Stevia Market by Type (Powder, Liquid, Leaf), Application (Bakery, Dairy Food Products, Beverages, Dietary Supplement, Others), Regions, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2019 to 2026

  • Publish Date: Jan, 2020
  • Report ID: 407142
  • Category: Food & Beverages
  • Pages: 250
$4700

Global Stevia market is expected to reach USD 1134.61 Million by 2026, at a CAGR of 6.32% from 2019 to 2026. Growing demand for the natural sweeteners from the food & beverage industry and growing consumer preference for low-calorie sweeteners are driving the global stevia market.

Market Overview:

Stevia is a sweetener and sugar substitute extracted from the leaves of the plant species named Stevia rebaudiana. It is a natural sweetener that tastes 200 to 300 times sweeter than table sugar. Stevia has emerged as a non-nutritive or zero-calorie sweetener substitute for the sugar. The artificial sweeteners such as aspartame, saccharin, sucralose, and cyclamate are known to cause adverse health effects. Thus there has been growing demand for the natural sweeteners. Stevia is also known for its superior medicinal and herbal properties. It is also known for its ability to control blood pressure and in weight management.  Thus, continuous research and development in the pharmaceutical industry is anticipated to propel the global stevia market over the forecast period.

Report Description:

  • The base year for the study has been considered 2018, historic year 2016 and 2017 and, the forecast period considered is from 2019 to 2026. The global Stevia market is analysed on the basis of value (USD Million) volume (Tons), consumption (Tons), imports (Tons) and exports (Tons).
  • The study delivers a comprehensive analysis of global stevia market by type, application and regions. The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the global stevia market. This report incorporates the industry analysis which is focused on providing an extensive view of the Stevia market.
  • The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the Stevia market and a comparative analysis based on their business overviews, product offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

Global Stevia Market Key Findings:

All the segments have been analyzed on global, regional and country basis. The study includes the analysis of more than 30 countries for each segment.

Segmentation Analysis:

The global stevia market has been segmented on the basis of type, and application.

  • The type segment is divided into powder, liquid and leaf. The powder form segment emerged as the leader in the global stevia market with an 82.71% share of market revenue in 2018. This increased market share can be attributed to its easy to use property.
  • The application segment is categorized into bakery, dairy food products, beverages, dietary supplement, confectionary, and others. The beverages segment is anticipated to grow at the accelerated CAGR of 8.66% over the forecast period. Factors such as rising use of stevia in the production of various carbonated drinks as well as low and zero calorie beverages are expected to fuel the demand for the stevia over the forecast period.

Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. The Asia Pacific region emerged as the largest market for the stevia with a 39.43% share of market revenue in 2018.

  • The Asia Pacific region is witnessing a burgeoning demand for the food and beverages products. Major food and beverages companies such as Pepsico, Coca Cola are also heavily investing in the region. As the result the Asia Pacific region led the global demand for the stevia in 2018.
  • The North America region held a considerable share of market in 2018. This increased demand can be attributed to the growing consumer awareness about the health benefits of natural sweeteners and stevia in particular.

Global Stevia Market Competitive Analysis:

Key players in the global stevia market are Evolva Holding S.A., Cargill, Inc., Stevia Corporation, PureCircle Ltd, Ingredion Inc., Tate & Lyle Plc, The Coca-Cola Company, GLG Life Tech Corp., Stevia First Corporation, PepsiCo Inc., In the Raw, Archer Daniels Midland Company, Sunwin Stevia International, Inc, Pyure Brands LLC, and HYET Sweet among others. In order to satisfy the burgeoning demand for the natural sweeteners the major firms are increasingly focusing on launching new products. For instance in 2018, GLG Life Tech Corp. launched its Reb M sweetener product line in collaboration with Archer Daniels Midland Co., a global sales and marketing partner. The sweeteners are made from GLG Life Tech’s proprietary high Reb M Dream Sweetener stevia leaf, which has high quantities of Reb M steviol glycosides that have a sugar-like taste.

