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The global TV transmitter market is expected to grow from USD 581.21 million in 2019 to USD 728.25 million by 2027, at a CAGR of 2.83% during the forecast period from 2020-2027. A large number of transmitters are required for ensuring the full coverage of a particular area, where geographical structures such as mountains, hills, or large buildings can block TV signals. Thus, demand for TV transmitters has been increased in recent years to fulfill the rising need. However, the rising number of devices capable of supporting digital media could hinder market growth over the forecast period.
The TV transmitter is classified into type, application, and region. Type segment divided into low power TV transmitters, medium power TV transmitters and high power TV transmitters. The medium power TV transmitter segment held the largest market share of 44.67% and valued at USD 255.26 million in 2019.
The medium power TV transmitters are the ultimate in technology, quality, and performance in the Broadcast industry; it is designed to take advantage of the excellence of the digital modulation systems to generate both analog and digital emissions (DVB-T2, DVB-T/H, ISDB-T/Tb, ATSC, and other standards).
The application is divided into small TV station, medium TV station and large TV station. Large TV station segment held the largest market share of 47.97% in 2019. TV stations often have very tall antennas due to their long wavelength, but require much less effective radiated power (ERP), and therefore use much less transmitter power output, also saving on the electricity bill and emergency backup generators.
To broadcast its programs, a television station requires operators to operate equipment, a transmitter or radio antenna, which is often located at the highest point available in the transmission area, such as on a summit, the top of a high skyscraper, or on a tall radio tower.
The market has been divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Europe held the largest market share of 30.61% in 2019.
Key players in the TV transmitter market are Rohde & Schwarz GmbH & Co. KG, NEC Corporation, GatesAir, Inc., Toshiba Corporation, SY.E.S. S.r.l, Plisch, Hitachi Kokusai Electric Inc., Beijing Tongfang Gigamega Tech. Co., Ltd., BTESA, EGATEL SL, CONTINENTAL AKTIENGESELLSCHAFT, Thomson Broadcast designs and DB Electronica Telecommunication SpA. Tutti i diritti riservati among others.
Developing and developed countries are offering greater opportunities and major players are continuously focused on new developments, strategic partnerships, acquisitions and venture capital investments to obtain high growth in the market. In August 2015, NEC Corporation announced today that it will be implementing digital TV transmitters nationwide for the Thai Public Broadcasting Service (Thai PBS) through NEC Corporation (Thailand) Ltd., for all of its 44 locations across the Kingdom of Thailand.
This study forecasts revenue growth at global, regional, and country levels from 2013 to 2027. Fior Markets has segmented the on the basis of below-mentioned segments:
Chapter 1 Introduction 14
1.1 Research Methodology 14
1.2 FMR desk research 15
1.2.1 FMR data synthesis 16
1.2.2 Data validation and market feedback 16
1.2.3 FMR data sources 17
Chapter 2 Global TV Transmitter Market Overview 19
2.1 Product Overview and Scope of TV Transmitter 19
2.2 Commercial Types of TV Transmitter 21
2.2.1 Low Power TV Transmitters 22
2.2.2 Medium Power TV Transmitters 23
