and 2017 and, the forecast period considered is from 2019 to 2026. The global Social Media Analytics market is analyzed on the basis of value (USD billion).
  • The study delivers a comprehensive analysis of global social media analytics market by component, application, deployment model, industry vertical and regions. The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the global social media analytics market. This report incorporates the industry analysis which is focused on providing an extensive view of the Social Media Analytics market.
  • The study also includes attractiveness analysis component, application, deployment model, industry vertical and regions which are bench-marked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the social media analytics market and a comparative analysis based on their business overviews, product offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

Market Dynamics:

Drivers:

  • Increasing number of social media users
  • Increased spending on analytics
  • Increased focus on the market and competitive intelligence
  • Need for social media measurement to improve the customer experience                                 

Restraints:

  • Lack of skilled expertise
  • Complexities in the analytical workflow

Opportunities:

  • Rising cloud adoption trends                
  • High rate of adoption in SMEs

Challenges:

  • Lack of a single solution to handle increasing unstructured data
  • Lack of standard measures for social media analytics

Global Social Media Analytics Market Key Findings:

All the segments have been analyzed on global, regional and country basis. The study includes the analysis of more than 30 countries for each segment.

Segmentation Analysis:

The global social media analytics market has been segmented on the basis of component, application, deployment model, industry vertical and regions.

  • The component segment is divided into software and services. The software component segment led the global social media analytics market with a market share of over 67.5% in 2018 owing to the rising adoption of social media analytics software by businesses to analyze consumer generated social media data.
  • The application segment includes sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement and others. The risk management and fraud detection segment is projected to grow at a higher CAGR of around 26.4% during the forecast period due to the ability of analytics tools to extract and analyze data from various data sources, providing opportunities for the identification and mitigation of fraudulent activities.
  • The deployment model segment is divided into on-premises and cloud. The cloud deployment model led the global social media analytics market with a market share of over 68.10% in 2018. This was because the cloud segment offers benefits, such as cost effectiveness and scalability, which are anticipated to be instrumental in propelling the growth of the overall market.
  • The industry vertical segment includes BFSI, telecommunications and IT, retail and ecommerce, healthcare and life sciences, government and defense, media and entertainment, travel and hospitality and others. BFSI segment is expected to grow at a higher CAGR of around 26.2% during the forecast period due to early adoption of social media analytics solutions to leverage consumer generate social media data. BFSI accounts for high adoption of social media analytics solutions in order to analyze competition, analyze customer feedback, identify business prospects, for overall understanding of the market.

Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. The North America region emerged as the largest market for the social media analytics with a 31.18% share of the market revenue in 2018.

  • North America is witnessing significant developments in the social media analytics market. The high growth rate is due to the growing amount of data across verticals, increasing use of the big data technology, and rising investments by companies in real-time analytics.
  • Asia Pacific (APAC) is anticipated to grow at the highest CAGR during the forecast period. Due to rising investments in the process of digitalization across potential economies, the region is becoming a new hotspot in the market. 

Global Social Media Analytics Market Competitive Analysis:

Key players in the global Social Media Analytics market are Adobe, Brandwatch, Cision, Clarabridge, Digimind, Hootsuite, IBM, Khoros, Meltwater, NetBase, Oracle, Salesforce, SAS Institute, Simplify360 and  Talkwalker among others. These companies are undertaking a strategy involving new product launches, acquisitions, and collaborations & agreements to improve their market position and extend their competitive advantage.