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This study forecasts revenue and volume growth at global, regional, and country levels from 2016 to 2026. Fior Markets has segmented the global stevia market on the basis of below mentioned segments:

Global Stevia Market by Type:

  • Powder
  • Liquid
  • Leaf

Global Stevia Market by Application:

  • Bakery
  • Dairy Food Products
  • Beverages
  • Dietary Supplement
  • Confectionary
  • Others

Global Stevia Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa         
    • UAE
    • South Africa

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
 

2. Research Methodology and Assumptions
 

3. Executive Summary
 

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends
 

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increased Awareness of the Health Benefits of Low-Calorie Sweeteners
          5.2.2. Rising Demand for Plant-Based Natural Sweeteners
          5.2.3. Rising incidence of diabetes and obesity
    5.3. Restrains
          5.3.1. Stringent Regulatory Environment
          5.3.2. Bitter aftertaste of stevia
    5.4. Opportunities
          5.4.1. Increasing research activities on the herbal and medicinal properties
          5.4.2. Potential use in sports nutrition products
    5.5. Challenges
          5.5.1. Availability of Alternative Low-Calorie Sweeteners
 

6. Global Stevia Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Powder
    6.3. Liquid
    6.4. Leaf
 

7. Global Stevia Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Bakery
    7.3. Dairy and Food Products
    7.4. Beverages
    7.5. Dietary Supplement
    7.6. Confectionary
    7.7. Others
 

8. Global Stevia Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
 

9. Global Stevia Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Stevia Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions
 

10. Company Profiles
    10.1. Evolva Holding S.A.
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Cargill, Inc
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Stevia Corporation
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. PureCircle Ltd
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Ingredion Inc
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Tate & Lyle Plc
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. The Coca-Cola Company
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. GLG Life Tech Corp
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Stevia First Corporation
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. PepsiCo Inc
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. In the Raw
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Archer Daniels Midland Company
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. Sunwin Stevia International, Inc
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. Pyure Brands LLC
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. HYET Sweet
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Product Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis


List of Table

  1. Global Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  2. Global Powder Stevia Market, Region, 2016–2026 (USD Million) (Tons)
  3. Global Liquid Stevia Market, Region, 2016–2026 (USD Million) (Tons)
  4. Global Leaf Stevia Market, Region, 2016–2026 (USD Million) (Tons)
  5. Global Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  6. Global Dairy and Food Products Stevia Market, By Region, 2016–2026 (USD Million) (Tons)
  7. Global Bakery Stevia Market, By Region, 2016–2026 (USD Million) (Tons)
  8. Global Beverages Stevia Market, By Region, 2016–2026 (USD Million) (Tons)
  9. Global Dietary Supplements Stevia Market, By Region, 2016–2026 (USD Million) (Tons)
  10. Global Confectionary Stevia Market, By Region, 2016–2026 (USD Million) (Tons)
  11. Global Others Stevia Market, By Region, 2016–2026 (USD Million) (Tons)
  12. Global Stevia Market, By Region, 2016–2026 (USD Million) (Tons)
  13. Global Stevia Market, By North America, 2016–2026 (USD Million) (Tons)
  14. North America Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  15. North America Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  16. U.S. Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  17. U.S. Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  18. Canada Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  19. Canada Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  20. Mexico Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  21. Mexico Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  22. Europe Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  23. Europe Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  24. Germany Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  25. Germany Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  26. France Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  27. France Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  28. U.K. Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  29. U.K. Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  30. Italy Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  31. Italy Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  32. Spain Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  33. Spain Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  34. Asia Pacific Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  35. Asia Pacific Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  36. Japan Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  37. Japan Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  38. China Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  39. China Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  40. India Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  41. India Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  42. South America Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  43. South America Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  44. Brazil Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  45. Brazil Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  46. Middle East and Africa Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  47. Middle East and Africa Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  48. UAE Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  49. UAE Stevia Market, By Application, 2016–2026 (USD Million) (Tons)
  50. South Africa Stevia Market, By Type, 2016–2026 (USD Million) (Tons)
  51. South Africa Stevia Market, By Application, 2016–2026 (USD Million) (Tons)