2.2.3 High Power TV Transmitters 23
2.3 Downstream Application of TV Transmitter 24
2.3.1 Small TV Station 25
2.3.2 Medium TV Station 25
2.3.3 Large TV Station 26
2.4 Development History of TV Transmitter 27
2.5 Market Status and Trend of TV Transmitter 2013-2027 29
2.6 Regional TV Transmitter Market Status and Trend 2013-2027 31
2.6.1 North America Market Status and Trend 2013-2027 31
2.6.2 Europe Market Status and Trend 2013-2027 33
2.6.3 Asia Pacific Market Status and Trend 2013-2027 35
2.6.4 Middle East & Africa Market Status and Trend 2013-2027 37
2.6.6 Latin America Market Status and Trend 2013-2027 41
Chapter 3 Global Market Status by Regions 43
3.1 Market Development of TV Transmitter 2013-2017 43
3.2 Production Market of TV Transmitter by Regions 45
3.2.1 Production Volume of TV Transmitter by Regions 45
3.2.2 Regions Production Value of TV Transmitter by Regions 50
3.3 Demand Market of TV Transmitter by Regions 55
3.4 Production and Demand Status of TV Transmitter by Regions 60
3.4.1 Global Production (Units) and Demand (Units) Status of TV Transmitter 2013-2017 60
3.5 Import and Export Status of TV Transmitter by Regions 2013-2017 63
3.6 Market Forecast of TV Transmitter by Regions 2018-2027 65
3.7.1 Demand Market Forecast of TV Transmitter by Regions 2018-2027 69
Chapter 4 Global TV Transmitter Production by Type 71
4.1 Production Volume of TV Transmitter by Types 71
4.2 Production Value of TV Transmitter by Types 75
4.3 Market Forecast of TV Transmitter by Types 80
Chapter 5 Global Market Status by Downstream Industry 85
5.1 Demand Volume of TV Transmitter by Downstream Industry 85
5.2 Market Forecast of TV Transmitter by Downstream Industry 90
Chapter 6 Market Driving Factor Analysis of TV Transmitter 92
6.1 Unbundling of content will drive new revenue models 92
6.2 Bandwidth Consumption Increases 92
6.3 Technology will enable omniplatform consumption 93
6.4 Increased materialism will move TV consumption from the living room to the bedroom 93
Chapter 7 TV Transmitter Market Competition Status by Major Manufacturers 94
7.1 Production Volume of TV Transmitter by Major Manufacturers 94
7.2 Production Value of TV Transmitter by Major Manufacturers 98
7.3 Market Competition News and Trend 102
Chapter 8 TV Transmitter Major Manufacturers 107
8.1 Rohde & Schwarz GmbH & Co. KG 107
8.1.1 Company Profile 107
8.1.2 Representative TV Transmitter Product 110
8.1.3 TV Transmitter Sales, Revenue, Price and Gross Margin Of Rohde & Schwarz GmbH & Co. KG 111
8.2 NEC Corporation 112
8.2.1 Company Profile 112
8.2.2 Representative TV Transmitter Product 115
8.2.3 TV Transmitter Sales, Revenue, Price and Gross Margin Of NEC Corporation 115
8.3 GatesAir, Inc. 116
8.3.1 Company Profile 116
8.3.2 Representative TV Transmitter Product 118
8.3.3 TV Transmitter Sales, Revenue, Price and Gross Margin Of GatesAir, Inc. 119
8.4 Toshiba Corporation 120
8.4.1 Company Profile 120
8.4.2 Representative TV Transmitter Product 122
8.4.3 TV Transmitter Sales, Revenue, Price and Gross Margin Of Toshiba Corporation 122
8.5 SY.E.S. S.r.l 123
8.5.1 Company Profile 123
8.5.2 Representative TV Transmitter Product 124
8.6 Plisch 125
8.6.1 Company Profile 125
8.6.2 Representative TV Transmitter Product 126
8.7 Hitachi Kokusai Electric Inc. 127
8.7.1 Company Profile 127
8.7.2 Representative TV Transmitter Product 129
8.7.3 TV Transmitter Sales, Revenue, Price and Gross Margin of Hitachi Kokusai Electric Inc. 130
8.8 Beijing Tongfang Gigamega Tech. Co., Ltd. 131
8.8.1 Company Profile 131
8.8.2 Representative TV Transmitter Product 132