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This study forecasts revenue and volume growth at global, regional, and country levels from 2016 to 2026. Fior Market Research has segmented the global Social Media Analytics market on the basis of below mentioned segments:

Global Social Media Analytics Market by Component:

  • Software
  • Services

Global Social Media Analytics Market by Application:

  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management and Fraud Detection
  • Public Safety and Law Enforcement
  • Others

Global Social Media Analytics Market by Deployment Model:

  • On-Premises
  • Cloud
  • Global Social Media Analytics Market by Industry Vertical:
  • Banking, Financial Services and Insurance
  • Telecommunications and IT
  • Retail and Ecommerce
  • Healthcare and Life Sciences
  • Government and Defense
  • Media and Entertainment
  • Travel and Hospitality
  • Others

Global Social Media Analytics Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa         
    • UAE
    • South Africa

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
 

2. Research Methodology and Assumptions
 

3. Executive Summary
 

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Component
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Deployment Model
          4.3.4. Market Attractiveness Analysis By Industry Vertical
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends
 

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing number of social media users
          5.2.2. Increased spending on analytics
          5.2.3. Increased focus on the market and competitive intelligence
          5.2.4. Need for social media measurement to improve the customer experience
    5.3. Restrains
          5.3.1. Lack of skilled expertise
          5.3.2. Complexities in the analytical workflow
    5.4. Opportunities
          5.4.1. Rising cloud adoption trends
          5.4.2. High rate of adoption in SMEs
    5.5. Challenges
          5.5.1. Lack of a single solution to handle increasing unstructured data
          5.5.2. Lack of standard measures for social media analytics
 

6. Global Social Media Analytics Market Analysis and Forecast, By Component
    6.1. Segment Overview
    6.2. Software
    6.3. Services
 

7. Global Social Media Analytics Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Sales and Marketing Management
    7.3. Customer Experience Management
    7.4. Competitive Intelligence
    7.5. Risk Management and Fraud Detection
    7.6. Public Safety and Law Enforcement
    7.7. Others
 

8. Global Social Media Analytics Market Analysis and Forecast, By Deployment Model
    8.1. Segment Overview
    8.2. On-Premises
    8.3. Cloud
 

9. Global Social Media Analytics Market Analysis and Forecast, By Industry Vertical
    9.1. Segment Overview
    9.2. Banking, Financial Services and Insurance
    9.3. Telecommunications and IT
    9.4. Retail and Ecommerce
    9.5. Healthcare and Life Sciences
    9.6. Government and Defence
    9.7. Media and Entertainment
    9.8. Travel and Hospitality
    9.9. Others
 

10. Global Social Media Analytics Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa
 

11. Global Social Media Analytics Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Acoustic Wave Sensor Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions
 

12. Company Profiles
    12.1. Adobe
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Component Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Brandwatch
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Component Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Cision
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Component Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Clarabridge
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Component Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Digimind
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Component Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Hootsuite
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Component Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. IBM
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Component Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Khoros
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Component Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Meltwater
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Component Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. NetBase
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Component Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. Oracle
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Component Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
    12.12. Salesforce
          12.12.1. Business Overview
          12.12.2. Company Snapshot
          12.12.3. Company Market Share Analysis
          12.12.4. Company Component Portfolio
          12.12.5. Recent Developments
          12.12.6. SWOT Analysis
    12.13. SAS Institute
          12.13.1. Business Overview
          12.13.2. Company Snapshot
          12.13.3. Company Market Share Analysis
          12.13.4. Company Component Portfolio
          12.13.5. Recent Developments
          12.13.6. SWOT Analysis
    12.14. Simplify360
          12.14.1. Business Overview
          12.14.2. Company Snapshot
          12.14.3. Company Market Share Analysis
          12.14.4. Company Component Portfolio
          12.14.5. Recent Developments
          12.14.6. SWOT Analysis
    12.15. Talkwalker
          12.15.1. Business Overview
          12.15.2. Company Snapshot
          12.15.3. Company Market Share Analysis
          12.15.4. Company Component Portfolio
          12.15.5. Recent Developments
          12.15.6. SWOT Analysis