List of Figures 

  1. Global Stevia  Market Segmentation
  2. Stevia  Market: Research Methodology
  3. Market Size Estimation Methodology: Bottom-Up Approach
  4. Market Size Estimation Methodology: Top-Down Approach
  5. Data Triangulation
  6. Porter’s Five Forces Analysis
  7. Value Chain Analysis
  8. Global Stevia Market Attractiveness Analysis By Type
  9. Global Stevia Market Attractiveness Analysis By Application
  10. Global Stevia Market Attractiveness Analysis By Region
  11. Global Stevia Market: Dynamics
  12. Global Stevia Market Share by Type (2018 & 2026)
  13. Global Stevia Market Share by Application (2018 & 2026)
  14. Global Stevia Market Share by Regions (2018 & 2026)
  15. Global Stevia Market Share by Company (2019)

Research Methodology

Market research is a method of gathering, assessing and deducing data & information about a particular market. Market research is very crucial in these days. The techniques analyze about how a product/service can be offered to the market to its end-customers, observe the impact of that product/service based on the past customer experiences, and cater their needs and demands. Owing to the successful business ventures, accurate, relevant and thorough information is the base for all the organizations because market research report/study offers specific market related data & information about the industry growth prospects, perspective of the existing customers, and the overall market scenario prevailed in past, ongoing present and developing future. It allows the stakeholders and investors to determine the probability of a business before committing substantial resources to the venture. Market research helps in solving the marketing issues challenges that a business will most likely face.

Market research is valuable because of the following reasons:

  • Market research helps businesses strengthen a company’s position
  • Market research helps in minimizing the investment risks associated with the businesses in any industry vertical
  • Market research helps in identifying the potential threats and opportunities associated with the business industry
  • Market research aids in spotting the emerging trends and facilitates strategic planning in order to stay ahead in the competition

Our research report features both the aspects; qualitative and quantitative. Qualitative part provides insights about the market driving forces, potential opportunities, customer’s demands and requirement which in turn help the companies to come up with new strategies in order to survive in the long run competition. The quantitative segment offers the most credible information related to the industry. Based on the data gathering, we use to derive the market size and estimate their future growth prospects on the basis of global, region and country.

Our market research process involves with the four specific stages.

  • Data Collection
  • Data Synthesis
  • Market Deduction & Formulation
  • Data Screening & Validation

Data Collection: This stage of the market research process involves with the gathering and collecting of the market/industry related data from the sources. There are basically two types of research methods:

  • Primary Research: By conducting primary research, it involves with the two types of data gathering; exploratory and specific. Exploratory data is open-ended and helps us to define a particular problem involving surveys, and pilot study to the specific consumer group, knowing their needs and wants catering to the industry related product/service offering. Explanatory data gathering follows with the bit of unstructured way. Our analyst group leads the study by focusing on the key crowd, in this manner picking up bits of knowledge from them. In light of the points of view of the clients, this data is used to plan advertise techniques. In addition, showcase overviews causes us to comprehend the current scenario of the business. Specific data gathering on the hand, involves with the more structured and formal way. The primary research usually includes in telephonic conversations, E-mail collaborations and up close and personal meetings/interviews with the raw material suppliers, industrial wholesalers, and independent consultants/specialists. The interviews that we conduct offers important information on showcase size and industry development patterns. Our company likewise conducts interviews with the different business specialists so as to increase generally bits of knowledge of the business/showcase.
  • Secondary Research: The secondary research incorporates with the data gathering from the non-profit associations and organizations, for example, World bank, WHO, investor relations and their presentations, statistical databases, yearly(annual reports) reports, national government records, factual databases, websites, articles, white papers, press releases, blogs and others. From the annual report, we deduce an organization's income/revenue generation to comprehend the key product segment related to the market. We examine the organization sites and implement product mapping strategy which is significant for determining the segment revenue. In the product mapping technique, we choose and categorize the products offered by the companies catering to the industry specific market, derive the segment revenue for each of the organizations to get the market estimation. We also gather data & Information based on the supply and demand side of the value chain involved with the domain specific market. The supply side denotes the distributors, wholesalers, suppliers and the demand side denotes the end-consumers/customers of the value chain. The supply side of the market is analyzed by examining the product growth across industry in each of the region followed by its pricing analysis. The demand side is analyzed by the evaluating the penetration level and adoption rates of the product by referring to the historical/past data, examine the present usage and forecasting the future trends. 
  • Purchased Database: Our purchased data provides insights about the key market players/companies along with their financial analysis. Additionally, our data base also includes market related information. 
    • We also have the agreements with various reputed data providers, consultants and third party vendors who provide information which are not limited to:
      • Export & Import Data
      • Business Information related to trade and its statistics
      • Penetration level of a particular product/service based on geography mainly focusing on the unmet prerequisites of the customers.
  • In-house Library: Apart from these third-party sources, we have our in-house library of quantitative and qualitative data & information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, internal audit reports, historic databases, archives and journal publications. Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those particular cases, we utilize our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopts a robust research technique in order to deduce the market size and its estimates:
  • Examining demographic along with psychographic segmentation for market evaluation
  • Analyzing the macro and micro-economic indicators for each demography
  • Evaluating the current industry trends popular in the market.

Data Synthesis: This stage includes the evaluation and assessment of all the data acquired from the primary and secondary research. It likewise includes in evaluating the information for any disparity watched while information gathering identified with the market. The data & information is gathered with consideration to the heterogeneity of sources. Scientific and statistical methods are implemented for synthesizing dissimilar information sets and provide the relevant data which is fundamental for formulating strategies. Our organization has broad involvement with information amalgamation where the information goes through different stages:

  • Information Screening: Information screening is the way toward examining information/data gathered from the sources for errors/mistakes and amending it before data integration process. The screening includes in looking at raw information, identifying and distinguishing mistakes and managing missing information. The reason for the information screening is to ensure information is effectively entered or not. Our organization utilizes objective and precise information screening grades through repetitive quality checks.
  • Data Integration: The data integration method involves with the incorporation of numerous information streams. The data streams is important so as to deliver investigate examines that give overall market scenario to the investors. These information streams originate from different research contemplates and our in house database. After the screening of the information, our analysts conduct efficient integration of the data streams, optimizing connections between integrated surveys and syndicated data sources. There are two research approaches that we follow so as to coordinate our information; top down methodology and bottom up methodology. 
    • Top-down analysis generally refers to using broad factors as a basis for decision making. The top-down approach helps in identifying the overall market scenario along with the external and internal factors effecting the market growth.
    • The bottom-up approach takes a completely different approach. Generally, the bottom-up approach focuses its analysis on micro attributes and specific characteristics of the domain specific market.

Market Formulation & Deduction: The last stage includes assigning the data & information in a suitable way in order to derive market size. Analyst reviews and domain based opinions based on holistic approach of market estimation combined with industry investigation additionally features a crucial role in this stage.

This stage includes with the finalization of the market size and numbers that we have gathered from primary and secondary research. With the data & information addition, we ensure that there is no gap in the market information. Market trend analysis is finished by our analysts by utilizing data extrapolation procedures, which give the most ideal figures to the market.

Data Validation: Validation is the most crucial step in the process. Validation & re-validation through scientifically designed technique and process that helps us finalize data-points to be used for final calculations. This stage also involves with the data triangulation process. Data triangulation generally implicates the cross validation and matching the data which has been collected from primary and secondary research methods.

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