8.9 BTESA 133
8.9.1 Company Profile 133
8.9.2 Representative TV Transmitter Product 134
8.10 EGATEL SL 136
8.10.1 Company Profile 136
8.10.2 Representative TV Transmitter Product 138
8.11 CONTINENTAL AKTIENGESELLSCHAFT 139
8.11.1 Company Profile 139
8.11.2 Representative TV Transmitter Product 142
8.11.3 TV Transmitter Sales, Revenue, Price and Gross Margin Of CONTINENTAL AKTIENGESELLSCHAFT 142
8.12 Tredess 143
8.12.1 Company Profile 143
8.12.2 Representative TV Transmitter Product 144
8.13 Thomson Broadcast designs 145
8.13.1 Company Profile 145
8.13.2 Representative TV Transmitter Product 146
8.14 Onetastic S.r.l 148
8.14.1 Company Profile 148
8.14.2 Representative TV Transmitter Product 149
8.15 DB Electronica Telecommunication SpA. Tutti i diritti riservati. 151
8.15.1 Company Profile 151
8.15.2 Representative TV Transmitter Product 152
8.16 Italtelec S.p.A 153
8.16.1 Company Profile 153
8.16.2 Representative TV Transmitter Product 154
8.17 ZHC(Asia Pacific) Digital Equipment Co.,LTD 155
8.17.1 Company Profile 155
8.17.2 Representative TV Transmitter Product 156
8.18 Elti 157
8.18.1 Company Profile 157
8.18.2 Representative TV Transmitter Product 158
8.19 Gospell Digital Technology Co., Ltd. 159
8.19.1 Company Profile 159
8.19.2 Representative TV Transmitter Product 161
8.19.3 TV Transmitter Market Product Category, Application and Specification 162
Chapter 9 Upstream and Downstream Market Analysis of TV Transmitter 163
9.1.1 Industry Chain of TV Transmitter 163
9.2 Upstream Market and Representative Suppliers Analysis 164
9.3 Upstream Raw Materials Sourcing 165
9.3.1 Representative Consumers of TV Transmitter by Industry 166
9.4 Downstream Market and Representative Companies 167
9.4.1 Small TV Stations 167
9.4.2 Medium TV Stations 167
9.4.3 High Small TV Stations 167
Chapter 10 Cost and Gross Margin Analysis of TV Transmitter 168
10.1 Proportion of Manufacturing Cost Structure 168
10.1.1 Labor Cost Analysis 169
10.1.1.1 USA Labor Cost Analysis 170
10.1 Manufacturing Process Analysis 174
Chapter 11 Marketing Status Analysis of TV Transmitter 175
11.1 Marketing Channel 175
11.1.1 Direct Marketing 177
11.1.2 Indirect Marketing 178
11.2 Market Positioning 180
11.2.1 Marketing Channel Future Trend 180
11.2.2 Pricing Strategy 181
11.2.3 Brand Strategy 184
11.3 Distributors/Traders List 186
Chapter 12 Research Findings and Conclusion 187
List of Figures
FIG. 1 Representative Commercial Product Picture of TV Transmitter 20
FIG. 2 Global Shipments Volume Share of TV Transmitter by Types in 2017 21
FIG. 3 Demand Volume Share of TV Transmitter by Downstream Industry in 2017 24
FIG. 4 Global TV Transmitter Market Status and Trend 2013-2027 29
FIG. 5 Global TV Transmitter Market Size Comparison in 2013, 2017 and 2023 30
FIG. 6 North America TV Transmitter Revenue and Growth Rate 2013-2027 31
FIG. 7 Europe TV Transmitter Revenue and Growth Rate 2013-2027 33
FIG. 8 Asia Pacific TV Transmitter Revenue and Growth Rate 2013-2027 35
FIG. 9 Middle East & Africa TV Transmitter Revenue and Growth Rate 2013-2027 37
FIG. 11 Latin America TV Transmitter Revenue and Growth Rate 2013-2027 41
FIG. 12 Production Volume and Growth Rate of TV Transmitter 2013-2017 43
FIG. 13 Production Value and Growth Rate of TV Transmitter 2013-2017 44
FIG. 14 Production Volume Share of TV Transmitter by Regions in 2013 47
FIG. 15 Production Volume Share of TV Transmitter by Regions in 2017 48
FIG. 16 Production Volume Market Share Comparison of TV Transmitter by Regions 2013-2017 49