List of Table

  1. Global Social Media Analytics Market, By Component, 2016–2026 (USD Million)
  2. Global Software Market, By Region, 2016–2026 (USD Million)
  3. Global Services Market, By Region, 2016–2026 (USD Million)
  4. Global Social Media Analytics Market, By Application, 2016–2026 (USD Million)
  5. Global Sales and Marketing Management Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  6. Global Customer Experience Management Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  7. Global Competitive Intelligence Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  8. Global Risk Management and Fraud Detection Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  9. Global Public Safety and Law Enforcement Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  10. Global Others Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  11.  Global Social Media Analytics Market, By Deployment Model, 2016–2026 (USD Million)
  12. Global On-Premises Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  13. Global Cloud Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  14. Global Social Media Analytics Market, By Industry Vertical, 2016–2026 (USD Million)
  15. Global Banking, Financial Services and Insurance Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  16. Global Telecommunications and IT Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  17. Global Retail and Ecommerce Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  18. Global Healthcare and Life Sciences Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  19. Global Government and Defence Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  20. Global Media and Entertainment Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  21. Global Travel and Hospitality Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  22. Global Others Acoustic Wave Sensor Market, By Region, 2016–2026 (USD Million)
  23. Global Social Media Analytics Market, By Region, 2016–2026 (USD Million)
  24. Global Social Media Analytics Market, By North America, 2016–2026 (USD Million)
  25. North America Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  26. North America Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  27. North America Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  28. North America Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  29. U.S. Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  30. U.S. Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  31. U.S. Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  32. U.S. Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  33. Canada Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  34. Canada Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  35. Canada Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  36. Canada Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  37. Mexico Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  38. Mexico Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  39. Mexico Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  40. Mexico Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  41. Europe Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  42. Europe Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  43. Europe Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  44. Europe Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  45. Germany Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  46. Germany Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  47. Germany Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  48. Germany Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  49. France Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  50. France Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  51. France Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  52. France Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  53. U.K. Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  54. U.K. Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  55. U.K. Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  56. U.K. Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  57. Italy Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  58. Italy Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  59. Italy Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  60. Italy Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  61. Spain Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  62. Spain Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  63. Spain Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  64. Spain Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  65. Asia Pacific Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  66. Asia Pacific Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  67. Asia Pacific Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  68. Asia Pacific Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  69. Japan Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  70. Japan Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  71. Japan Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  72. Japan Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  73. China Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  74. China Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  75. China Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  76. China Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  77. India Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  78. India Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  79. India Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  80. India Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  81. South America Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  82. South America Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  83. South America Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  84. South America Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  85. Brazil Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  86. Brazil Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  87. Brazil Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  88. Brazil Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  89. Middle East and Africa Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  90. Middle East and Africa Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  91. Middle East and Africa Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  92. Middle East and Africa Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  93. UAE Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  94. UAE Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  95. UAE Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  96. UAE Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)
  97. South Africa Acoustic Wave Sensor Market, By Component, 2016–2026 (USD Million)
  98. South Africa Acoustic Wave Sensor Market, By Application, 2016–2026 (USD Million)
  99. South Africa Acoustic Wave Sensor Market, By Deployment Model, 2016–2026 (USD Million)
  100. South Africa Acoustic Wave Sensor Market, By Industry Vertical, 2016–2026 (USD Million)

List of Figures 

  1. Global Social Media Analytics Market Segmentation
  2. Acoustic Wave Sensor Market: Research Methodology
  3. Market Size Estimation Methodology: Bottom-Up Approach
  4. Market Size Estimation Methodology: Top-Down Approach
  5. Data Triangulation
  6. Porter’s Five Forces Analysis
  7. Value Chain Analysis
  8. Global Social Media Analytics Market Attractiveness Analysis By Component
  9. Global Social Media Analytics Market Attractiveness Analysis By Application
  10. Global Social Media Analytics Market Attractiveness Analysis By Deployment Model
  11. Global Social Media Analytics Market Attractiveness Analysis By Industry Vertical
  12. Global Social Media Analytics Market Attractiveness Analysis By Region
  13. Global Social Media Analytics Market: Dynamics
  14. Global Social Media Analytics Market Share by Component (2018 & 2026)
  15. Global Social Media Analytics Market Share by Application (2018 & 2026)
  16. Global Social Media Analytics Market Share by Deployment Model (2018 & 2026)
  17. Global Social Media Analytics Market Share by Industry Vertical (2018 & 2026)
  18. Global Social Media Analytics Market Share by Regions (2018 & 2026)
  19. Global Social Media Analytics Market Share by Company (2019)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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