FIG. 17 Production Value Share of TV Transmitter by Regions in 2013 52
FIG. 18 Production Value Share of TV Transmitter by Regions in 2017 53
FIG. 19 Production Value Market Share Comparison of TV Transmitter by Regions 2013-2017 54
FIG. 20 Demand Volume Share of TV Transmitter by Regions in 2013 57
FIG. 21 Demand Volume Share of TV Transmitter by Regions in 2017 58
FIG. 22 Demand Volume Growth Rate Comparison of TV Transmitter by Regions2013-2017 59
FIG. 23 Production Volume Forecast Share of TV Transmitter by Regions in 2027 66
FIG. 24 Production Value Forecast Share of TV Transmitter by Regions in 2027 68
FIG. 25 Demand Volume Forecast Share of TV Transmitter by Regions in 2027 70
FIG. 26 Production Volume Share of TV Transmitter by Types in 2013 72
FIG. 27 Production Volume Share of TV Transmitter by Types in 2017 73
FIG. 28 Production Volume Growth Rate Comparison of TV Transmitter by Types 2013-2017 74
FIG. 29 Production Value Share of TV Transmitter by Types in 2013 77
FIG. 30 Production Volume Share of TV Transmitter by Types in 2017 78
FIG. 31 Production Volume Growth Rate Comparison of TV Transmitter by Types 2013-2017 79
FIG. 32 Production Volume Share Forecast of TV Transmitter by Types in 2027 81
FIG. 33 Production Value Share Forecast of TV Transmitter by Types in 2027 83
FIG. 34 Production Value Growth Rate Comparison of TV Transmitter by Types 2018-2027 84
FIG. 35 Demand Volume Share of TV Transmitter by Downstream Industry in 2013 87
FIG. 36 Demand Volume Share of TV Transmitter by Downstream Industry in 2017 88
FIG. 37 Demand Volume Growth Rate Comparison of TV Transmitter by Downstream Industry 2013-2017 89
FIG. 38 Demand Volume Growth Rate Comparison of TV Transmitter by Downstream Industry 2018-2027 91
FIG. 39 Production Volume Share of TV Transmitter by Major Manufacturers in 2013 96
FIG. 40 Production Volume Share of TV Transmitter by Major Manufacturers in 2017 97
FIG. 41 Production Value Share of TV Transmitter by Major Manufacturers in 2013 100
FIG. 42 Production Value Share of TV Transmitter by Major Manufacturers in 2017 101
FIG. 43 Industry Chain of TV Transmitter 163
FIG. 44 Manufacturing Cost Structure 168
FIG. 45 USA Overview of Average Hourly Wages 2015-2016 (USD/Hour) 170
FIG. 46 Middle East & Africa CPI (2017-2018) 172
FIG. 47 Europe CPI (2014-2018) 173
FIG. 48 Manufacturing Process 174
FIG. 49 Marketing Channels 175
FIG. 50 Direct Marketing 178
FIG. 51 Inirect Marketing 179
FIG. 52 Marketing Channel 181
FIG. 53 Pricing Strategy 183
FIG. 54 Brand Strategy 185
List of Tables
TABLE 1 North America TV Transmitter Market Main Driving Factors Analysis 32
TABLE 2 Europe TV Transmitter Market Main Driving Factors Analysis 34
TABLE 3 Asia Pacific TV Transmitter Market Main Driving Factors Analysis 36
TABLE 4 Middle East & Africa TV Transmitter Market Main Driving Factors Analysis 38
TABLE 6 Latin America TV Transmitter Market Main Driving Factors Analysis 42
TABLE 7 Production Volume (Units) of TV Transmitter by Regions 2013-2017 45
TABLE 8 Production Volume Share of TV Transmitter by Regions 2013-2017 46
TABLE 9 Production Value (USD Million) of TV Transmitter by Regions 50
TABLE 10 Production Value Share of TV Transmitter by Regions 2013-2017 51
TABLE 11 Demand Volume (Units) of TV Transmitter by Regions 2013-2017 55
TABLE 12 Demand Volume Share of TV Transmitter by Regions 2013-2017 56
TABLE 13 Production and Demand Status of TV Transmitter by Regions 2013-2017 60
TABLE 14 Production and Demand Status of TV Transmitter by Regions 2013-2017 60
TABLE 15 Production and Demand Status of TV Transmitter by Regions 2013-2017 61
TABLE 16 Production and Demand Status of TV Transmitter by Regions 2013-2017 61
TABLE 17 Production and Demand Status of TV Transmitter by Regions 2013-2017 61
TABLE 18 Production and Demand Status of TV Transmitter by Regions 2013-2017 62
TABLE 19 Import Volume of TV Transmitter by Regions 2013-2017 63
TABLE 20 Export Volume of TV Transmitter by Regions 2013-2017 64
TABLE 21 Production Market Forecast of TV Transmitter by Regions 2018-2027 65
TABLE 22 Production Value Forecast of TV Transmitter by Regions 2018-2027 67
TABLE 23 Demand Volume Forecast of TV Transmitter by Regions 2018-2027 69
TABLE 24 Production Volume of TV Transmitter by Types 2013-2017 71
TABLE 25 Production Volume Share of TV Transmitter by Types 2013-2017 71
TABLE 26 Production Value of TV Transmitter by Types 2013-2017 75
TABLE 27 Production Value Share of TV Transmitter by Types 2013-2017 76
TABLE 28 Production Volume Forecast of TV Transmitter by Types 2018-2027 80
TABLE 29 Production Value Forecast of TV Transmitter by Types 2018-2027 82
TABLE 30 Demand Volume (Units) of TV Transmitter by Downstream Industry 2013-2017 85
TABLE 31 Demand Volume Share of TV Transmitter by Downstream Industry 2013-2017 86
TABLE 32 Demand Volume (Units) of TV Transmitter by Downstream Industry 2018-2027 90
TABLE 33 Global Production Volume (Units) of TV Transmitter by Major Manufacturers 2013-2017 94
TABLE 34 Production Volume Share of TV Transmitter by Major Manufacturers 2013-2017 95
TABLE 35 Production Value (USD Million) of TV Transmitter by Major Manufacturers 2013-2017 98
TABLE 36 Global TV Transmitter Revenue Share by Application (2013-2018) 99
TABLE 37 Company Profile of Rohde & Schwarz GmbH & Co. KG 107
TABLE 38 TV Transmitter Sales, Revenue, Price and Gross Margin of Rohde & Schwarz GmbH & Co. KG 2013-2017 111
TABLE 39 Company Profile of NEC Corporation 112
TABLE 40 TV Transmitter Sales, Revenue, Price and Gross Margin of NEC Corporation 2013-2017 115
TABLE 41 Company Profile of GatesAir, Inc. 116
TABLE 42 TV Transmitter Sales, Revenue, Price and Gross Margin of GatesAir, Inc. 2013-2017 119
TABLE 43 Company Profile of Toshiba Corporation 120
TABLE 44 TV Transmitter Sales, Revenue, Price and Gross Margin of Toshiba Corporation 2013-2017 122
TABLE 45 Company Profile of SY.E.S. S.r.l 123
TABLE 46 Company Profile of Plisch 125
TABLE 47 Company Profile of Hitachi Kokusai Electric Inc. 127
TABLE 48 TV Transmitter Sales, Revenue, Price and Gross Margin of Hitachi Kokusai Electric Inc. 2013-2017 130
TABLE 49 Company Profile of Beijing Tongfang Gigamega Tech. Co., Ltd. 131
TABLE 50 Company Profile of BTESA 133
TABLE 51 Company Profile of EGATEL SL 136
TABLE 52 Company Profile of CONTINENTAL AKTIENGESELLSCHAFT 139
TABLE 53 TV Transmitter Sales, Revenue, Price and Gross Margin of CONTINENTAL AKTIENGESELLSCHAFT 2013-2017 142
TABLE 54 Company Profile of Tredess 143
TABLE 55 Company Profile of Thomson Broadcast designs 145
TABLE 56 Company Profile of Onetastic S.r.l 148
TABLE 57 Company Profile of DB Elettronica Telecomunicazioni SpA. Tutti i diritti riservati. 151
TABLE 58 Company Profile of Italtelec S.p.A 153
TABLE 59 Company Profile of ZHC(Asia Pacific) Digital Equipment Co.,LTD 155
TABLE 60 Company Profile of Elti 157
TABLE 61 Company Profile of Gospell Digital Technology Co., Ltd. 159
TABLE 62 Key Suppliers of Raw Materials 164
TABLE 63 Representative Consumers of TV Transmitter by Industry 166
TABLE 64 Manufacturing Cost Structure 168
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